99minds.io

What is 99minds?

99minds is a retention and promotions platform for omnichannel brands. Its focus is on turning one-time buyers into repeat customers by combining gift cards, store credit, loyalty programs, memberships, referrals, coupons and wallet passes in one system that works across both online stores and physical retail locations. The tagline on the site, "Go Beyond Sales. Build Purchase Habits.", captures the intent: it is less about acquiring a single transaction and more about the mechanics that bring customers back.

What it actually does

The product line maps to common retention jobs:

• Gift cards — issue and manage them across e-commerce and stores, including multi-currency support.
• Store credit — a way to handle returns and refunds without sending money out of the ecosystem.
• Loyalty programs — points or reward structures designed to encourage long-term repeat purchasing.
• Memberships — paid or tiered programs that convert casual buyers into committed ones.
• Referrals — a managed program for customer-driven acquisition.
• Coupons — bulk, dynamic and personalized campaigns.
• Wallet passes — push rewards to Apple and Google wallets so they are visible at the moment of a repeat purchase.
• Automated workflows — rules that trigger gift card, store credit or coupon actions without manual work.
• Multi-store rewards — one balance that works across stores, brands and channels.

Who it suits

The clearest fit is a retailer or DTC brand that sells through more than one channel — say a Shopify store plus a physical shop — and has outgrown handling gift cards, returns credit and loyalty in separate tools. The omnichannel angle matters most when a customer's balance or rewards need to work in both places. A single-channel brand with simple needs may find a narrower loyalty app sufficient.

A practical next step

If you are evaluating it, start with the specific problem you are trying to solve rather than the full feature list. For example: "Our returns process refunds cash and we lose the customer" points to store credit. "We want in-store rewards to match our online program" points to multi-store rewards and wallet passes. Then check the 99minds pricing page and book a demo to confirm how the pieces are bundled, since the value depends heavily on which modules you actually switch on.

How does 99minds help increase customer lifetime value for omnichannel brands?

99minds increases customer lifetime value by tying together the tools that bring shoppers back—gift cards, store credit, loyalty, referrals, memberships and wallet passes—and by letting a single balance or reward work across online and in-store channels. The goal is not one more sale but a repeatable purchase habit.

The retention loop it supports

• Gift cards give a reason to return and are issued for both e-commerce and physical retail.
• Store credit turns returns into future purchases instead of lost revenue.
• Loyalty programs reward repeat buying over time.
• Referrals and cashback bring in new customers while encouraging existing ones to come back.
• Memberships convert casual buyers into committed ones.
• Wallet passes push rewards into Apple or Google wallets, so the next purchase stays visible.
• Multi-store rewards let one balance work across every store, brand and channel.

The practical effect is that a customer who buys once online can redeem a reward in a physical store, or vice versa. That consistency is what makes an omnichannel brand feel like one brand rather than separate shops, and it is usually what turns a single transaction into a relationship.

A concrete scenario

A shopper buys online, keeps the item, and earns loyalty points. Later they return a different item and choose store credit rather than a refund. Because 99minds supports multi-store rewards, that credit is usable in-store, where they also redeem a wallet pass coupon. Each step gives them a reason to come back without a new discount campaign. Over a year, that pattern raises per-customer revenue more reliably than one-off promotions.

How to judge whether it fits

A useful next step is to map your current customer journey and identify where repeat purchases drop off—after a return, after a first order, or between online and in-store. Then check the specific 99minds product pages for gift cards, store credit and loyalty to see which gap each one closes. For broader context on retention platforms, you can compare approaches at Shopify or review loyalty benchmarks from Emarsys.

Can 99minds integrate with my existing eCommerce platform and in-store POS system?

Yes. 99minds is built around omnichannel retention, so its stated purpose is to connect promotions and customer data across eCommerce and physical stores. Its product set includes gift cards, store credit, loyalty, coupons, memberships, referrals, automated workflows, multi-currency gift cards, wallet passes and multi-store rewards, all presented as working across online and in-store channels.

What that means in practice

The evidence points to channel-level integration rather than a single-platform tool. For a retailer, the useful question is not simply "does it integrate?" but which systems it can talk to and what data flows between them.

• eCommerce platform: 99minds would need to connect to your storefront so gift cards, store credit, coupons and loyalty balances appear at checkout and in customer accounts.
• In-store POS: The same balances and promotions should be redeemable at the point of sale, which is what makes it omnichannel rather than just online.
• Shared customer identity: Loyalty and rewards only work across channels if the same customer is recognised online and in store.
• Wallet passes: Rewards sent to Apple or Google wallets can be used in store without staff looking up an account.

A useful comparison

Next step

Before booking a demo, list your exact eCommerce platform and POS system, then ask 99minds directly whether both are supported and how the connection is maintained. The site lists an integrations section and API documentation, so those are the two places to confirm technical fit. If your POS is older or closed, ask how redemption is handled at the counter, since that is usually the hardest part of an omnichannel setup.

What pricing plans does 99minds offer for small businesses?

99minds does not publish named pricing tiers with fixed rates on its site; the pricing page is the place to confirm current plans and any free or trial options before committing. See 99minds for the product lineup and Pricing for plan details.

For a small business, the practical question is not the sticker price but which modules you actually need. 99minds bundles several retention tools that can be adopted separately or together:

• Gift cards, including multi-currency and omnichannel issuance
• Store credit for returns and exchanges
• Loyalty programs and memberships
• Coupons, referrals and automated workflows
• Wallet passes for Apple and Google wallets
• Multi-store rewards with one balance across brands and channels

How to decide

A single-location shop that mainly wants to convert returns into future purchases can start with store credit and gift cards. A brand with an online store plus a physical location gets more value from omnichannel gift cards and multi-store rewards, because one balance works across channels. If repeat purchase frequency is the weak point, loyalty and wallet passes matter more than coupons.

What to check before choosing

Ask the vendor directly about transaction fees, the number of stores or users included, and whether loyalty, referrals and wallet passes are separate line items. Pricing that looks low per month can become expensive once you add modules, so compare the total for the features you will realistically use in the first year.

A useful next step: list the two or three retention behaviors you want most, such as more repeat visits or fewer refunds, then request a demo and ask which plan covers exactly those features.

How do I set up a loyalty program using 99minds?

Setting up a loyalty program in 99minds means configuring how customers earn and redeem rewards, then connecting that program to the places they already shop — your online store and your physical locations. The platform groups loyalty alongside gift cards, store credit, referrals, memberships and coupons, so the practical starting point is deciding which of those mechanics you actually want to run before you touch any settings.

What the setup actually involves

• Choose the reward mechanic. Points-based loyalty, cashback, store credit, referrals and memberships are listed as separate products. Pick the combination that matches your margin and your average order value; running all of them at once on a small catalogue usually creates confusion at checkout.
• Decide the earning rules. Points or cashback per unit spent, per category, or per campaign. The platform advertises bulk, dynamic and personalised coupons, which is where promotional bonuses and multipliers typically live.
• Decide the redemption path. Rewards can be spent as store credit, as a coupon, or pushed to a customer's Apple or Google wallet as a wallet pass. Wallet passes suit repeat local shoppers; coupon codes suit one-off campaigns.
• Connect your channels. Multi-store rewards let one balance work across stores, brands and channels, which matters if you sell online and in person and want a single loyalty identity.
• Automate the lifecycle. Automated workflows handle gift card, store credit and coupon events, so birthday bonuses, post-purchase points and win-back credits run without manual issuing.

A concrete scenario

A retailer with one online store and two physical shops wants repeat visits rather than one-off discounts. They enable loyalty points on every purchase, let customers redeem as store credit, and issue a wallet pass so the balance is visible on the customer's phone. A shopper who buys online can spend the balance in a shop, and the multi-store rewards setting keeps that balance consistent. Referrals are added later as a separate acquisition channel rather than mixed into the launch.

Deciding between loyalty and cashback

A useful next step

Map one full customer journey on paper first: how someone earns, where they see the balance, and how they spend it. Then open the pricing page at 99minds to confirm which products and channels your plan covers, and book a demo if you need the multi-store or wallet pass setup walked through against your own store configuration.

What are the benefits of using 99minds' digital wallet pass for repeat purchases?

99minds' wallet pass feature is designed to put rewards and balances directly into customers' Apple or Google wallets, so the incentive to return lives on the customer's phone rather than in an inbox or an app they have to remember to open. The company describes the intended outcome as increased repeat purchases, with rewards sent straight to those wallets.

What the wallet pass actually does

According to the page, the wallet pass sits alongside the rest of 99minds' retention stack — gift cards, store credit, loyalty, coupons, memberships, and referrals — and is positioned as a way to "increase repeat purchases by sending rewards straight to Apple/Google wallets." A related capability, multi-store rewards, lets one balance work "across every store, brand, and channel," and the platform markets a unified balance across online and in-store.

Practical benefits for a repeat-purchase goal

• Reduced friction at redemption. A pass that already sits in a native wallet avoids the download-an-app or dig-out-an-email step at the moment of purchase.
• Top-of-mind presence. Wallet passes can surface via notifications and location prompts, which is useful for short purchase cycles — coffee, groceries, quick-service food, beauty replenishment.
• One balance, multiple channels. If a shopper earns in-store and redeems online (or vice versa), a shared balance removes the "which account was that on?" problem that kills repeat visits.
• Stacking with other programs. Because gift cards, store credit, and loyalty all live in the same platform, rewards can be issued from any of those programs into the same pass.

Who benefits most

Omnichannel retailers with a physical footprint and a reasonably frequent purchase cycle get the clearest gain, since wallet passes are strongest when the customer is already out and about. Pure-play ecommerce brands with long consideration cycles will see less lift from the wallet channel itself and more from the underlying loyalty or store-credit mechanics.

A concrete scenario

A three-location pet supply retailer issues store credit for a return instead of a refund. That credit lands in the customer's Apple Wallet. Two weeks later, near a store, the pass surfaces; the customer redeems the credit on a repeat purchase of food. The retailer keeps the revenue and gains a visit it might otherwise have lost to a card refund.

How to decide

Test the wallet pass against your existing email or SMS reward delivery for one cohort over 60–90 days. Track redemption rate, repeat purchase rate, and time-to-second-purchase. If your customers are already heavy mobile wallet users and your purchase cycle is under a month, the case is usually strong; if your cycle runs to quarters, prioritise the loyalty and store-credit logic first and treat the wallet as a delivery layer.

As a next step, review the platform's integration list and confirm your ecommerce stack and POS are covered, then check 99minds pricing before committing to a plan. For broader context on loyalty mechanics, Shopify documents common retention patterns for omnichannel merchants.