Website review
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What is The North American Post?
The North American Post is a Seattle-area newspaper serving the Japanese and Nikkei community, published in Japanese and English and tracing its roots to 1902. Its coverage mixes local community news with culture, heritage and history, plus business, politics, health, food and arts. It functions as both a news outlet and a community bulletin board: readers find event listings, classifieds, profiles of local figures, and archival projects such as the Nikkei Newspapers Digital Archive and stories drawn from The North American Times.
Who it is for
- Japanese-speaking and English-speaking residents of Seattle and the Pacific Northwest, including immigrant and multigenerational Nikkei families.
- Community organizations, churches, cultural groups and event organizers who want announcements and coverage.
- Researchers, students and family historians interested in Japanese American history in Seattle.
- Readers in Japan or elsewhere with ties to the region, who use it to follow local community life.
What you can actually do on the site
- Read current community reporting and features, including columns and personal essays.
- Browse the event calendar and submit your own event information.
- Post or read classifieds.
- Follow heritage and history series, including oral-history and archival material.
- Subscribe to the print or digital edition, or inquire about advertising and New Year greeting ads.
How it compares with alternatives
| Source | Strength | Trade-off |
|---|---|---|
| The North American Post The North American Post | Long-running local Nikkei coverage, bilingual, community events and classifieds | Focused on Seattle and the Northwest, not national news |
| Densho Encyclopedia Densho Encyclopedia | Deep, well-sourced Japanese American history reference | Reference work rather than current local news |
| Discover Nikkei Discover Nikkei | Global Nikkei stories, interviews and community submissions | Broader and less Seattle-specific |
| The Seattle Times The Seattle Times | Comprehensive regional news | Little dedicated Nikkei community coverage |
A practical next step: if you are planning a community event in the Seattle area, check the event calendar first to avoid clashing dates, then use the "Share your event information" route to submit it. If your interest is historical, start with the digital archive and the history series rather than the current news sections.
How can I subscribe to The North American Post?
Subscription is handled directly through the paper's own website: go to The North American Post and use the Subscribe link in the site menu or footer to reach the sign-up page. From there you choose your subscription option and complete the order on that page.
What to expect
- The publication is a Seattle-area Japanese-language and English community newspaper, founded in 1902, covering community news, history, culture, events and people.
- A subscription is aimed at readers who want the print edition and/or ongoing access rather than occasional visits to the website.
- If you mainly want event listings, the site's event calendar and classifieds are browsable without a subscription.
Before you sign up
- Decide whether you want the print paper delivered or digital access; the subscription page is where those choices appear.
- Check the delivery area if you are outside the Seattle region, since a community paper's print circulation is usually local.
- If you are subscribing as a gift or for an organization, note the recipient's mailing address before starting.
- For questions about rates, delivery or renewals, use the Contact page on the same site rather than a third-party form.
Related reading
Other Nikkei community media can complement a subscription: Discover Nikkei for stories from Japanese descendants across the Americas, and Japanese Cultural & Community Center of Washington for local programs and archives.
What kind of coverage does The North American Post provide for Seattle's Japanese community?
The North American Post covers Seattle's Japanese and Nikkei community as a local newspaper with a broad mix of news, history, culture and events. Its coverage is organized around standing sections such as Community, People, Politics, Business, Money Talk, Culture, Heritage, Health, History, Food, Art & Trend, and Events, alongside a Japanese-language section. That structure signals a general-interest community paper rather than a single-issue publication.
What the sections suggest
- Community and People: profiles, organizational news, awards and appointments, such as coverage of a new dean at the University of Washington and a Japanese American military remembrance.
- History and Heritage: archival and family-history material, including the Nikkei Newspapers Digital Archive, stories drawn from "The North American Times," and JCCCW Omoide recollections.
- Culture and Events: festival and arts coverage, from Japan Fair and Japan Week to tea festivals and multicultural art series, plus an event calendar and reader-submitted event listings.
- Business, Politics and Money Talk: practical and civic topics for local readers, including advertising and classifieds for community businesses.
Who it serves
The paper suits Seattle-area Nikkei readers, Japanese-speaking residents, and anyone researching Japanese American history in the Pacific Northwest. Its long run since 1902 makes it useful for genealogists and students tracing families, businesses or community institutions. Readers outside Seattle can still use the digital archive and heritage reporting, but event and organizational news will be most relevant locally.
Practical next step
If you want a quick sense of fit, start with the History and Community sections to see how the paper handles local institutions, then check the event calendar for what is actually happening now. For research use, the Nikkei Newspapers Digital Archive is likely more valuable than current news. For comparison, other Japanese American community papers include Rafu Shimpo in Los Angeles and The Nichi Bei News in San Francisco; the Seattle paper's distinct value is its Seattle and Pacific Northwest focus.
How can I advertise in The North American Post or its publications?
Advertising in The North American Post runs through the paper's own advertising channels rather than a self-serve ad network. The site lists an Advertise section, a Classifieds section, an Advertise on our publications page, and a downloadable 2027 New Year Greeting Advertisement Order Form — so the practical path is: pick the format you want (display ad in an issue/publication, classified line ad, or a seasonal greeting ad), then contact the paper to confirm size, deadline and rate.
Choosing the right option
| Goal | Best fit | Why |
|---|---|---|
| Reach the Nikkei/Japanese-American community in the Seattle area | Display ad in the print issue or on the site | The publication's audience is its main asset; community-facing messages fit naturally |
| Sell a used item, hire staff, announce a small service | Classifieds | Low-commitment, text-based, no design work needed |
| Seasonal greeting to customers and community | New Year Greeting advertisement | A long-standing tradition in Japanese-language papers; the order form exists specifically for it |
| Promote an event | Event listing plus paid ad | The site has an Event Calendar and a "Share your event information" route for editorial listings — free visibility that pairs well with paid space |
A concrete example
Say you run a Japanese restaurant in the Seattle area and want holiday-season visibility. You would submit a New Year greeting ad using the order form, size it to your budget, and separately submit your New Year's event or menu news to the Event Calendar. The paid ad guarantees placement; the calendar entry may earn editorial coverage. Together they cost less than one large display campaign and land in front of readers already interested in Japanese and Nikkei culture.
Decision criteria
- Deadlines matter more than rates. Community papers work on print cycles; ask for the ad deadline, not just the publication date.
- Ask what's included. Confirm whether a print ad also appears online, and whether the paper can design the ad if you only supply text.
- Language. The publication is bilingual in practice; ask whether your ad should be in English, Japanese, or both.
- Frequency discounts. Ask about multi-issue or annual rates before committing to a single insertion.
Next step
Go to the Advertise and Classifieds pages on The North American Post and use the contact details there to request a current rate card and deadline schedule. If you're unsure which format fits, describe your goal and budget in one short message and ask them to recommend a placement — community papers usually will.
Where can I find the Nikkei Newspapers Digital Archive and what does it contain?
The Nikkei Newspapers Digital Archive is reachable through The North American Post's own site: The North American Post. Look for the "Nikkei Newspapers Digital Archive (NNDA)" entry in the site's navigation or footer, alongside About, History of The North American Post and Subscribe.
What it holds
The archive gathers digitized back issues of Seattle's Japanese-language and Nikkei press, with The North American Post itself (founded 1902) as the anchor title and the earlier North American Times material also represented in the paper's historical coverage. Expect scanned newspaper pages rather than a searchable article database, which means the practical route is by date and issue, not by keyword.
Who gets the most out of it
- Family historians tracing Issei and Nisei relatives in Seattle, Bellevue and the wider Puget Sound area, using death notices, arrival items, business ads and community announcements.
- Researchers and students working on Japanese American settlement, prewar business life, incarceration-era coverage, and postwar community rebuilding.
- Community organizations and writers preparing exhibits, memorial programs or anniversary pieces who need primary-source citations.
A realistic first session
Pick one known date — a marriage, a funeral, a business opening — and work outward issue by issue. Old Japanese-language type and uneven scan quality slow reading, so keep a name list with kanji and romanized spellings side by side. Where the archive leaves gaps, the paper's own history pages and the Omoide story collection fill in context.
For broader Japanese American material beyond Seattle, Densho runs a well-known digital repository with oral histories and newspaper collections, and the Library of Congress Chronicling America project covers selected historic US papers; check each for holdings before assuming coverage.
How do I submit an event to the North American Post event calendar?
Use the “Share your event information” link on the North American Post site to submit an event for its calendar. The publication’s navigation lists that option alongside the Event Calendar and Classifieds, which indicates event submissions are handled through a dedicated form rather than by posting directly. The North American Post
What to prepare before submitting
Community calendars typically need:
- Event name and a one- or two-sentence description
- Date and start/end time, including time zone if the audience is outside Seattle
- Location or a note that it is online
- Organizer name and a public contact email or phone number
- Cost or admission status, if applicable
- A short link for details or registration
Because the calendar covers Japanese and Nikkei community news in the Seattle area, submissions tied to that audience and region are the most natural fit. The North American Post
A practical example
If you are organizing a taiko performance at a community center, write the listing as: “Seattle Taiko Collective, Saturday, Nov. 14, 2–4 p.m., [venue], free, all ages. Traditional drumming plus a short workshop. Details: [public event page].” That gives an editor everything needed without follow-up.
If the form is hard to find
Use the site’s Contact page and ask where to send calendar items, or check whether the event also fits the Classifieds section. For a time-sensitive event, submit at least two to three weeks ahead; community papers often work from weekly print deadlines as well as the online calendar.
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