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What is Bureau347?
Bureau347 is a digital product design studio. Its own summary of what it does is direct: it designs products and services into outstanding user experiences, with an emphasis on “simple and clever” digital products. In practice, that places the studio in the space between pure visual branding and pure software engineering — shaping how a digital product looks, reads and behaves, then building it.
What the work suggests
The clearest example in the studio's portfolio is Behind the Numbers, a project for TreeTop Asset Management connected to the former Brussels Stock Exchange. When the physical exhibition closed in 2016, Bureau347 replaced the original exhibition site with an “online gallery experience” built from the exhibition content itself. The stated goal was for the material to stay educational, informative and easy to browse long after the show ended.
That single project is revealing about the studio's range. The listed services include design, information architecture, front-end development and CMS development — so this is not a studio that hands off static mockups. It takes responsibility for organising a large body of content, designing the navigation, building the interface and giving the client a system to maintain it.
Who it suits
- Organisations with substantial content — museums, cultural institutions, asset managers, publishers — where the hard problem is structure and findability, not just visual polish.
- Clients with an existing product or service that needs rethinking rather than a greenfield brand.
- Teams that want one partner across design and build, avoiding the gap between a design agency and a development shop.
A practical way to judge fit
Ask any studio you are considering for a comparable project: what was the content problem, what did the information architecture change, and what happened after launch? Bureau347's own example answers all three — a closed exhibition, a large archive of material, and a site designed to outlive the event. If your project has a similar shape, a conversation about scope and process is the natural next step.
What types of digital products does Bureau347 design?
Bureau347 describes its focus as designing "simple and clever digital products" and turning clients' products and services into "outstanding user experiences." The work it presents is digital-first: websites and online experiences rather than physical products.
What that means in practice
- Websites and online experiences — its showcased project, Behind the Numbers, was a post-exhibition website built after a Brussels Stock Exchange exhibition closed, so the content could live on online.
- Information architecture and navigation — the stated goal was making a large body of content easy to find and browse, which is IA work rather than pure visual design.
- Front-end and CMS development — the site lists design, information architecture, front-end development and CMS development as services, so it builds as well as designs.
- Educational and cultural content platforms — the example is a resource meant to stay useful long after the original event ended.
Who it suits
Organisations with substantial content to present — cultural institutions, asset managers, publishers, event organisers — that need a well-structured site rather than a simple brochure page. The Behind the Numbers client was TreeTop Asset Management, suggesting financial and cultural-sector work.
How to judge fit
Look at whether your project is mainly about organising and presenting existing material well, and whether you want one team to handle design through CMS build. If you need a mobile app, e-commerce platform or branding-first campaign, ask directly whether that is in scope, because the published evidence centres on websites and digital experiences.
A useful next step is to review the Work section on Bureau347 and compare its case studies against your own content volume and structure.
How does Bureau347 approach user experience design for client products?
Bureau347 frames its work as turning client products and services into “outstanding user experiences,” with an emphasis on simple, clever digital products. The visible case material suggests the approach is as much about organizing content and preserving usefulness as it is about surface-level interface design.
What the evidence shows
The “Behind the Numbers” project is the clearest example. It began as a temporary exhibition about the history of the recently vacated Brussels Stock Exchange, then became a post-exhibition website after the physical exhibition closed. Bureau347 describes replacing the original exhibition website with one based on the exhibition content itself, designed to be educational, informative and easy to navigate. The stated goal was to make a large body of content easy to find and browse, and to remain a useful resource after the exhibition ended.
That points to a few concrete priorities:
- Information architecture before visual polish. The project lists information architecture alongside design, front-end development and CMS development, suggesting structure and findability are treated as core design work.
- Content-led experiences. The site was rebuilt around the exhibition content, not around a generic template. For clients with substantial archives, catalogues or educational material, that means mapping the content first and letting it shape navigation.
- Longevity over launch. The post-exhibition framing shows an interest in what happens after the initial event or campaign. A useful test for a prospective client: will the product still work when the original reason for visiting has passed?
- Simple, clever digital products. The repeated phrasing suggests a preference for reducing complexity rather than adding features, with cleverness coming from how the product is conceived and organized.
A practical way to judge fit
If you are considering this kind of studio for a content-heavy product, bring a real content sample rather than only a feature list. Ask how they would structure it, what a user should find in the first few minutes, and how the experience would hold up after the launch campaign ends. The Behind the Numbers example suggests that is the kind of question their process is built to answer.
For broader context on experience design practice, the Interaction Design Foundation Interaction Design Foundation and Nielsen Norman Group Nielsen Norman Group publish useful material on information architecture and usability.
Which industries or clients has Bureau347 worked with?
Bureau347 presents itself as a digital product design studio rather than a single-industry specialist. Based on the work shown on its site, its clients have come from finance and asset management, and from the cultural and heritage sector.
Client and sector evidence
- TreeTop Asset Management — Bureau347 describes this as a post-exhibition website project, with services spanning design, information architecture, front-end development and CMS development. The studio frames it as a finance-sector client, while the project itself sits at the intersection of finance and culture.
- Brussels Stock Exchange / "Behind the Numbers" — The studio worked on the temporary exhibition about the history of the recently vacated Brussels Stock Exchange and the stock markets. When the physical exhibition closed in 2016, Bureau347 replaced the original exhibition website with an "online gallery experience" built from the exhibition content, designed to be educational, informative and easy to navigate.
What this suggests about fit
The common thread is not an industry label but the type of problem: organisations with substantial, complex content or a product that needs to be made clear and usable. The studio's own framing — "We design your products into outstanding user experiences" and "simple and clever digital products" — points to that generalist positioning, with finance and cultural heritage as the clearest documented examples.
If you are evaluating fit, ask whether your project resembles either pattern: a regulated or data-heavy organisation that needs a clearer digital product, or a cultural or content-rich initiative that needs a durable online home after a physical event ends. Those two cases map most directly onto the work Bureau347 shows.
For a fuller picture of the studio's range, browse the Work section of Bureau347 and note the sectors and project types listed there.
What services does Bureau347 offer beyond design, such as development or information architecture?
Bureau347 offers more than visual design. Its own project descriptions name information architecture, front-end development and CMS development alongside design, so the studio can take a digital product from structure through to a working, editable site.
What the listed services cover in practice
- Design – interface and experience design for digital products and services.
- Information architecture – organising large or complex content so it is easy to find and browse.
- Front-end development – building the user-facing implementation of the design.
- CMS development – creating the content management setup that lets a client keep the site updated after launch.
The Behind the Numbers project illustrates how these combine. Bureau347 describes replacing an exhibition website with one built around the exhibition content itself, intended to be educational, informative and easy to navigate, and to remain a useful resource after the physical exhibition closed. That is an information-architecture problem as much as a design one: a large body of historical material had to stay browsable and findable without the exhibition as context.
Who this suits
This mix tends to fit organisations with substantial content or a product that needs to keep evolving after launch, rather than someone wanting only a logo or a static brochure page. If you need a site you can edit yourself, the CMS development service matters as much as the design.
A useful next step
When briefing a studio like this, ask which of the four services are handled in-house and which are subcontracted, and request a project where content structure was the main challenge. For comparison, established studios with a similar structure-to-build range include Clearleft and Thoughtworks, though their scales and specialisms differ.
How can I contact Bureau347 or start a project with them?
Bureau347 does not publish a contact form, email address or phone number on the page evidence supplied, so the practical route is through their own site at Bureau347. Look for a contact or "start a project" link in the header, footer or menu, and note the kind of work they show — digital product and service design, information architecture, front-end and CMS development — so your first message can be specific.
What to put in a first enquiry
- A one-line description of your product or service and who uses it.
- The problem you want solved, not just the deliverable: for example, "visitors cannot find archive content" rather than "we need a new website."
- What already exists — research, content, brand assets, a working prototype or a legacy site.
- Your constraints: target launch window, internal decision-makers, and whether you need design only or design plus build.
- Who will maintain it afterwards, since their project work has included CMS development.
A useful reference point
Their "Behind the Numbers" project for TreeTop Asset Management is a good conversation opener. It replaced a physical exhibition at the former Brussels Stock Exchange with an online gallery experience, with emphasis on information architecture so a large body of content stayed findable and useful after the exhibition closed. If your project has a similar "content outlives the launch" problem, say so — it maps directly onto how they describe their work.
If you cannot find a contact route
Check whether the site lists a studio address or a general enquiries link in the footer, and look for a professional profile under the Bureau347 name. When you write, keep it to a short paragraph plus the points above; agencies of this type typically respond better to a clear brief than to a request for a call with no context.
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Ghent, East Flanders, Belgium
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