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What is Brian Solis known for?
Brian Solis is best known as a digital anthropologist, futurist and keynote speaker who studies how technology changes business and society. His site positions him at the intersection of four roles: analyst and thought leader, best-selling author, global speaker, and innovation executive — currently Head of Global Innovation at ServiceNow, where he advises business and technology leaders on digital transformation strategy.
What the work actually covers
- Speaking: Keynotes for corporate events and conferences on business growth, disruptive technology, customer and employee experience, the future of work, new media and social media. His site markets him to event organizers and executive audiences rather than to general consumers.
- Research and advisory: More than 60 published research reports on the future of business, work, digital transformation and innovation, with sector coverage including retail, healthcare, financial services, insurance and the public sector. This is the part most relevant to strategists who need evidence rather than inspiration.
- Books: Eight best-selling titles, listed in the site's "Recent Books" section.
- Ongoing commentary: A blog plus podcast and video work (WTF Podcast, BrianSolis.tv) covering the same themes.
Who gets the most from it
If you are planning a leadership offsite, a customer-experience program or a digital transformation roadmap, the research library and book list are the practical entry points — they show whether his framing matches your industry. If you are booking a speaker, the testimonials and appearance history are the relevant evidence. If you simply want a steady read on where technology is pushing business, the blog and podcast are the low-commitment option.
A useful next step
Decide which of the two jobs you need done: informing a decision or moving an audience. For the first, start with the research gallery and match a report to your sector before reading anything else. For the second, read one book and one recent keynote topic to test whether the message fits your team's actual situation.
Solis is a commentator and advisor, not a vendor of transformation software; treat his material as interpretation and provocation, and pair it with your own internal data before acting. For adjacent perspectives on technology and business strategy, see Gartner and Harvard Business Review.
What topics does Brian Solis cover as a keynote speaker?
Brian Solis speaks on the intersection of innovation, business and society, with a core focus on digital transformation and the future of work. His keynote topics cluster around:
- Digital transformation and business innovation — how organizations adapt strategy, operations and culture to new technology.
- The future of work — how AI, automation and new media reshape jobs, teams and leadership.
- Experience and the "business of experience" — customer and employee experience as a competitive advantage.
- Disruptive technology, including AI — practical implications of generative AI and other emerging tools.
- Social media and new media — the evolution of digital communication and its effect on markets.
- Business growth and social issues — the broader societal impact of technology on companies and communities.
Who books him, and why
Event organizers typically bring him in for leadership summits, industry conferences and corporate strategy days where the audience includes executives, marketers, technologists and transformation teams. The value is less in tool tutorials and more in framing: helping a leadership group see where their industry is heading and what decisions follow.
Choosing a topic for your event
If you are planning an event, match the topic to your audience's decision stage:
| Audience need | Most relevant theme |
|---|---|
| "We know change is coming but not what to do" | Digital transformation, future of work |
| "We need to justify investment in experience" | Business of experience |
| "We need a realistic view of AI" | Disruptive technology and AI |
| "We want big-picture context for leadership" | Innovation, business and society |
A practical next step: review his research library and recent books on Brian Solis to see which themes he has published on most recently, then align your event brief with those areas. For complementary perspectives on technology and business trends, Forbes and ZDNet have both covered his work.
How does Brian Solis help businesses innovate and grow?
Brian Solis helps businesses innovate and grow by combining research, advisory work, and keynote speaking. His site frames him as a digital anthropologist and futurist who studies how innovation affects business and society, and who advises leaders on digital transformation and business strategy. In practice, that means an organization typically engages him to make sense of change—new technology, shifting customer expectations, new ways of working—and to turn that understanding into a clearer direction for leaders and teams.
The three main ways he works with businesses
- Keynote speaking. He is presented as a keynote speaker for events and internal meetings, with a focus on inspiring and empowering audiences. This suits companies that need a shared frame of reference before a strategy push, a leadership offsite, or a customer-experience initiative.
- Research and published analysis. The site highlights a research gallery and more than 60 published research reports covering the future of business, work, digital transformation, and innovation across sectors such as retail, healthcare, financial services, insurance, and public sector. This is the substance behind the speaking: teams can use the frameworks and findings to structure their own planning rather than treating a talk as pure motivation.
- Executive advisory. His role advising business and technology leaders on innovation and transformation strategies points to a more direct form of help—working with decision-makers on where to invest, what to change, and how to bring people along.
How to decide if this fits your situation
The clearest use cases are leadership teams facing disruption, companies running transformation programs that have stalled, and event organizers who want a speaker with research depth rather than a purely inspirational story. If your need is hands-on implementation—building a product, running a migration, training a team week by week—an advisory-and-speaking engagement is a complement to that work, not a replacement for it.
A practical next step: read one recent research report or book summary on the site and ask whether its framing matches the problem your leadership team is actually debating. If it does, a keynote or advisory conversation is likely to land; if your challenge is narrower and more operational, look for a specialist in that specific area instead. For broader context on experience-driven business thinking, the work of Forrester and Harvard Business Review is a useful comparison point.
What research reports has Brian Solis published?
Brian Solis's site presents his research as a library of more than 60 published reports on the future of business, work, digital transformation and innovation, spanning industries such as retail, healthcare, financial services, insurance and the public sector. The page groups this material under a "Research Gallery" and a "Visit the Library" link, so the reports are treated as a browsable body of work rather than a single flagship study.
What the page indicates
- The stated count is 60-plus research reports.
- The recurring themes are the future of business, the future of work, digital transformation and innovation.
- The industries named are retail, healthcare, financial services, insurance and public sector.
- The research sits alongside his books, bylines and speaking work, which suggests it is aimed at business and technology leaders rather than an academic audience.
How to use this
If you need a specific title, industry or publication date, the homepage is a starting point rather than a full index. Go to the Research Gallery or Library section on Brian Solis to see the individual reports and their topics. For a reader deciding whether the work is relevant, the industry list is the fastest filter: someone in retail or financial services will likely find more directly applicable material than someone looking for purely technical AI research.
As general advice, when a body of research is described by theme and industry rather than by title, treat the themes as a map and verify the individual reports before citing them.
Which books has Brian Solis written?
Brian Solis is described on his site as an award-winning author of eight best-selling books. The homepage highlights a "Recent Books" section and a "View All Books" link, but the page evidence supplied does not list individual titles, so the specific books cannot be named from this material alone.
What the page does tell you
- Author status: Eight best-selling books, per Brian Solis.
- Where to browse titles: The site's "Recent Books" and "View All Books" sections are the intended starting points.
- Themes to expect: The site organizes his work around business growth, disruptive technology, experience, the future of work, new media, and social media, so his books tend to sit in those areas rather than, say, fiction or memoir.
How to get the actual list
Open Brian Solis and go to the Books section, then check each title's page for its publication year and topic. If you want a fuller catalogue, his author page on a retailer or a library catalogue will confirm titles and editions, since books are sometimes reissued or retitled.
As a practical next step: if you are choosing one book for a specific need, decide first whether you want his earlier social media and new media work or his later writing on experience, innovation and the future of work, then pick from the matching era on the site.
What is Brian Solis's role at ServiceNow?
Brian Solis is Head of Global Innovation at ServiceNow, according to his site's own description of his work. In that role, the site says he advises business and technology leaders worldwide on business and digital innovation and transformation strategies.
That framing matters if you are deciding whether to follow his work or book him for an event. He is presented less as a product executive and more as an analyst-style advisor and futurist: someone who studies how technology changes business and society, then translates that into guidance for leadership teams. His site also notes published research across sectors including retail, healthcare, financial services, insurance, and the public sector, alongside his keynote speaking and author work.
If you want the current, official version of his title and remit, check his profile on ServiceNow's own site rather than relying on a bio blurb, since corporate roles and titles change. For a practical next step, read a recent research report or keynote description on Brian Solis to see whether his focus areas match your team's questions before inviting him to speak or advise.
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