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What is Brandfetch?
Brandfetch is a brand data platform: a searchable library of logos, colors, fonts, and other brand assets for millions of companies, plus APIs for pulling that data into your own product. You can look up a brand by name or by its web address, then grab the visual assets or structured brand details.
Its two main uses are:
- Design and marketing research: quickly find official logos, color values, and fonts for a company you're referencing or designing for.
- Product integration: developers can call APIs to fetch brand data programmatically—for example, to auto-fill a company profile with its logo, description, and social links when a user enters a domain.
The API example on the page shows the kind of record returned: brand name, domain, a "claimed" flag, short and long descriptions, and links to social profiles. That makes it useful for CRM enrichment, directory sites, invoice or dashboard personalization, and any app where users add companies and expect them to look right immediately.
Who it suits: designers and marketers who need assets fast, and developers building features that display third-party brands. Trade-off: coverage is broad, but a brand's presence in the library doesn't guarantee every asset is current or that the brand has verified its own page—so treat fetched data as a starting point and confirm critical assets against the brand's official site.
A practical next step: search for a company you already know well, compare what Brandfetch returns against its official press or brand page, and judge whether the accuracy is good enough for your use case before wiring it into an app.
How can I integrate Brandfetch's brand data into my app?
Brandfetch exposes its brand data through APIs, so integration means calling those endpoints from your own backend or client app rather than manually copying logos and colors. Per the site's own example, an API response for a brand can include an ID, brand name, domain, claimed status, short and long descriptions, and social links — a useful reminder that you get structured brand metadata, not just an image file.
A typical integration flow:
- Identify the brand. Search by brand name or by domain/URL (the site's "Explore brands" search works this way), then store the returned brand ID so later lookups are stable.
- Fetch the assets you need. Request the logo, color palette, fonts, or other brand assets for that brand and cache them in your own storage or CDN.
- Render with fallbacks. Map the returned colors and fonts into your theme, but keep a neutral default for brands that have incomplete data or for network failures.
- Refresh periodically. Brand identities change; schedule re-fetching or version your cached assets so a rebrand doesn't leave stale logos in your UI.
Where it fits well
- Design and no-code tools that let users pull in a company's logo and colors when building a page or mockup.
- CRMs, sales and marketing apps that enrich a company record with a logo, description and links automatically.
- Directories, job boards and marketplaces where each listing needs consistent brand imagery without a human sourcing it.
Trade-offs to weigh
- Coverage vs. accuracy. A large library (the site cites 50M+ brands) means most companies resolve, but smaller or regional brands may have thin or outdated data. Treat results as a starting point, not gospel.
- Caching and licensing. If you cache assets, you're responsible for how they're displayed and whether your use is permitted; logos remain the trademark of their owners.
- Rate limits and cost. API access is typically the paid part of a platform like this, so check the developer pricing page before designing a high-volume lookup into your product.
A concrete scenario: you run a B2B CRM and want every company record to show a logo and brand color. On record creation, call the API with the company's domain, store the returned logo URL and hex colors on the record, and fall back to a generated monogram if nothing is found. That keeps your UI consistent even when brand data is missing.
Next step: start with the developer documentation and test a handful of domains you know well — a large brand, a small local business, and a recently rebranded company — to see how complete and current the responses are before committing to an integration. If you only need logos rather than full brand metadata, simpler alternatives such as Logo.dev or Clearbit may cover the job with less overhead.
What types of brand assets and data does Brandfetch provide?
Brandfetch is a brand data platform centered on logos, colors, fonts and related brand assets for millions of companies. Its page describes a searchable library of brand logos, colors and assets, plus an API for integrating that data into your own app.
What it provides
- Logos: company logos in multiple themes (for example, light and dark variants), which is the most common reason people use it.
- Colors: brand color palettes, useful for design systems, slide decks and UI themes.
- Fonts: brand typography information, so you can match a company's visual style.
- Brand assets and metadata: the API example shows structured fields such as brand ID, name, domain, claimed status, short and long descriptions, social links (YouTube, Twitter, LinkedIn, Instagram, Facebook), location, founding year, company type and employee range.
Who it suits
| Audience | Typical use |
|---|---|
| Designers and marketers | Pull official logos and colors for mockups, decks and campaigns |
| Developers | Query brand data through APIs instead of scraping sites manually |
| Product teams | Display company logos and metadata in dashboards or directories |
| Brand owners | Give a brand a home on the internet and keep its assets discoverable |
The trade-off is convenience versus control. A centralized library saves time and keeps assets consistent, but you should still confirm a brand's current guidelines before commercial use, since logos and colors can change and usage rights vary. The API is the bigger commitment: it is useful for dynamic apps, but simpler one-off design work may only need a manual search.
A practical next step: search a company you know and compare its logo and color data against the company's own website. If they match, the library is likely reliable for your workflow; if you need this at scale, evaluate the developer pricing and API terms at Brandfetch.
How much does Brandfetch cost for developers?
Brandfetch's developer pricing isn't a single flat number. The developer API is a metered product, so what you pay depends on how many brand-data lookups your app makes. The site lists a dedicated pricing page at brandfetch.com/developers/pricing and shows Stripe as its payment platform, which points to tiered or usage-based billing rather than one fixed fee.
What that means in practice
- Free/exploration tier: the main site lets anyone search millions of brand logos, colors, and assets, so you can evaluate coverage before committing to an API plan.
- Paid developer tiers: these are structured around request volume and features like logos, colors, fonts, and richer brand fields. Higher tiers typically unlock more requests, higher rate limits, and commercial-use terms.
- Overage or pay-as-you-go: metered APIs usually charge extra once you exceed your plan's included lookups.
Who should care about which option
| Your situation | Likely fit |
|---|---|
| Prototyping or a side project | Free search + lowest API tier |
| Production app with steady traffic | Mid tier sized to your monthly lookups |
| High-volume platform | Custom/enterprise terms negotiated directly |
A useful next step
Check the official pricing page for current tiers, then estimate your monthly request count (users × lookups per session × sessions). If you're building something like a design tool, a CRM, or a link-preview feature, that estimate tells you which tier you actually need — and whether caching brand assets locally would cut your costs. You can compare the offering against alternatives such as Logo.dev or Clearbit if you want to weigh coverage and pricing side by side.
Can I claim or manage my own brand's page on Brandfetch?
Yes. Brandfetch is built around brand pages that companies can claim and manage, and the platform's own data model includes a claimed field on each brand record (the example API response on the page shows "claimed": true for Attio). That flag exists precisely because brands can take ownership of their listing rather than leaving it as a third-party-generated entry.
H3 What claiming typically gets you
- Control over the core identity assets shown on your page: logo, colors, fonts and related brand assets.
- A single canonical place to point designers, developers, partners and press so they pull the correct files instead of scraping a logo off your website.
- Cleaner API results: teams integrating brand data can rely on a maintained record rather than a guess pulled from your homepage.
H3 Who this matters for
| Role | Why claiming helps |
|---|---|
| In-house brand or design lead | Keeps logos and color values accurate and current after a rebrand |
| Developer building a product | Consumes consistent brand assets through the API instead of hardcoding them |
| Agency or freelancer | Manages several client brands from one account |
| Startup founder | Establishes a page early, before someone else's scraped version circulates |
H3 A practical next step
Search for your company on Brandfetch and check whether a page already exists. If it does, look for the claim option on that page; if it doesn't, you may need to create it first. Before you start, gather the assets you'll want to upload — a current logo in vector and raster form, your exact hex codes, and font names — so the claim process is a single pass rather than a series of follow-ups.
One caveat worth planning for: claiming is about the identity record, not about replacing your own website. Think of it as the structured, machine-readable layer that sits alongside your site and feeds tools that need your logo in a usable format. If your brand guidelines live in a PDF that nobody opens, this is a more practical distribution channel for the same information.
How does Brandfetch's API work for retrieving logos and brand information?
Brandfetch's API returns brand data as structured JSON for a given company, keyed by identifiers like a brand ID, name, or domain. The page's own example response for Attio shows the shape of a record: an id, name, domain, a claimed flag, a short description, and a longDescription, plus arrays for links and logos. In other words, you request a brand and get back a bundle of identity fields, social/profile links, and logo assets rather than a single image file.
For logos specifically, the response groups assets by theme (the example shows light), which matters because you usually need a version that stays legible on your own background. A practical pattern is to store the returned logo URLs and theme labels together, then pick the appropriate variant at render time instead of hardcoding one file.
H3 Practical uses and audiences
- Product and marketing teams: pull a customer's logo and colors for co-branded pages, case studies, or "trusted by" walls without chasing assets by email.
- Developers building integrations: enrich CRM or directory records with a company's description, links, and domain automatically.
- Design and brand tools: offer logo search or asset lookup inside an editor.
H3 Trade-offs to weigh
| Approach | Strength | Watch out for |
|---|---|---|
| API integration | Automated, consistent schema, scales across many brands | You depend on coverage and freshness of the underlying library |
| Manual collection | Full control over which asset you use | Slow, inconsistent naming, breaks when a brand rebrands |
The main caveat: a large library (the page cites 50M+ brands) does not guarantee every brand is claimed or fully populated, so treat claimed and missing fields as normal cases and build a fallback.
Next step: fetch one brand you already know well and inspect the JSON fields before wiring it into your app. Brandfetch documents its developer offering at Brandfetch, including a developer pricing page if you need to gauge volume limits.
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