yellowpages.com.sg

What is Yellow Pages?

Yellow Pages (yellowpages.com.sg) is Singapore's online business directory: a searchable listing platform that helps people find local companies by category, brand, company name or service, and helps businesses get discovered. Its own description frames it as a way for "people and businesses to connect and get things done," covering more than 150,000 local businesses.

What you can actually do on it

• Search for a business or service. You can browse broad categories such as accounting, automobile services, construction contractors, freight and logistics, legal services, real estate management or security agencies, and narrower "popular searches" like aircon servicing, pest control, movers and dental clinics.
• Check a company's contact details. Listings typically surface a phone number, email, website link and sometimes a featured placement, so you can call or visit directly rather than going through the platform.
• List your own business. There is a free business listing route, plus a free Google My Business listing and a free website audit as entry points.
• Buy marketing services if you want more reach. The site advertises digital solutions including search engine optimisation, search engine marketing, social media marketing, web design and content writing, and it identifies itself as a Google Partner.

Who it suits

For consumers and procurement staff, it is a starting point for finding a local supplier when you already know the category but not the company name. For small Singapore businesses without a strong web presence, a free listing is a low-effort way to become findable alongside larger firms. It is less useful if you need verified reviews, instant quotes or deep technical specifications — a directory listing is an introduction, not an endorsement.

How it compares with alternatives

A practical next step: search the exact service plus your area, then phone two or three listed companies and ask for a written quote. If you run a business, claim the free listing and keep your phone number and website current — an outdated number is the most common reason a directory lead goes nowhere.

How can I find a specific business or service on Yellow Pages Singapore?

Use the search bar on the homepage as your primary route, then narrow the results by category, location, or company name. Yellow Pages Singapore describes itself as a directory that helps you "Search, Locate, Connect," and it groups listings into categories such as Accounting, Automobile, Construction, Lawyers, Real Estate, and Security.

Practical ways to search

• Search by category when you know the type of service but not the provider. The site lists categories including Accounting & Audit Services, Automobile Services, Carpentry, Construction Contractors, Freight & Logistics Services, Landscaping & Gardening, Lawyers & Legal Services, and Security Agencies.
• Search by company name if you already have a business in mind.
• Browse Popular Searches for common needs such as doctors and medical clinics, interior design, aircon installation and servicing, employment and recruitment agencies, pest control, cleaning and janitorial services, dental clinics, insurance, roofing and waterproofing, and movers and transport.
• Check Featured Companies for promoted listings; these appear prominently but are advertising placements, so compare them against other results rather than treating them as automatically the best match.
• Use the Ultimate Business & Industrial Guide if you want to browse by industry, for example forklift and material handling equipment, marine and shipping equipment supplies, plywood products, or professional engineering consultants.

What to do with a listing

Once you open a business page, look for the phone number and email address. Yellow Pages Singapore's own contact details, for example, include a hotline and an email address, and its listings follow a similar pattern. A reader looking for a lawyer in Singapore might search "Lawyers & Legal Services," shortlist two or three firms, call each one, and ask about practice area, fees, and availability before deciding.

A useful next step

Decide first whether you are searching by service type or by business name. If you only know the service, start with the category list or Popular Searches; if you know the name, type it directly into the search field. Then verify the business independently before committing, since directory listings are a starting point for contact rather than a guarantee of quality.

For broader local discovery, you can also compare results with Google and check official business registries where relevant.

How do I list my business on Yellow Pages Singapore for free?

Use the free listing form on Yellow Pages Singapore: go to Yellow Pages, choose “List Your Business FREE” or “FREE business listing,” and submit your company details for review. The directory also promotes a free Google My Business listing and a free quick website audit alongside it, so you can claim your directory entry and check your broader online presence in one session.

What you will need before starting

• Business name exactly as you want it to appear.
• Category or trade — for example Accounting, Automobile, Carpentry, Construction, Digital, Electronics, Forklift, Freight Contractors, Landscaping, Lawyers, Marine Engineers, Plywood, Real Estate or Security.
• Contact details: phone number, email address and website URL.
• A short description of what you sell or do, plus service areas if you serve specific locations.
• Your company logo and a few photos, if the form allows uploads.

Realistic expectations

A free directory listing is a discovery tool, not a lead generator on its own. People often arrive with a specific need — “aircon servicing,” “freight contractor,” “dental clinic” — and compare several entries. Your listing competes on category fit, completeness and how easy you are to contact.

A practical example: a small carpentry firm lists under Carpentry and General Contractors, writes “custom built-in wardrobes and kitchen cabinets, site visits within three working days,” and adds photos of two recent projects. That gives a searcher enough to decide whether to call, without a paid placement.

Free versus paid visibility

The site also sells digital solutions such as SEO, search engine marketing, social media marketing and web design. Treat those as separate decisions; start with the free listing and only consider paid placement once you can see how much traffic and enquiry your category actually produces.

Practical next step

Search the directory for your main category and check the first page of results. If most competitors have complete profiles and you do not, fill in every field, add photos and write a specific description. Then verify the listing is live by searching your business name, and keep the contact details consistent with your website and Google Business Profile so customers reach the same place from every channel.

What are the benefits of advertising my business on Yellow Pages Singapore?

Advertising on Yellow Pages Singapore puts your business in front of people who are already searching for a specific product or service, rather than interrupting them. The directory lists more than 150,000 local businesses and organises them by trade and category, so a well-placed listing reaches buyers at the moment they are comparing suppliers. See Yellow Pages for the live structure.

What you gain

• High-intent visibility. Users arrive through search or category browsing, so they are closer to contacting a supplier than a casual social media audience.
• Category relevance. Listings sit alongside Accounting, Automobile, Construction, Freight & Logistics, Lawyers, Real Estate and other defined trades, which helps the right buyer find you.
• A free starting point. The site promotes a free business listing and a free Google My Business listing, so you can test the channel before committing budget.
• Paid placement options. Featured Companies and carousel positions give extra prominence, useful if you compete in a crowded category such as interior design or aircon servicing.
• Add-on services. The site also offers web design, SEO, search engine marketing and social media marketing, which suits businesses that want directory exposure plus a wider digital presence.
• Local trust signals. Being listed in an established Singapore directory can reassure customers who check a business exists before calling.

Trade-offs to weigh

A practical next step

Before advertising, search your own category on the directory and note how many competitors appear and whether any are featured. If the category is crowded, a paid placement plus a complete profile — accurate phone number, services and website link — is the sensible test. If it is thin, start with the free listing and measure calls or enquiries over a month.

Directory advertising works best as one part of a broader presence. Pair it with a Google Business Profile and your own site so searchers can verify you. For comparison, other Singapore directories include SGPBusiness and StreetDirectory, though each has a different audience and ranking behaviour.

How can I contact Yellow Pages Singapore for assistance?

Contact Yellow Pages Singapore by calling its support hotline at 6230 8277. The directory lists this as a dedicated assistance line for users who need help, and the site also provides a contact form through its Contact Us page.

What to have ready

• The business name or listing you are asking about
• Your account email, if you have a user account
• A short description of the issue, such as a wrong phone number, a missing listing or trouble logging in
• Screenshots if you are reporting an error in a listing

Which route to choose

For a simple listing correction, the report link on the individual listing is usually faster than a general enquiry because it ties your message to the exact record. For anything involving an account, advertising contract or digital services, the hotline or Contact Us form is the better starting point.

If you are comparing directories while you are at it, Yellow Pages is a long-running local option, while Google and Bing offer their own business profile tools. Many Singapore businesses keep listings on several directories at once, since customers search in different places.

What types of digital marketing solutions does Yellow Pages Singapore offer to businesses?

Yellow Pages Singapore presents itself as a business directory first and a marketing services provider second. Its digital marketing offer is aimed at businesses that want more visibility in local search, on the directory itself, and across wider online channels.

Digital marketing services listed on the site

The page groups these under "Digital Solutions":

• Omni Channel marketing – coordinating a business's presence across multiple online channels rather than relying on one platform.
• Search Engine Marketing (SEM) – paid search advertising to appear for relevant searches.
• Search Engine Optimization (SEO) – improving organic search visibility.
• Social media marketing – managing and promoting a business through social platforms.
• Web design and web solutions – building or improving a business website.

It also lists Database Marketing Solutions, Copyright & Content Writing, and a Marketplace among its offerings. A free Online Presence Check, a free business listing, and help listing on Google My Business are promoted as entry points. As a Google Partner, the company signals familiarity with Google's advertising and listing ecosystem.

How a small business might use this

A typical scenario: a local aircon servicing company wants more enquiries but has no marketing staff. It could claim the free directory listing, run the online presence check to see what is missing, then pay for SEO or SEM if the free listing alone does not generate enough calls. A business with a weak or outdated website would more likely start with web design before spending on search ads, since traffic sent to a poor site converts badly.

Trade-offs to weigh

• Directory plus services: The main advantage is one provider handling listing, search visibility and web presence. The trade-off is less independence — your visibility is tied partly to a platform you do not control.
• SEM vs SEO: SEM produces faster results but costs money for as long as it runs. SEO takes longer but can keep delivering without ongoing ad spend.
• Breadth vs focus: A wide service menu suits businesses that want a single point of contact; businesses with specific needs may prefer specialists.

Next step

Start with the free options — the business listing and online presence check — to establish a baseline. Then decide which paid service matches your biggest gap: no website, no search visibility, or no social presence. Compare quotes from at least one independent agency before committing, and ask each provider how they will measure results, such as calls, form submissions or website visits. Related directories such as Yellow Pages sit alongside broader business listing platforms, so it is worth checking where your customers actually search before concentrating your budget in one place.