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mokopuna.com

For over 15 years, we have been collaborating with Mother Nature to create beautiful, sustainable, 100% superfine merino clothing and sleepwear for babies and toddlers. We use only the softest merino wool, meaning that a child in sheep's clothing; is a child that is comfortable, nurtured and protected.

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What is Mokopuna Merino?

Mokopuna Merino is a New Zealand-based brand making 100% superfine merino wool clothing and sleepwear for babies and toddlers, including a dedicated premature range. The brand says it has worked with merino for over 20 years and uses ZQ-certified merino, positioning the fabric as soft, breathable and temperature-regulating—useful qualities for young children who can't easily adjust their own layers.

What the range covers

  • Shop by age: premature, newborn, baby and toddler
  • Shop by category: bodysuits, tops, bottoms, sleepwear, accessories and gifts
  • Practical extras: zip all-in-ones for year-round sleep, booties, and gift cards

Who it suits

Parents and gift-buyers looking for natural-fibre basics rather than fashion-led pieces. The premature sizing is a meaningful differentiator, since very small babies are often poorly served by mainstream ranges. Sleepwear is a sensible entry point: it's worn nightly, so fabric feel and ease of dressing matter more than styling.

Trade-offs to weigh

Merino is warm and soft but generally needs more careful washing than cotton—check the care label before committing to a full wardrobe. Cost per item also tends to run higher than synthetic or standard cotton babywear, so starting with one or two pieces (a bodysuit and a sleep suit) is a low-risk way to test fit and feel.

Next step: if you're buying for a newborn or premature baby, start with the age-range section rather than the category menus, then confirm sizing against the brand's own size guidance before ordering.

What makes Mokopuna Merino's ZQ-certified superfine merino different from regular baby wool clothing?

Mokopuna Merino's difference comes from combining 100% superfine merino with ZQ certification, as stated on its site. ZQ is a merino standard covering animal welfare, environmental care and traceability; superfine fibres are finer than standard wool, which is why the brand describes the clothing as soft against a baby's skin. Regular baby wool clothing may blend wool with synthetic fibres or use coarser wool, so it can feel itchier and behave differently in the wash.

What that means in practice

  • Comfort for sensitive skin: Finer fibres bend more easily, so they are less likely to prickle. This matters for babies who fuss in anything scratchy.
  • Temperature regulation: Merino is naturally breathable and warm, which suits sleepwear and year-round layers. The site sells sleep, bodysuits, tops and bottoms for premature, newborn, baby and toddler ages.
  • Traceability: ZQ certification gives a documented chain from farm to garment. If animal welfare or environmental sourcing is a priority for you, that is a concrete reason to choose it over an uncertified wool item.
  • Care expectations: Superfine merino still needs gentle washing. Check the care label before buying; fine wool rewards hand washing or a wool cycle.

How to decide

Choose Mokopuna if softness next to the skin and certified sourcing are your main concerns, especially for a premature or newborn baby. If budget is tighter or you need easy machine washing, a standard wool blend may be more practical, though it will likely feel less soft.

As a next step, compare a Mokopuna bodysuit with a wool item you already own: check the fibre content (100% merino versus a blend), the certification, and the wash instructions side by side. That comparison will tell you quickly whether the upgrade matters for your child.

Which Mokopuna Merino size should I choose for a premature or newborn baby?

For a baby born early, start with Mokopuna Merino's dedicated Premature range; for a full-term newborn, start with Newborn. The site separates its shop by age — premature, newborn, baby and toddler — so the most reliable first step is to choose the range that matches your baby's current stage rather than the size you expect them to grow into.

How to decide between the two

  • Premature range: the right starting point if your baby arrived early and is still small for a standard newborn size. Early babies often stay in premature-sized clothing longer than expected, so buying a small number of pieces first is more practical than stocking up.
  • Newborn range: suited to babies born at or near term. If your baby is already above the typical newborn weight range, or growing quickly, check the Baby range instead of assuming newborn will fit.
  • Fit over age labels: with merino sleepwear and bodysuits, a close but not tight fit keeps the fabric doing its job without restricting movement. If your baby is between ranges, size for the present, not for months ahead.

A practical next step

If you are unsure, buy one or two pieces in the premature or newborn range and test the fit before adding more. Merino is often used across seasons, so a well-fitting piece tends to stay in rotation longer than a loose one.

For parents preparing a hospital bag or a first wardrobe for a small baby, it also helps to compare how other merino specialists label their smallest sizes, for example Pure Pod or Merino Kids, since size charts vary between brands.

Is merino sleepwear from Mokopuna Merino suitable for year-round use, including summer?

Yes. Mokopuna Merino's sleepwear is designed around 100% superfine merino, and the site presents it as suitable across seasons rather than as a winter-only product. One customer testimonial on the page (attributed to Hannah) describes the bodysuits as "summer and winter great for all year around," and the zip all-in-one is described as "year-round sleepwear." Merino's real advantage here is temperature regulation: fine merino insulates without the bulk of heavier wool, so it can work in cooler rooms while still breathing in warmer weather.

What that means in practice

  • Summer: Choose lighter layers and avoid overdressing. A single merino bodysuit or light sleep bag is usually enough in a warm nursery; merino helps wick moisture when a baby sweats.
  • Winter: Merino works well as a base layer under a sleep sack, or as the main layer in a heated home where heavy blankets aren't safe for infants.
  • Between seasons: The same garment can carry over, which is part of why parents choose it for year-round use.

A practical decision criterion

Judge suitability by room temperature and layering, not by the season label. If your baby's room stays roughly 18–22°C, a single superfine merino layer plus an appropriate sleep bag covers most of the year. In hot, humid summers without air conditioning, even fine merino may feel warm, so a lighter cotton or bamboo option can be more comfortable. For premature babies, the site has a dedicated premature range, which is worth checking because fit and warmth needs differ.

Next step

Check the specific garment's weight and fit on the product page before buying for summer, and use the site's age ranges (premature, newborn, baby, toddler) to match sizing. If you want to compare fine-wool sleepwear more broadly, The Merino Company and Woolmark explain merino fibre qualities, while NZ Merino covers ZQ certification, which Mokopuna cites for its wool.

How should I wash and care for Mokopuna Merino garments so they stay soft?

Wash Mokopuna Merino garments gently and infrequently: use a cool wool or delicate cycle with a pH-neutral wool detergent, skip fabric softener and bleach, and dry flat away from direct heat or sun. Merino's fibres are fine and crimped, so the main threats to softness are heat, agitation and harsh alkalines, not ordinary wear.

A practical routine

  • Wash less often. Merino resists odour and spot-cleans well; air garments between wears and wash when genuinely soiled. This alone does most of the work of keeping the hand-feel.
  • Turn inside out and use a mesh bag for bodysuits, booties and small accessories, so zips and snaps don't abrade the knit.
  • Choose a wool-specific, pH-neutral detergent. Standard laundry powders are alkaline and can roughen the fibre over repeated washes; softeners coat the wool and reduce its natural breathability.
  • Keep it cool. A wool or delicate cycle around 30°C or below, with a low or no spin, is the safe default. Hot water plus agitation is what causes shrinking and felting.
  • Handle wet wool minimally. Don't wring or twist; press water out gently in a towel.
  • Dry flat, reshaped. Laying garments flat preserves their shape and prevents the stretching that hanging wet wool causes. Keep them out of direct sun and off radiators.
  • Store clean and dry, folded rather than hung, with cedar or lavender if moths are a concern in your climate.

Judgement calls

For a newborn's everyday bodysuit, a quick cool machine wash is usually fine and far more realistic than hand-washing. Reserve hand-washing for items with delicate trims or anything you want to last through several children. If a garment does shrink slightly, a cool soak and gentle reshaping while damp often helps, but felted wool cannot be reversed—so prevention matters more than rescue.

Where to check next

The label on each garment is the authority on that specific item, since zips, trims and knits can differ. Mokopuna's own care guidance and its notes on ZQ-certified superfine merino are worth reading before you settle on a detergent: Mokopuna Merino.

What gift options does Mokopuna Merino offer for a baby shower or newborn present?

Mokopuna Merino offers two clear gift routes: a gift card and a gifts category, plus individual merino pieces that work well as a newborn present. The gift card is the simplest option when you don't know the baby's size or the parents' preferences, while the gifts category and specific items suit a more personal present.

Gift options on the site

  • Gift card: Described as "the gift of choice," which makes it the safest pick for a baby shower where sizing, season or style is uncertain.
  • Gifts category: A dedicated shop-by-category section, useful for browsing curated present ideas rather than guessing among clothing types.
  • Booties: Featured as "perfect for keeping little toes warm" — a small, low-commitment newborn gift.
  • Zip all-in-one: Positioned as "perfect & practical year-round sleepwear," a good core gift for a newborn or toddler.
  • Bodysuits and other clothing: The site's categories include bodysuits, tops, bottoms, sleepwear and accessories, so a single merino bodysuit or sleep piece can serve as a gift.

Choosing between them

Option Best for Trade-off
Gift card Unknown size, style or season; parents who prefer to choose Less personal; no immediate gift to open
Booties A small add-on or newborn token gift Short useful life as the baby grows
Zip all-in-one A practical main present for newborns and toddlers Requires knowing size and season
Bodysuit or sleepwear piece A personal, everyday-use gift Size and fit matter more than with a card

A practical next step

If you're buying for a baby shower before the birth, the gift card avoids the sizing problem. If the baby has arrived, check the site's shop-by-age sections (premature, newborn, baby, toddler) and pick a zip all-in-one or bodysuit in the current size, adding booties for a small extra. For a more personal touch, a merino sleep piece aligns with the brand's focus on soft, temperature-regulating wool for sleep — a detail the site's customer testimonials repeatedly highlight.

Related questions

More questions →
What is Mokopuna Merino?

Mokopuna Merino is a clothing brand website specializing in 100% superfine merino wool clothing and sleepwear for babies and toddlers. If you're looking for natural, soft garments for young children—including premature and newborn sizes—this site organizes its products by age range and category so you can browse directly to what fits your child.

What the brand offers

The site states that Mokopuna Merino has been working with natural materials for over 20 years to create sustainable merino clothing. Its core product claim is the use of "only the softest merino wool," positioned as keeping a child "comfortable, nurtured and protected." The wool is described as ZQ certified 100% superfine merino.

Product categories

The site groups products in two main ways:

By age range:

  • Premature
  • Newborn
  • Baby
  • Toddler

By category:

  • Tops
  • Sleep
  • Bottoms
  • Accessories
  • Bodysuits
  • Gifts

This structure suits shoppers who already know the child's size or who want to shop a specific garment type, such as sleepwear or bodysuits.

Featured items and gifting

Beyond standard categories, the homepage highlights a few specific offerings:

Item Description on site
Monthly selection booties "Perfect for keeping little toes warm"
Gift card Available from $50 to $200
Zip all-in-one Described as "perfect & practical year-round sleepwear"

The gift card range ($50–$200) is the only pricing detail shown on the page; individual garment prices are not listed there.

What customers say

The site includes testimonials emphasizing softness and year-round use. One reviewer notes the bodysuits work "summer and winter, great for all year around." Another praises merino pants as "roomy and flexible for active kids" that "wash well and super soft to touch." A third describes the zip all-in-one as a winter sleep favorite, valued for the child feeling "wrapped and safe."

These are brand-published testimonials, so treat them as marketing context rather than independent reviews.

Who this site is for

Mokopuna Merino is aimed at parents and gift-buyers seeking natural-fiber clothing for babies and toddlers, particularly those interested in merino wool for warmth and softness. The premature sizing and gift-card option make it relevant for newborn gifting as well. If you need current prices, sizing charts, or shipping details, check the individual product pages, since the homepage itself provides only the gift card range.

How to Shop Mokopuna Merino by Age Range or Category

Mokopuna Merino organizes its online store around two parallel menus: shop by age range (Premature, Newborn, Baby, Toddler) and shop by category (Tops, Sleep, Bottoms, Accessories, Bodysuits, Gifts). To find a suitable item quickly, start with the age range that matches the child, then narrow by category — or reverse the order if you already know what type of garment you need. Both entry points are available directly from the homepage.

Shopping by Age Range

The site's age-based navigation covers four stages:

Age range Typical use
Premature Garments sized for premature babies
Newborn First-size clothing and sleepwear
Baby Everyday clothing as the child grows
Toddler Roomier pieces for active children

This route suits gift-givers and parents who know the child's stage but haven't decided on a garment type. Selecting an age range first keeps the results relevant and avoids browsing sizes that won't fit.

Shopping by Category

The category menu breaks the range down by garment type:

  • Tops — upper-body layers
  • Sleep — sleepwear, including the zip all-in-one described on the homepage as "perfect & practical year-round sleepwear"
  • Bottoms — pants and lower-body pieces
  • Accessories — smaller items such as the booties featured on the homepage for keeping "little toes warm"
  • Bodysuits — one-piece base layers
  • Gifts — including a gift card valued from $50 to $200, according to the site

Use this route when you already know what you want — for example, replacing a worn-out bodysuit or buying sleepwear for winter.

Choosing Between the Two Routes

  • Start with age range if you are shopping for a specific child whose stage you know, or if you are buying a gift and need guidance on what fits.
  • Start with category if the need is functional — a sleeping bag alternative, a base layer, or a present in a set price band.
  • Combine both for the fastest result: pick the age range, then the category within it.

What You'll Find Along the Way

The homepage also highlights featured products — booties, the zip all-in-one, and gift cards — plus customer testimonials describing the merino as "so soft" and the sleepwear as warm through winter. These can serve as starting points if you have no strong preference. For background on the material itself, the site links to a "Our merino" page covering its ZQ-certified 100% superfine merino, and an "Our story" page on the brand's history of working with merino for over 20 years.

Practical Tips

  • Check the age-range menu first if sizing is your main concern; the four-stage structure is coarser than individual sizes, so you may still need to confirm fit on the product page.
  • The gift card range ($50–$200) is a fallback when you can't determine age or category.
  • If a category appears empty or you can't find an item, try the other route — some products may sit under only one menu.

In short: use the age-range menu to narrow by who you're buying for, the category menu to narrow by what you're buying, and the homepage features when you want a ready-made suggestion.

Why Mokopuna Merino Uses Merino Wool for Baby Clothing

Mokopuna Merino builds its baby and toddler clothing around 100% superfine merino wool, and the reason is straightforward: the brand positions merino as a fibre that keeps a child comfortable, nurtured and protected. The company says it uses only the softest merino, and its merino range is described as ZQ certified. If you are deciding whether merino is worth it for a baby's wardrobe, the brand's own framing points to softness against the skin, year-round wearability, and a fibre sourced with sustainability in mind.

What the brand says about its wool

Mokopuna states that for more than 20 years it has worked "with Mother Nature" to make sustainable clothing and sleepwear for babies and toddlers. Two claims sit at the centre of that message:

  • Softness: only the softest merino wool is used, which the brand links to comfort next to a baby's skin.
  • Protection: the site sums this up as "a child in sheep's clothing; is a child that is comfortable, nurtured and protected."

The merino used is described as ZQ certified 100% superfine merino. ZQ is the certification the brand names on its own pages; the site does not break down fibre micron counts or testing details beyond that.

Why merino suits babies and toddlers

The qualities the brand highlights map onto practical needs in early childhood:

  • Skin contact. Babies wear base layers and sleepwear for long stretches, so fibre softness matters more than in outerwear.
  • Year-round use. Customer feedback quoted on the site describes the merino as suited to summer and winter alike — one reviewer calls the bodysuits "great for all year around."
  • Sleep and warmth. A parent testimonial notes her son slept in a Mokopuna garment "right through winter" and that she knew he was kept warm on cold nights.
  • Movement. Another reviewer describes the merino pants as "roomy and flexible for active kids" and says they wash well.

These are customer impressions published by the brand, not independent lab results, but they illustrate the use cases the clothing is designed for: everyday base layers, sleepwear and easy movement.

How the range is organised

The site sorts clothing in two ways that help you find the right fit:

Shop by age Shop by category
Premature Tops
Newborn Sleep
Baby Bottoms
Toddler Accessories
Bodysuits
Gifts

Featured items include a zip all-in-one described as practical year-round sleepwear, booties for keeping toes warm, and a gift card ranging from $50 to $200.

What to keep in mind before buying

  • The brand's claims about softness, comfort and protection are its own; the site does not publish comparative fibre tests.
  • ZQ certification is stated for the merino, but the site does not detail farm-level or processing standards beyond the certification name.
  • Sizing is organised by age band (premature through toddler), so check the age range against your child rather than assuming standard sizing.
  • The site shows an empty cart and product links but no pricing for individual garments in the material reviewed, so confirm current prices on the product pages.

In short, Mokopuna Merino chooses merino because the fibre supports the two things the brand sells hardest: softness against a baby's skin and warmth that works across seasons. Whether that justifies the purchase depends on how much you value a natural, certified fibre for sleepwear and base layers — the customer quotes suggest it performs well for exactly those uses.

Does Mokopuna Merino Offer Clothing for Premature Babies?

Yes. Mokopuna Merino has a dedicated Premature section, and it is listed first in the site's shop-by-age navigation. Parents looking for clothing sized for premature babies can go straight to that category rather than filtering through newborn or baby ranges.

Where to Find It

The homepage presents age ranges in this order:

  1. Premature
  2. Newborn
  3. Baby
  4. Toddler

The Premature entry appears both in the main shop-by-age area and in the homepage banner, where a "Premature" link sits alongside a "shop now" call to action. Selecting it takes you into the premature range.

What the Premature Range Sits Within

Mokopuna Merino describes itself as making 100% superfine merino clothing and sleepwear for babies and toddlers, and says it has been working with merino for over 20 years (the site's own description also references 15+ years in one place, so treat the exact figure as approximate). The premature category is part of that same merino offering, not a separate product line.

The site also organises products by category, which you can combine with the age filter:

Category Examples on site
Tops Yes
Bottoms Yes
Bodysuits Yes
Sleep Yes
Accessories Yes
Gifts Yes

So a practical path is: choose Premature first, then narrow by category such as bodysuits or sleep if you already know what you need.

Who This Suits

This is aimed at parents or gift-buyers shopping for a baby born early, where standard newborn sizing may be too large. Because the premature range is a first-class category on the site rather than a buried filter, it is reasonably quick to check availability and styles.

Practical Notes Before You Buy

  • Check the size guidance on each product page. The site confirms a premature category exists but does not publish a size chart in the material reviewed here, so confirm fit per item.
  • Merino care matters. The brand's positioning is soft superfine merino; follow the wash instructions on the garment label to protect the fabric.
  • Gifting is supported. The site offers gift cards from $50 to $200, useful if you want the parent to choose the size themselves.
  • Cart and checkout: the homepage shows an empty-cart state, confirming standard cart-based shopping. No pricing or login requirements for browsing are stated in the available material.

If your goal is simply to confirm the option exists: it does, and the Premature category is the correct entry point. If your goal is to buy, start there and verify sizing on the individual product page.

What Gift and Sleepwear Options Does Mokopuna Merino Offer?

Mokopuna Merino offers gift cards from $50 to $200, a monthly-selection bootie for keeping little toes warm, and a zip all-in-one positioned as practical year-round sleepwear. All three sit within a wider catalogue of 100% superfine merino clothing for premature babies, newborns, babies and toddlers, so you can pair a gift card with a specific garment or shop sleepwear on its own.

Gift Options

Gift Card

The gift card is the most flexible choice when you don't know a child's size or the family's preference. According to the site, it is available from $50 to $200, which covers a single small item up to a fuller set. It suits grandparents, colleagues and anyone buying for a baby whose wardrobe is already well stocked.

Monthly Selection Booties

The booties are presented as the site's monthly selection and are described as "perfect for keeping little toes warm." They work as a small, practical add-on gift — useful when you want something more tangible than a card but don't want to commit to a full outfit.

Gifts Category

The site also groups products under a dedicated gifts category alongside tops, sleep, bottoms, accessories and bodysuits. Browsing that category is the quickest way to see current gift-ready items rather than guessing from the homepage.

Sleepwear Options

Zip All-in-One

The zip all-in-one is described on the site as "perfect & practical year-round sleepwear." The zip closure is the detail that matters for night-time changes, and the year-round positioning means it isn't limited to one season — relevant if you're buying ahead or don't know the climate the child will be sleeping in.

Sleep Category

Sleep is a standalone category on the site, so you can browse all sleepwear together rather than picking items one at a time. This is the better route if you want to compare styles or buy several pieces in one order.

How to Choose

If you want to… Choose Why
Give without knowing size or style Gift card ($50–$200) No sizing risk; recipient chooses
Add a small practical extra Monthly selection booties Low-cost, keeps toes warm
Buy sleepwear for nightly use Zip all-in-one Zip closure, described as year-round
Compare several sleep pieces Sleep category See all sleepwear in one place
Browse gift-ready items Gifts category Curated for gifting

Shopping by Age and Category

The site organises products two ways, and using both narrows the choice quickly:

  • By age range: premature, newborn, baby, toddler
  • By category: tops, sleep, bottoms, accessories, bodysuits, gifts

For a gift, start with the age range if you know it, then move to gifts or sleep. If you don't know the age, the gift card avoids the problem entirely.

What the Products Are Made Of

Every item in these categories is made from 100% superfine merino wool, which the site describes as ZQ certified. The brand states it has been working with this material for over 20 years. For sleepwear in particular, that material choice is the reason the all-in-one is marketed as comfortable for year-round use rather than as a seasonal garment.

One practical note from the site's customer testimonials: a reviewer named JS describes the merino pants as washing well and being "super soft to touch," which is a useful signal if you're buying sleepwear that will be washed frequently.

Before You Buy

  • Check the age range first. Premature sizing is listed separately, so confirm the right range before adding sleepwear to a cart.
  • Use the gift card range as a budget guide. $50–$200 tells you the span the brand supports for gifting; it doesn't tell you what any individual garment costs.
  • Expect an empty cart on arrival. The site shows "Your cart is empty" until you add items, so nothing is pre-selected for you.

For a straightforward gift, the card is the safe pick; for something a parent will use nightly, the zip all-in-one is the more considered choice.

Website Overview

An established domain and managed infrastructure suggest continuity of operations and may support dependable delivery, although neither guarantees service quality. Several search or sharing settings need attention. Together they may make snippets, preview images or preferred URLs less consistent across platforms.

Domain and Registration

Registered in 2001, this domain has about 25 years of history. That suggests continuity, although ownership and purpose may have changed. Transfer-protection status is present, helping reduce the risk of unauthorized domain transfers. The domain uses the common .com extension, which is not an independent safety signal.

DNS and Email

Nameservers are provided by GoDaddy, indicating managed DNS hosting. MX records point to the Microsoft 365 email service. No CNAME was found; the observed records resolve directly to addresses. SPF and DMARC are configured. DKIM status is unknown. TXT records include verification markers for Meta, Microsoft. Such markers may also remain after a service stops being used.

TLS and Certificates

The public key uses EC with 256 bits. The server supplied a complete certificate chain. No organization name is present in the certificate; the available fields are consistent with domain validation. The certificate was issued by Let's Encrypt, commonly associated with automated certificate services. The certificate's total validity is about 89 days, consistent with a short renewal cycle.

HTTP and Browser Security

The response lacks these common security headers: Referrer-Policy, Permissions-Policy. No X-Powered-By header was found, reducing one common source of backend fingerprinting information. The cf-ray response header indicates a CDN or caching proxy in the delivery path. No obvious internal addresses or debug information were found in the headers. The Server header identifies cloudflare without an exact version.

Technology Stack Analysis

The public page identifies Shopify, Cloudflare without precise versions, leaving fewer clues for version-specific scanning.

Search and Social Sharing

The meta description has 303 characters and may be shortened in search results. Open Graph is partially configured; og:image is missing. Twitter Card metadata is configured. JSON-LD includes Organization data, helping describe the organization as an entity. The title has 15 characters, within a common display range.

Hosting and Email

DNSGoDaddy
HostingCloudflare
EmailMicrosoft 365
Approximate IP geolocation (inferred; a CDN or proxy may differ from the origin server) Canada flagOttawa, Ontario, Canada Inferred 23.227.38.65

Registration details

RDAP / WHOIS

RegistrarWild West Domains, LLC
Registered2001-02-27
Expires2028-02-27
Domain statusclient delete prohibited、client renew prohibited、client transfer prohibited、client update prohibited
Nameserverspdns01.domaincontrol.com、pdns02.domaincontrol.com
DNSSECunsigned

DNS records

DNS

TypeNameValueTTLPriority
Amokopuna.com23.227.38.653600—
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DMARC_dmarc.mokopuna.com_dmarc.mokopuna.com3600—
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TLS and certificates

TLS / SSL

AssessmentNormal configuration
Supported protocolsTLSv1.2、TLSv1.3
Negotiated protocolTLSv1.3
Certificate subjectmokopuna.com
IssuerLet's Encrypt
Valid until2026-12-24T14:17 · Remaining when checked: 66 days
Verification detailsCertificate trust: Passed · Hostname match: Passed

HTTP response headers

HTTP

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content-typetext/html; charset=utf-8
content-languageen-US
cache-controlprivate, max-age=0, must-revalidate
servercloudflare
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content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
x-frame-optionsDENY
x-content-type-optionsnosniff
set-cookieRedacted

Identified technologies

ShopifyCloudflare

Pages, Search and Sharing

Meta descriptionFor over 15 years, we have been collaborating with Mother Nature to create beautiful, sustainable, 100% superfine merino clothing and sleepwear for babies and toddlers. We use only the softest merino wool, meaning that a child in sheep's clothing; is a child that is comfortable, nurtured and protected.
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  • Disallow/account
  • Disallow/*/account
  • Disallow/28844589115
  • Disallow/cdn/wpm/*.js
  • Disallow/services
  • Disallow/sf_*
  • Disallow/cart.js
  • Disallow/*/cart.js
  • Disallow/recommendations/products
  • Disallow/*/recommendations/products
  • Disallow/collections/*sort_by*
  • Disallow/*/collections/*sort_by*
  • Disallow/collections/*+*
  • Disallow/collections/*%2B*
  • Disallow/collections/*%2b*
  • Disallow/*/collections/*+*
  • Disallow/*/collections/*%2B*
  • Disallow/*/collections/*%2b*
  • Disallow/collections/*filter*&*filter*
  • Disallow/*/collections/*filter*&*filter*
  • Disallow/blogs/*+*
  • Disallow/blogs/*%2B*
  • Disallow/blogs/*%2b*
  • Disallow/*/blogs/*+*
  • Disallow/*/blogs/*%2B*
  • Disallow/*/blogs/*%2b*
  • Disallow/*?*ls=*&ls=*
  • Disallow/*?*ls%3*ls%3*
  • Disallow/*?*oseid=*
  • Disallow/*?*preview_theme_id=*
  • Disallow/*?*preview_script_id=*
adsbot-google 12 allowed · 10 disallowed
  • Allow/products/
  • Allow/*/products/
  • Allow/collections/
  • Allow/*/collections/
  • Allow/pages/
  • Allow/*/pages/
  • Allow/blogs/
  • Allow/*/blogs/
  • Allow/pages/checkout
  • Allow/*/pages/checkout
  • Allow/blogs/*checkout
  • Allow/*/blogs/*checkout
  • Disallow/checkout
  • Disallow/*/checkout
  • Disallow/checkouts/
  • Disallow/*/checkouts/
  • Disallow/orders
  • Disallow/*/orders
  • Disallow/services
  • Disallow/sf_*
  • Disallow/28844589115
  • Disallow/cdn/wpm/*.js

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