wetwear.com

If you're new to Ahrefs and want to run your first SEO audit, the fastest path is: open Site Explorer, enter your target URL, review the Overview for a health snapshot, then dig into Organic Keywords, Top Pages, and Site Audit to find specific problems. From there, build a short prioritized to-do list instead of trying to fix everything at once.

This tutorial walks through that workflow using a realistic starting scenario, explains what the numbers mean, and shows how to turn findings into actions.

Before You Start: Pick a Narrow Scope

A common beginner mistake is auditing an entire large website on day one. The reports become overwhelming, and you can't tell which issues matter.

Instead, choose one of these starting points:

• A single important page (your homepage or a key product/service page)
• A small site (under ~50 pages, e.g., a personal blog or small business site)
• One section of a bigger site (e.g., /blog/)

For this tutorial, assume you're auditing a small business site with about 30 pages. The same steps scale up later.

You'll need an Ahrefs account to follow along. Ahrefs offers paid plans, and pricing and feature limits change over time, so check the current Pricing page for what's included in each tier before committing.

Step 1: Enter Your Target in Site Explorer

Site Explorer is Ahrefs' core tool for analyzing any website or URL.

1. Open Site Explorer from the top navigation.
2. In the search box, paste your domain (e.g., example.com).
3. Choose the Exact URL or Domain mode depending on scope. For a full-site view, use Domain or Prefix; for a single page, use Exact URL.
4. Press Enter.

You'll land on the Overview report. Don't try to absorb everything — focus on four numbers first.

Reading the Overview Snapshot

Important caveat: Ahrefs' traffic and keyword numbers are estimates based on its own data. They won't match Google Search Console or your analytics exactly. Treat them as directional, not absolute.

Step 2: See What You Already Rank For

Go to Organic Keywords in the left sidebar. This shows queries where your site appears in search results.

Sort by Traffic (descending) to see which pages bring the most estimated visitors. Then look for:

• Keywords ranking in positions 4–15 — these are often the easiest wins. A small content or on-page improvement can push them onto page one.
• Keywords with high volume but low position — potential opportunities if the topic is relevant.
• Irrelevant keywords — if you rank for something off-topic, it may signal thin or mismatched content.

Write down 5–10 of the position 4–15 keywords. These become your first optimization targets.

Step 3: Find Your Best and Weakest Pages

Open Top Pages. This ranks your URLs by estimated organic traffic.

Look for two things:

1. Your top performers — understand what topics and formats work. Can you create more content like this?
2. Pages with traffic but poor rankings — these may need on-page fixes (title, headings, internal links).

If a page gets zero traffic and targets a topic you care about, it's a candidate for a rewrite or consolidation.

Step 4: Run a Technical Site Audit

Now move to Site Audit. This crawls your site and flags technical and on-page issues.

1. Click Site Audit → New project.
2. Enter your domain and set crawl settings (default is usually fine for a small site).
3. Start the crawl and wait for it to finish.

Once complete, you'll see a Health Score and a list of issues grouped by category.

Which Issues to Fix First

Not all issues are equal. Prioritize in this order:

Ignore low-impact warnings (like minor meta description length) until the big items are handled.

Step 5: Turn Findings Into a To-Do List

You now have raw data. Convert it into a short, actionable list. Example:

1. Fix 3 broken links found in Site Audit.
2. Rewrite title tags on 5 pages with duplicate titles.
3. Improve 4 pages ranking in positions 6–12 by adding missing subtopics and internal links.
4. Remove or update 2 thin pages with no traffic.

Keep the list to 5–10 items max for your first audit. Finishing a short list beats starting a long one.

Common Beginner Mistakes

• Chasing every red flag. Site Audit flags many minor issues. Fix what affects rankings and users first.
• Trusting estimates as exact numbers. Ahrefs data is modeled, not measured from your analytics.
• Auditing a huge site too early. Start small to learn the interface.
• Ignoring search intent. A page can be technically perfect but still fail if it doesn't match what searchers want.
• Forgetting to re-crawl. After fixes, run Site Audit again to confirm improvements.

Where to Go Next

Once your first audit is done:

• Compare with competitors using Site Explorer's Competing Domains and Content Gap reports.
• Track keyword rankings over time with Rank Tracker.
• Explore backlink opportunities in the Backlinks and Link Intersect reports.
• Set up recurring Site Audit crawls so new issues surface automatically.

Your first audit isn't about perfection — it's about building a repeatable habit: enter a target, read the key reports, pick the highest-impact fixes, and act. Do that once a month and your site's health compounds.

Wetwear's EZ-ON Jumpsuit comes in four thicknesses — 2mm, 3mm, 5mm, and 7mm — and two neoprene builds: soft-stretch neoprene for entry-level and casual divers, and compression-resistant nitrogen-composed neoprene for active divers. Color options are black, royal blue, purple, yellow, neon green, and red. Thickness should be your first decision because it drives warmth and how much weight you'll need; color is a visibility and preference choice, not a performance one.

Start with thickness: match the suit to your water temperature and dive style

Wetwear lists 2mm, 3mm, 5mm, and 7mm. The site does not publish a temperature-to-thickness chart, so use these as general diving conventions and confirm your choice with Wetwear directly, since fit and personal cold tolerance matter as much as the number.

Two things to keep in mind:

• Thicker neoprene is more buoyant. Moving from 3mm to 5mm or 7mm usually means adding weight to your kit. Plan for that if you're changing thickness.
• The "compression charmer test" on the site is Wetwear's own prompt for divers who get cold, framed around compression at depth. If you tend to chill easily, that page is worth reading before you settle on a thickness.

Then choose the neoprene build: casual vs. active diver

Wetwear splits the EZ-ON Jumpsuit into two material options, and this choice is about how hard you dive, not how warm you want to be.

• Soft-stretch neoprene — described for the entry-level and casual diver. Prioritizes comfort and ease of movement.
• Compression-resistant nitrogen-composed neoprene — described for the active diver. Built to resist the compression that happens as you descend, which is what causes a suit to lose insulation and fit at depth.

If you dive occasionally in mild conditions, soft-stretch matches the stated use case. If you dive frequently, go deep, or notice your suit flattening out and feeling colder at depth, the compression-resistant option is the one Wetwear positions for you.

Color: pick for visibility and preference

Available colors are black, royal blue, purple, yellow, neon green, and red. Wetwear presents these as a straight choice with no performance claims attached, so treat color as:

• Visibility — brighter options (yellow, neon green, red) are easier for a buddy or boat crew to spot.
• Preference and matching — black and royal blue are the conventional choices; purple, yellow, neon green, and red let you stand out.

Note that the site lists two slightly different color sets in different places: one section names black, royal blue, purple, and red, while another adds yellow and neon green. Confirm the current available colors for your chosen thickness when you order.

What the EZ-ON design changes about your decision

The EZ-ON Jumpsuit is built to go on like a shirt and pants rather than a traditional pull-on suit. Two features matter when choosing:

• Zippers you open after a dive. Wetwear states you can open the zippers to let air flow through and cool off on hot summer or tropical trips.
• Water intrusion at the zippers. Wetwear says the EZ-ON zippers are backed with coated Lycra expansion gussets (described as polyurethane-coated in one section and lightweight rubber-coated in another) so you don't need to worry about water coming through the zippers.

This design is most useful if getting into a tight suit is a barrier for you, or if you overheat on the surface between dives in warm water.

Fit matters as much as the spec sheet

Thickness and material only work if the suit fits. Wetwear's own customer testimonial comes from Karen McCarthy, who describes being tall with long arms and legs and finding off-the-rack wetsuits impossible to fit, then being warm and comfortable in a custom-made WetWear suit for a dive trip in Indonesia. If you have a hard-to-fit body type, ask about custom sizing rather than forcing a stock size — a poorly fitting 7mm suit can be colder than a well-fitting 5mm one because water flushes through it.

A practical way to decide

1. Set your thickness from the water you actually dive and how easily you get cold (2mm warm/tropical → 7mm cold or cold-prone).
2. Pick the build: soft-stretch for casual, compression-resistant for active diving.
3. Choose color for visibility or preference, and confirm the current color list for your thickness.
4. Confirm fit — stock or custom — before ordering, especially if you're tall, long-limbed, or between sizes.
5. Recheck your weighting if you're moving to a thicker suit.

Wetwear's listed hours are Monday–Friday 10 AM to 6 PM, with Saturdays by appointment only, if you want to ask about thickness, fit, or current color availability before ordering.

The EZ-ON Jumpsuit is a wetsuit design from Wetwear built around one problem: getting in and out of a wetsuit. According to Wetwear, putting it on is "as easy as getting into a shirt and pants," and after a dive you can open the zippers to let air flow through the suit and cool off on hot summer or tropical trips. It is available in soft-stretch neoprene for entry-level and casual divers, or compression-resistant nitrogen-composed neoprene for active divers, in 2mm, 3mm, 5mm, or 7mm thicknesses.

How the EZ-ON design works

The core idea is zipper placement and backing. Instead of a single hard-to-reach back entry, the suit uses zippers that open the suit enough to step in and out the way you would with ordinary clothing. Two design details matter:

• Ventilation after the dive. Once you are out of the water, opening the zippers lets air move through the suit, which helps you cool down rather than standing around in trapped heat.
• Water intrusion control. Wetwear states there is no need to be concerned about water coming in through the zippers, because the EZ-ON zippers are backed with expansion gussets — described in the site material as polyurethane-coated Lycra in one section and lightweight rubber-coated Lycra in another. Either way, the gusset sits behind the zipper as a barrier.

If you have ever wrestled with a stiff back-zip suit on a boat deck, the practical difference is that entry and exit stop being a two-person job and post-dive overheating is something you can manage yourself.

Materials and options

Wetwear splits the EZ-ON Jumpsuit into two neoprene choices depending on how you dive:

Thickness choices are 2mm, 3mm, 5mm, or 7mm. As a general rule, thinner suits suit warmer water and thicker suits suit colder water, but the right pick depends on your dive conditions, your cold tolerance, and how much you feel the squeeze at depth. Wetwear also offers a "compression charmer test" on its site aimed at helping you work out whether you get cold and how compression affects you.

Color options listed on the site are black, royal blue, purple, yellow, neon green, and red. Note that the color list appears in slightly different forms in different parts of the page — one section lists black, royal blue, purple, and red, while another adds yellow and neon green — so confirm current availability when you order.

Who it is for

The EZ-ON Jumpsuit is worth considering if:

• You struggle with conventional wetsuit entry, especially back-zip suits.
• You overheat after dives in warm or tropical water and want to vent the suit without taking it fully off.
• You want a made-to-fit option — Wetwear's site includes a customer account from a tall diver with long arms and legs who had been unable to find an off-the-rack fit and ordered a custom suit for a dive trip in Indonesia.

It is less relevant if you are happy with your current suit's entry system, or if you only need a thin warm-water suit where entry difficulty is not the limiting factor.

Getting started

The site's own path is: select your wetsuit, then order. If you are unsure about thickness, material, or fit, the deciding questions are water temperature, dive frequency, and whether you run cold. Wetwear has been making wetsuits since 1976, and the site lists showroom hours of Monday through Friday, 10 AM to 6 PM, with Saturdays by appointment only — useful if you want to discuss fit in person before ordering.

Wetwear's site includes a customer testimonial section, and the one review shown there comes from a diver with a specific fit problem: Karen McCarthy describes herself as tall with long arms and legs and says off-the-rack wetsuits had been "impossible" to fit. Friends pointed her to Connie and Wetwear for a custom-made suit ahead of a dive trip on the Amira in Indonesia, and she reports being "warm and so comfortable" in the finished suit. That single review is the extent of what the site's "What people say about our product" section shows, so treat it as one data point rather than a track record — but it does illustrate the kind of customer Wetwear's custom option appears aimed at.

What the review actually tells you

• The problem it solves: non-standard body proportions. If standard sizes leave you with gaps at the wrists, ankles, or torso, a custom suit is the alternative the reviewer chose.
• The claimed outcome: warmth and comfort during real dive travel, not just in a fitting room.
• Who she worked with: a person named Connie, which suggests a hands-on, individual ordering process rather than a pure self-serve checkout.
• What it doesn't tell you: price, turnaround time, how many revisions were needed, or how the suit held up over multiple seasons.

Where the EZ-ON Jumpsuit fits in

Wetwear's main product line is the EZ-ON Jumpsuit, and the site's pitch is about entry and exit rather than fit alone. According to the product description:

• Getting in is "as easy as getting into a shirt and pants."
• After a dive, you open the zippers to let air flow through and cool off in hot or tropical conditions.
• The zippers are backed with polyurethane-coated Lycra expansion gussets (described elsewhere on the page as lightweight rubber-coated Lycra) to limit water intrusion through the openings.
• Two neoprene options: soft-stretch neoprene for entry-level and casual divers, or compression-resistant nitrogen-composed neoprene for active divers.
• Thicknesses: 2mm, 3mm, 5mm, or 7mm.
• Colors: black, royal blue, purple, yellow, neon green, and red.

If your complaint is "I can't get the suit on and off," the EZ-ON design is the relevant feature. If your complaint is "nothing fits my body," the custom route the reviewer took is the relevant one. They're separate reasons to look at the brand.

How to decide whether to pursue a custom suit

Use these conditions rather than a general recommendation:

Practical steps before ordering

1. Check the hours if you plan to visit or call. The site lists Monday–Friday 10 AM to 6 PM, with Saturdays by appointment only.
2. Bring your measurements if going custom. The reviewer's issue was limb and torso length, so height, arm, leg, and torso measurements are the ones that matter most.
3. Name your dive conditions. Thickness choice (2mm through 7mm) depends on water temperature and exposure time, not preference.
4. Ask what isn't on the page. Pricing, production time, and return terms aren't stated in the material available, so confirm them directly rather than assuming.

The honest limitation

One testimonial is not a pattern. It's a useful signal that Wetwear handles custom sizing for hard-to-fit bodies and that at least one customer was satisfied on a real trip — but you can't generalize warmth, durability, or service quality from it. If fit is your deciding factor, the review is encouraging; if you need evidence of consistency across many customers, the site as shown doesn't provide it.

Wetwear.com is the website of Wetwear, a wetsuit maker that has been producing suits since 1976. Its main product is the EZ-ON Jumpsuit, a one-piece wetsuit designed to go on like a shirt and pants, and the site also offers guidance on choosing a wetsuit plus customer testimonials. If you are looking for a wetsuit for diving or other water sports — particularly one that is easier to put on — this site is aimed at you.

What Wetwear sells

The core offering is the EZ-ON Jumpsuit. According to the site, getting into it is "as easy as getting into a shirt and pants." After a dive, you can open the zippers to let air flow through the suit and cool off during hot summer or tropical trips.

The site addresses a common concern directly: water intrusion through the zippers. It states that the EZ-ON zippers are backed with polyurethane-coated Lycra expansion gussets (described elsewhere on the page as lightweight rubber-coated Lycra expansion gussets), so the openings are sealed behind the zipper.

EZ-ON Jumpsuit options

Note that the page lists colors in two places with slightly different sets — one mention includes yellow and neon green, another does not. If a specific color matters to you, confirm it with the company before ordering.

Beyond the product page

The site is not only a product listing. It also includes:

• How to put on a wetsuit — a video section on the page.
• Selecting your wetsuit — a pointer to guidance for choosing the right suit for your water sport.
• Order a wetsuit — the starting point for placing an order.
• Where your wetsuit is made — background on the company and its suits, "made with pride since 1976."
• The compression charmer test — a page about whether you get cold and about the "squeeze" from compression.

Contact and hours

The site lists these hours:

• Monday–Friday: 10 AM to 6 PM
• Saturday: Appointment only

What customers say

The page includes a testimonial from Karen McCarthy, who describes being tall with long arms and legs and finding it impossible to get a wetsuit that fit. Friends recommended Connie and WetWear for a custom-made wetsuit for a dive trip on the Amira in Indonesia. She reports being warm and comfortable in the new suit.

That testimonial points to a detail worth noting: the site presents custom-made wetsuits as part of what Wetwear does, which matters if standard sizes have not worked for you.

What the site does not tell you

The page evidence does not include prices, sizing charts, shipping details, or return policies. It also does not state whether ordering requires an account or whether anything is free. If you are deciding whether to buy, those are the gaps to fill by contacting Wetwear directly during the listed hours or by starting the order process to see what information is requested.