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clarity.microsoft.com

Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.

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What is Microsoft Clarity?

Microsoft Clarity is a free user-behavior analytics tool from Microsoft that shows how people actually use a website or app. Instead of relying only on traffic counts, it records real sessions, builds heatmaps of clicks and scrolling, and uses AI to summarize what happened and answer questions about the data. The site describes it as permanently free, used across more than 2 million websites and apps, and ready for GDPR and CCPA compliance.

What you can do with it

  • Session recordings — watch individual user journeys and spot where people get stuck, with highlights of key moments.
  • Heatmaps — see what draws attention, where users click, scroll and pause, and compare page versions.
  • AI summaries — get short, actionable takeaways without digging through data manually.
  • AI chat — ask questions about your data and get answers plus built-in product guidance.
  • AI visibility — track when AI systems cite your content, which queries trigger citations, and which bots crawl your site.
  • Brand agents — AI assistants that guide shoppers using live behavioral signals.
  • Mobile app analytics — a lightweight SDK for Android, iOS, Flutter and React Native.

Who it suits

A marketing or product team that wants to understand friction — a checkout form people abandon, a landing page that doesn't hold attention — without paying for a heavyweight analytics suite. Clarity's own case studies cite a digital marketing manager who used it to show stakeholders visual evidence for change, a product lead who shifted decisions from assumptions to observed behavior, and a growth strategist who found friction points that numbers alone missed. Those are the users' observations, not guarantees of similar results.

Trade-off to weigh

Clarity is strongest as a qualitative companion to a quantitative analytics tool, not a replacement. It tells you what users did and helps you interpret why, but it isn't built for revenue attribution or deep funnel reporting on its own.

Next step: install the tracking snippet on one high-traffic page, let recordings accumulate for a few days, then review heatmaps and AI summaries for that page before deciding whether to roll it out sitewide.

How do I install Microsoft Clarity on my website?

Installing Microsoft Clarity means adding a short tracking script to every page of your site, then verifying that data starts appearing in your Clarity project. You create a project in Clarity, copy the JavaScript snippet it gives you, and paste it into your site's global header or template so it loads on all pages.

Typical installation paths

  • Site builders and CMS platforms (WordPress, Shopify, Wix, Squarespace, Webflow): Clarity usually offers a plugin, app, or a "custom code/header" field where you paste the snippet once. This is the least technical route.
  • Tag managers (Google Tag Manager): Add a custom HTML tag containing the snippet, trigger it on all pages, and publish. Useful if you already manage other analytics tags there.
  • Direct code edit: Paste the snippet inside the <head> section of your site's shared layout or theme file, just before the closing </head> tag.

What to watch for

  • The snippet must be on all pages, not just the homepage, or recordings and heatmaps will be incomplete.
  • Place it in the global template/header rather than individual pages.
  • After installing, allow some time and traffic, then confirm sessions and heatmaps appear in your dashboard. A quick live check is to visit your own site and see if your session is recorded.

Practical next step

If you use a CMS, check whether Clarity has a native integration before editing code; the page notes integrations and a lightweight mobile SDK for Android, iOS, Flutter and React Native, so app or hybrid properties can be covered separately from the web snippet. For a broader analytics stack, Clarity also connects with tools like Google Tag Manager and Google Analytics, which can simplify deployment if you already use them.

What is the difference between session recordings and heatmaps in Microsoft Clarity?

Session recordings and heatmaps answer different questions about the same visitor behavior. Recordings show you the story of individual sessions; heatmaps aggregate many sessions into a visual summary of a page.

Session recordings: Watch real user sessions to see where and why people get stuck. Clarity highlights key moments in each journey and can surface hidden patterns with AI-supported insights.

Heatmaps: See what draws attention on a page by showing where people click, scroll, and place their cursor. AI summaries flag behavioral trends, and comparing page versions shows what works and what does not.

Quick comparison

Session recordings Heatmaps
Unit of analysis Individual sessions Aggregated clicks, scrolls, and attention per page
Best for Diagnosing friction, rage clicks, drop-off moments Spotting layout and content issues at a glance
Typical output Replayable journeys with highlighted moments Visual overlays plus AI trend summaries
Main trade-off Rich context, but slower to review at scale Fast overview, but hides the individual story

How to choose

  • Start with heatmaps when you suspect a page-level problem, such as a buried call to action or content people never scroll to.
  • Switch to recordings once a heatmap shows an anomaly, so you can watch the sessions behind it and understand the cause.
  • For a single high-traffic landing page, use both: heatmaps to find the problem area, recordings to explain it.

A practical next step: pick one page with a conversion drop, review its heatmap for scroll depth and click distribution, then watch a handful of recordings from that page to confirm what the heatmap suggests.

Clarity also offers AI summaries and AI chat for turning these signals into answers without manual digging, and a mobile SDK for app insights.

Is Microsoft Clarity really free, and are there any hidden costs or limits?

Microsoft Clarity is described on its own pages as "永久免费" (permanently free), and that framing is central to how the product is marketed. There's no paid tier listed on the site, and the pricing page link exists mainly to state the free positioning rather than to sell an upgrade. For most teams, the practical answer is yes: you can use session recordings, heatmaps and the AI features without paying.

Where "free" still has conditions

Free doesn't mean unlimited in every dimension. The things to check before rolling it out widely:

  • Data retention. Recordings and heatmaps are typically kept for a limited window rather than forever, so treat Clarity as a recent-behavior tool, not a long-term archive.
  • Traffic volume. Very high-traffic sites may hit sampling or recording caps, meaning you see a representative subset rather than every session.
  • Privacy compliance. The site states it is GDPR and CCPA ready, but "ready" means the tool provides the mechanisms — your consent banners, data-processing agreements and configuration are still your responsibility.
  • Mobile and integrations. Mobile app analytics via the lightweight SDK and connections to other tools are part of the offering, but each integration has its own setup and its own terms.

The real cost is attention, not money

Clarity's own customer quotes point at this. Kieran Singh, a digital marketer, highlights how easy it is to show stakeholders visual data; Dimosthenis Avgeris, a product lead, describes using it as a continuous improvement loop based on real behavior; Paras Makhija, a B2C growth strategist, notes that watching scrolls, pauses, rage clicks and exits surfaced friction that numbers alone missed. Those are their observations, not neutral benchmarks. My read: the expense is the hours spent watching replays and acting on them. A team that installs the tag and never reviews sessions gets zero value at zero cost.

A concrete decision path

If you're a small site or a team testing behavioral analytics for the first time, start with Clarity alone and see whether the recordings change any decision within a month. If you already run a broader analytics stack, use Clarity for the qualitative "why" and keep your existing tool for the quantitative "how much" — the site positions itself as something that connects into an existing stack rather than replacing it. Compare against Hotjar if you need a paid tier with contractual retention guarantees, or Matomo if data ownership and self-hosting matter more than session replay.

Next step: open the live demo on the Clarity site and check the retention window and sampling rules for your traffic level before you commit engineering time to the tag.

How does Microsoft Clarity handle user privacy and comply with GDPR and CCPA?

Microsoft Clarity is designed to be GDPR- and CCPA-ready, and it handles privacy mainly through consent-aware data collection, masking of sensitive content, and retention controls. The page itself states the tool is "GDPR 与 CCPA 准备就绪" and that it is free, but it does not spell out every compliance mechanism in the excerpt, so the practical details below come from Clarity's standard configuration options rather than from marketing copy.

What Clarity does on privacy

  • Consent integration. Clarity can be configured to wait for a consent signal before recording begins, which supports the consent-first model GDPR expects and the opt-out model CCPA allows.
  • Automatic masking. Text entered into form fields is masked by default, and you can extend masking to entire elements or pages when they contain personal or sensitive data.
  • Data retention limits. Session recordings and heatmap data are kept for a limited period and then deleted, which reduces the amount of identifiable history you hold.
  • No cross-site tracking for ads. Clarity is positioned as a behavior analytics tool, not an advertising tracker, so its data is not used to build ad profiles.
  • Data subject requests. Because recordings can contain personal data, you need a process to locate and delete a specific visitor's sessions if they exercise their GDPR rights.

Where the trade-offs sit

Privacy choice What you gain What you give up
Strict masking Lower compliance risk Less insight into form friction
Consent-gated recording Cleaner legal footing Fewer recordings from undecided visitors
Short retention Smaller data footprint Less historical comparison

A concrete scenario

A small e-commerce team in the EU adds Clarity and turns on consent gating through its cookie banner. Visitors who accept are recorded; those who decline are not. The team masks the checkout form fields so card and address details never appear in replays, then reviews heatmaps to see where shoppers hesitate before payment. If a customer later asks for deletion, the team searches Clarity by session or user identifier and removes the relevant recordings.

Next step

Decide your masking and consent rules before you install the tracking code, not after. A useful test: open a replay and ask whether you would be comfortable showing it to the visitor it belongs to. If not, tighten masking or retention. For the official setup guidance, see Microsoft Clarity and, for the legal framework itself, GDPR.eu.

Can I use Microsoft Clarity to analyze mobile apps, and which platforms are supported?

Yes. Microsoft Clarity supports mobile app analytics through a lightweight SDK, alongside its browser-based session recordings and heatmaps. The page lists Android, iOS, Flutter and React Native as supported platforms, with "more coming soon."

What mobile app analysis gives you

The same core view as the web product, adapted to apps: session recordings to see where users get stuck, heatmaps showing where they tap, scroll and dwell, AI summaries that surface key takeaways without manual digging, and AI chat for asking questions of your data.

Practical trade-offs to weigh

  • The SDK is described as low-code and light on performance and bandwidth, which matters if you ship a consumer app where every millisecond of startup time counts.
  • Clarity is a behavior tool, not a full product-analytics suite. It answers "what did users actually do and where did they struggle," not "which cohort retained at what rate." Expect to pair it with your existing analytics.
  • Recording real user sessions in an app means handling consent and privacy carefully; the page states GDPR and CCPA readiness, but your own legal review still applies.
  • Platform coverage is broad but not universal. If you build on something outside Android, iOS, Flutter and React Native, confirm support before planning around it.

How to decide

Start with one screen or flow where you suspect friction — onboarding, checkout, a signup form — instrument it, and watch a handful of recordings before rolling out further. If your question is "why do users drop off here," Clarity fits; if it is "how many users dropped off," you likely already have that number elsewhere.

You can compare the free tool against paid alternatives such as Hotjar or Amplitude if you need app-specific funnels and retention alongside replays.

Related questions

More questions →
Does Aldersgate United Methodist Church Have a Mobile App?

As of the information available on the church's website, Aldersgate United Methodist Church in Wichita, Kansas does not advertise a dedicated mobile app. The site presents itself as the primary online hub for the congregation, with its mission of "Making Disciples of Jesus Christ for the Transformation of the World" front and center. If a mobile app exists, it is not prominently featured on the homepage. The most reliable way to confirm is to contact the church office directly or check the website for any new announcements.

That said, "no app advertised" is not the same as "no app at all." Churches sometimes launch apps quietly, link them only in weekly bulletins, or roll them out through a congregation-wide email. This article explains what a church mobile app usually includes, how to verify whether Aldersgate has one, and how to stay connected in the meantime.

What a Church Mobile App Typically Offers

Most church apps are built around a handful of core functions. If Aldersgate launches or already operates one, you can reasonably expect some combination of the following:

  • Sermons and worship — audio or video of past services, sometimes with notes or discussion questions.
  • Events calendar — worship times, Bible studies, youth group meetings, outreach days, and seasonal services.
  • Giving — online donations via credit card, debit card, or bank transfer, often with recurring gift options.
  • Prayer requests — a form or feed where members can submit and pray for needs.
  • Groups and ministries — sign-ups, rosters, and communication for small groups, choirs, or volunteer teams.
  • Push notifications — reminders for services, weather cancellations, or special announcements.
  • Connection cards — a digital way for first-time visitors to share contact information.

Not every app includes all of these. Some churches use a general-purpose platform that bundles them together; others rely on separate tools for giving and communication.

How to Check Whether Aldersgate Has an App

Because app availability changes and the website may not always reflect the latest tools, verify through more than one channel:

  1. Search the website. Look for a menu item labeled "App," "Mobile," "Connect," or "Media." Check the footer, too, since app links are sometimes placed there.
  2. Search your phone's app store. Try terms like "Aldersgate United Methodist," "Aldersgate Wichita," or "Aldersgate Church." Be careful to match the correct city and denomination, since other churches share the Aldersgate name.
  3. Call or email the church office. This is the fastest way to get a definitive answer. Ask specifically: "Do we have a mobile app, and if so, what is it called and where do I download it?"
  4. Ask an usher or greeter on Sunday. They often know about new tools before they appear online.
  5. Check the weekly bulletin or newsletter. App launches are frequently announced there first.

If you find an app, confirm it is officially affiliated with the church before entering any personal or payment information.

If There Is No App: Other Ways to Stay Connected

A dedicated app is convenient, but it is not the only way to remain plugged into church life. These alternatives cover most of what an app would do:

Need Alternative
Worship times and location Church website homepage
Sermons Website media page, podcast, or social media
Events Website calendar, bulletin, or email newsletter
Giving Online giving link on the website, or giving during service
Prayer requests Email, phone call, or prayer chain
Announcements Email newsletter, social media, or Sunday bulletin

For a first-time visitor, the simplest starting point is the website's contact page: send a message introducing yourself and ask how the church prefers to communicate. For a long-time member, the church office can add you to the email list or connect you with the right ministry leader.

A Practical Checklist for Getting Connected

Use this sequence whether or not an app exists:

  1. Visit the church website and note the worship times and address.
  2. Find the "Contact" or "About" page and save the office phone number and email.
  3. Sign up for the email newsletter if a sign-up form is available.
  4. Follow the church on any social media accounts linked from the site.
  5. Ask the office directly about a mobile app, online giving, and prayer request channels.
  6. If an app is confirmed, download it, create an account, and enable notifications for the updates you want.

A Note on Accuracy

App availability, features, and download links can change at any time, and a website may lag behind those changes. Nothing in this article should be treated as a guarantee that Aldersgate United Methodist Church does or does not currently offer an app. Treat the church office as the authoritative source, and confirm details before relying on any tool for giving or personal information.

If you are a member or visitor hoping for an app, it is also reasonable to ask the church whether one is planned. Congregations often gauge interest before investing in a new platform, and a simple question can move the conversation forward.

What Is Microsoft Clarity and What Does It Do?

Microsoft Clarity is a free user behavior analytics tool that shows how people actually interact with your website or app. It combines session recordings, heatmaps, and AI-generated summaries so you can see where visitors click, scroll, pause, and get stuck — then decide what to fix. It fits website owners, product managers, marketers, and UX teams who want behavioral evidence rather than guesswork.

Core capabilities

Clarity's homepage groups its features into a few clear areas:

  • Session recordings — Watch real user sessions to find where and why people get stuck. "Highlights" surfaces key moments in each journey, and AI-supported insights help spot hidden patterns.
  • Heatmaps — See what draws attention by showing where users click, scroll, and place their cursor. AI summaries highlight behavioral trends on a page, and comparing page versions shows what works and what doesn't.
  • AI summaries — Get clear, actionable takeaways in one click without manually digging through data, including patterns of what works, what doesn't, and what to prioritize next.
  • AI chat — Turn questions into instant, data-backed answers; dig into trends, compare results, and get built-in product guidance.
  • AI visibility — Track when your content gets cited, which queries trigger citations, and which pages perform best. It also identifies AI bots crawling your content and how they interact, so you can optimize high-impact pages.
  • Brand agents — AI assistants that guide shoppers on your site, personalized with real-time behavioral signals from Clarity, plus reporting on what drives engagement and sales.

Who it's for

Role Typical use
Website owners Find friction points and confirm fixes with real sessions
Product teams Prioritize changes based on observed behavior, not assumptions
Marketing teams Show stakeholders visual evidence for why changes are needed
Growth and UX Compare page versions and spot drop-off causes

Clarity states it is used by over 2 million websites and apps worldwide and is GDPR and CCPA ready.

How teams use it

The homepage cites customer results such as +63% page views, +80% form submissions, and +10% RSVP conversion. One digital marketing manager describes Clarity as useful for showing stakeholders visual data to justify changes, and a product lead says decisions are now based on actual user behavior rather than assumptions. A growth strategist notes that watching real interactions — scrolling, pausing, rage clicks, and exits — revealed friction that numbers alone missed.

Beyond the web

  • Mobile app analytics — A lightweight SDK for Android, iOS, Flutter, and React Native (with more coming) provides app insights with low-code setup and minimal impact on performance and bandwidth.
  • Integrations — Clarity connects with other tools to build a fuller analytics stack.
  • MCP server — Brings Clarity analytics data directly into the AI tools you already use.
  • Browser extension — See how visitors interact with your site on each page.

Getting started

Clarity offers a live demo if you want to see the interface before installing anything. The practical path is: install the tracking snippet or mobile SDK, let sessions accumulate, then review recordings and heatmaps for your highest-traffic pages first. Use AI summaries to triage what to fix, and compare before/after versions to confirm whether a change helped.

What AI Features Does Microsoft Clarity Offer?

Microsoft Clarity offers four AI-driven capabilities on top of its core session recordings and heatmaps: AI Summaries (auto-generated takeaways from behavior data), AI Chat (natural-language querying of your analytics), AI Visibility (tracking how your brand appears in AI experiences), and Brand Agents (AI shopping assistants guided by real-time behavior signals). All four are described on Clarity's site as part of the same product, and the site states Clarity is "permanently free" and used by over 2 million websites and apps. If you already use Clarity for recordings and heatmaps, these features extend the same data rather than requiring a separate tool.

AI Summaries: Turn Behavior Data into Takeaways

AI Summaries condense what happened on a page into clear, actionable points — without you manually digging through recordings or heatmap data.

What it does, per the site:

  • Highlights behavioral trends on a page in a summary format
  • Surfaces where users are struggling
  • Points to patterns around what works, what doesn't, and what to prioritize next

When it's useful: You have traffic and recordings but limited time to review them. Instead of watching dozens of sessions to find a friction point, you read the summary first, then verify with the underlying recordings or heatmaps.

Practical example: A checkout page shows a drop-off. An AI Summary flags a behavioral trend on that page; you then open the heatmap to confirm whether users are clicking a non-interactive element or scrolling past a field they can't find.

AI Chat: Ask Questions, Get Data-Backed Answers

AI Chat converts your questions into instant answers drawn from your Clarity data.

What it does, per the site:

  • Turns your questions into data-backed instant answers
  • Lets you dig into trends and compare results
  • Provides built-in product guidance so you can get help without leaving the tool

When it's useful: You want a specific answer ("how did this page perform compared to that one?") rather than browsing dashboards. It's a query layer over the same behavioral data, not a separate dataset.

Note on scope: The site describes AI Chat as answering questions about your data and offering product guidance. Treat it as a way to interrogate existing Clarity data, not as a general-purpose assistant.

AI Visibility: See How AI Experiences Present Your Brand

AI Visibility is aimed at a newer question: how your brand shows up inside AI-driven experiences, not just traditional search.

What it does, per the site:

  • Tracks when your content is cited, which queries trigger those citations, and which pages perform best
  • Identifies AI bots crawling your content and how they interact with your site
  • Helps you optimize by comparing performance, separating crawl activity from search activity, and focusing on high-impact pages

When it's useful: If a meaningful share of your audience discovers content through AI answers, this tells you which pages are being surfaced and by what prompts — information traditional analytics won't show.

Key distinction the site makes: It separates crawling (bots accessing your content) from search activity (content being cited or surfaced), so you don't confuse bot traffic with real visibility.

Brand Agents: AI Assistants Guided by Live Behavior

Brand Agents are AI assistants that represent your brand and guide shoppers on your site.

What it does, per the site:

  • Uses AI assistants to guide shoppers during their visit
  • Personalizes shopper interactions using real-time behavior signals from Clarity
  • Shows how the agents perform, so you can see what drives engagement and sales

When it's useful: Ecommerce or product sites where in-session guidance could affect conversion. The differentiator here is the input: the agent draws on live behavioral signals rather than only static content or a script.

How the Four Features Fit Together

Feature Input Output Best for
AI Summaries Session and heatmap behavior data Written takeaways and trends Quickly finding friction without manual review
AI Chat Your Clarity data Instant answers to your questions Ad-hoc queries and comparisons
AI Visibility AI citations, crawler activity Citation and crawl insights Understanding AI-driven brand exposure
Brand Agents Real-time behavior signals Guided shopper interactions On-site conversion support

What to Check Before Adopting

  • Pricing: Clarity's site states "permanently free" and lists a pricing page. The source material does not detail plan limits or feature gating, so confirm current terms on the pricing page before assuming every AI feature is included at no cost.
  • Compliance: The site states Clarity is GDPR and CCPA ready. If you operate in those jurisdictions, verify how recordings and AI processing fit your own privacy obligations.
  • Platform coverage: Mobile app analytics is supported via a lightweight SDK for Android, iOS, Flutter, and React Native, with more "coming soon" per the site. Check that your platform is covered before planning around mobile AI insights.
  • Integration: Clarity connects to other tools to build an analytics stack, and offers an MCP server plus a browser extension. If you want AI features feeding into external AI tools, the MCP server is the relevant entry point.

The practical starting point: if you already run Clarity, open a high-traffic page and read its AI Summary first — it's the lowest-effort way to see whether the AI layer adds value before exploring Chat, Visibility, or Brand Agents.

Is Microsoft Clarity Free and Privacy Compliant?

Microsoft Clarity is described on its own site as permanently free, and the same page states it is GDPR and CCPA ready. Those two claims answer the headline question, but they answer it at different levels of confidence. "Permanently free" is a product commitment you can verify on the pricing page. "GDPR and CCPA ready" is a vendor statement about its own posture — it tells you Clarity is built with those regimes in mind, not that your specific deployment is automatically compliant. If you are evaluating Clarity for a site that handles personal data, treat the free part as settled and the compliance part as something you still need to confirm against your own obligations.

What "free" actually covers

The homepage states Clarity is permanently free, and a dedicated pricing page exists at clarity.microsoft.com/pricing if you want to confirm current terms before committing. The page evidence does not list paid tiers, usage caps, or payment platforms, so the supported reading is simply: the product is presented as free, with no pricing detail beyond that in the material available.

Two practical notes:

  • Free does not mean unlimited in every dimension. The evidence does not specify traffic limits or retention windows, so check the pricing page directly if those matter to you.
  • Free does not mean no login. The site offers a live demo, but using Clarity on your own site implies an account and a tracking setup. Nothing in the evidence says otherwise.

What Clarity does with user behavior

Understanding the compliance question requires knowing what data the tool touches. Clarity is a user behavior analytics tool built around:

Capability What it captures
Session recordings Real user sessions, with Highlights marking key moments in each journey
Heatmaps Where users click, scroll, and place attention
AI summaries Automated takeaways on where users struggle and what to prioritize
AI chat Natural-language questions answered from your data
AI visibility When your content is cited by AI, which queries trigger it, and which AI bots crawl your site
Brand agents AI assistants that guide shoppers using real-time behavioral signals

Session recordings and heatmaps are the features most relevant to privacy review, because they reconstruct individual user journeys rather than aggregate counts. That is exactly why the GDPR/CCPA framing matters.

Reading the compliance claim correctly

"GDPR and CCPA ready" is a statement about the tool's design and the vendor's readiness to support those frameworks. It is not a certification, and it does not transfer your obligations to Microsoft. Under both regimes, the site operator remains the party responsible for lawful basis, notices, and honoring user rights.

A workable way to think about it:

  • Clarity provides the mechanism. The site presents itself as prepared for GDPR and CCPA, which typically means features like consent handling and data controls exist to support compliance.
  • You provide the context. Whether recordings are lawful on your site depends on your consent banner, your privacy notice, and what you actually record.
  • The gap is yours to close. If your legal or privacy team needs specifics — data retention, IP handling, sub-processors — those belong in a review of Clarity's own documentation, not in the marketing claim.

A concrete evaluation path

If you are deciding whether to deploy Clarity, this sequence keeps the decision grounded:

  1. Confirm the cost claim. Open clarity.microsoft.com/pricing and check the current terms rather than relying on the homepage line.
  2. Map what you would record. Decide whether session recordings are appropriate for every page, or whether some flows (checkout, account, health-related forms) should be excluded.
  3. Check your consent flow. If you operate under GDPR, recordings generally need to align with the consent you collect. Confirm your banner covers behavioral recording, not just cookies.
  4. Review the data path. Identify who can access recordings inside your organization and how long they are retained.
  5. Run a limited pilot. Start on a low-risk section of the site, verify the data looks as expected, then expand.

Where the evidence stops

The material available supports two claims: permanently free, and GDPR/CCPA ready. It does not provide retention periods, data residency, sub-processor lists, or a signed data processing agreement. It also does not state that Clarity is free of all limits or that no account is required.

For a personal project or a marketing site with light personal data, those gaps are usually minor. For a regulated business, they are the questions to raise with Clarity directly and with your own privacy counsel before you turn recordings on.

What Is the Difference Between Session Recordings and Heatmaps in Microsoft Clarity?

Session recordings and heatmaps answer two different questions. Session recordings let you watch individual user journeys to see why someone got stuck, while heatmaps aggregate clicks, scrolls, and attention across many visitors to show where people focus or drop off. Use recordings when you need the story behind a single frustrating experience; use heatmaps when you need a pattern across your whole audience. Clarity offers both, and they are designed to be used together rather than as substitutes.

Session recordings: the "why" behind one journey

A session recording replays what a real user did on your site — where they clicked, how far they scrolled, and where they paused or left. According to Clarity's own description, you "watch user sessions, discover where and why users get stuck," and use Highlights to jump to the key moments in each journey.

Best suited for:

  • Diagnosing a specific broken flow (a checkout, a signup form, a pricing page).
  • Understanding hesitation, rage clicks, or repeated back-and-forth.
  • Building a case for a change by showing stakeholders an actual user struggling.

The trade-off: recordings are qualitative and one-at-a-time. You can't watch thousands of sessions, so you use them to explain a problem you already suspect exists.

Heatmaps: the "where" across many users

A heatmap visualizes attention in aggregate — where users click, how far they scroll, and where they place their cursor. Clarity describes it as showing "what users are focusing on, displaying where they click, scroll, and place." You can also compare page versions to see which changes worked and which didn't.

Best suited for:

  • Spotting dead zones (content nobody scrolls to) or false affordances (elements people click that aren't links).
  • Comparing two versions of a page after a redesign.
  • Prioritizing which page or section deserves deeper investigation.

The trade-off: heatmaps show what is happening but not why. A hot spot on a non-clickable element tells you there's confusion, but only a recording shows you what the user expected.

How the two fit together

Dimension Session recordings Heatmaps
Unit of analysis One user journey Many users, aggregated
Question answered Why did this happen? Where does it happen?
Best for Debugging a specific flow Finding patterns and dead zones
Output Replay + Highlights Click / scroll / attention maps
Limitation Doesn't scale to all users Doesn't explain intent

A practical workflow: start with a heatmap to find a page with an obvious problem (low scroll depth, heavy clicks on a non-interactive element), then open session recordings filtered to that page to watch real users hit the issue. Clarity's AI summaries can shortcut the first pass by highlighting behavioral trends on a page, and AI chat lets you ask questions about your data in plain language instead of digging through dashboards.

What Clarity adds on top

Both features are part of a broader set that Clarity markets as permanently free, used by "over 2 million websites and apps" and "GDPR and CCPA ready." Beyond recordings and heatmaps, the platform includes AI summaries, AI chat, AI visibility (tracking how AI experiences represent your brand), and Brand agents for shopper guidance. Mobile app analysis is available via a lightweight SDK for Android, iOS, Flutter, and React Native.

If your goal is to understand user behavior, the two features aren't competing — recordings give you depth on a few sessions, heatmaps give you breadth across many. Pick based on whether you need to explain a specific problem or find one.

Website Overview

Limited stack disclosure and few obvious backend markers suggest a more restrained public footprint. That reduces easy fingerprinting clues but is not proof of overall security. An established domain and managed infrastructure suggest continuity of operations and may support dependable delivery, although neither guarantees service quality.

Domain and Registration

Registered in 1991, this domain has about 35 years of history. That suggests continuity, although ownership and purpose may have changed. The registrar, MarkMonitor Inc., specializes in corporate domain and brand management, suggesting attention to domain asset protection. Transfer-protection status is present, helping reduce the risk of unauthorized domain transfers. The domain uses the common .com extension, which is not an independent safety signal.

DNS and Email

Nameservers are provided by Azure DNS, indicating managed DNS hosting. MX records point to the Microsoft 365 email service. CAA records restrict which certificate authorities are authorized to issue certificates. SPF and DMARC are configured. DKIM status is unknown. TXT records include verification markers for Google, Atlassian, Meta, Microsoft. Such markers may also remain after a service stops being used.

TLS and Certificates

The certificate includes the organization field Microsoft Corporation. The certificate uses an RSA 2048-bit public key, offering broad client compatibility. The server supplied a complete certificate chain. The certificate is valid for about 180 days in total, with 153 days remaining. The certificate covers the main domain and its usual www hostname.

HTTP and Browser Security

The response lacks these common security headers: CSP, Referrer-Policy, Permissions-Policy. No X-Powered-By header was found, reducing one common source of backend fingerprinting information. The x-cache response header indicates a CDN or caching proxy in the delivery path. No obvious internal addresses or debug information were found in the headers. No CORS permission header was found, so browsers normally restrict cross-origin script access.

Technology Stack Analysis

No obvious technology stack is exposed. This may reflect restrained information disclosure, although the underlying technologies remain unknown.

Search and Social Sharing

No homepage canonical URL was detected. If duplicate URLs exist, consolidation may be less explicit. Twitter Card metadata is configured. The page declares 12 language or regional alternatives using hreflang. The title has 54 characters, within a common display range. A meta description is present, with 154 characters.

Hosting and Email

DNSAzure DNS
Hostingb-msedge.net
EmailMicrosoft 365
Approximate IP geolocation (inferred; a CDN or proxy may differ from the origin server) United States flagUnited States Inferred 13.107.9.158

Registration details

RDAP / WHOIS

RegistrarMarkMonitor Inc.
Registered1991-05-02
Expires2027-05-03
Domain statusclient delete prohibited、client transfer prohibited、client update prohibited、server delete prohibited、server transfer prohibited、server update prohibited
Nameserversns1-39.azure-dns.com、ns2-39.azure-dns.net、ns3-39.azure-dns.org、ns4-39.azure-dns.info
DNSSECunsigned

DNS records

DNS

TypeNameValueTTLPriority
Ab-0005.b-dc-msedge.net13.107.9.15898—
MXmicrosoft.commicrosoft-com.mail.protection.outlook.com42310
NSmicrosoft.comns1-39.azure-dns.com160818—
NSmicrosoft.comns2-39.azure-dns.net160818—
NSmicrosoft.comns3-39.azure-dns.org160818—
NSmicrosoft.comns4-39.azure-dns.info160818—
TXTmicrosoft.com1password-site-verification=35ZTURTFFFDC5BW7GFQKRJ77QM3347—
TXTmicrosoft.comMS=ms796290623347—
TXTmicrosoft.com_zx2p8gpzv720db2aqmozy4jhwk2nl433347—
TXTmicrosoft.comairtable-verification=79a09e4a8013ff5737798ffb4ea88eee3347—
TXTmicrosoft.comanthropic-domain-verification-phksss=GZrrKDUR4klRLFCvxyOvqcNGE3347—
TXTmicrosoft.comatlassian-domain-verification=Sn5AwyIdVgkaRaJA/IKj7ZFMnWeCBnppa9bXGLuJvsakRHH4lYoBxS8g7GVlud9M3347—
TXTmicrosoft.comatlassian-domain-verification=xvoaqRfxSg3PnlVnR4xCSOlKyw1Aln0MMxRiKXnwWroFG7vI76TUC8xYb03MwMXv3347—
TXTmicrosoft.comd365mktkey=3l6dste9txazu0Qd2zu4135PUB4E35txLxyzJxjkPbsx3347—
TXTmicrosoft.comd365mktkey=3uc1cf82cpv750lzk70v9bvf23347—
TXTmicrosoft.comd365mktkey=6358r1b7e13hox60tl1uagv143347—
TXTmicrosoft.comd365mktkey=8fEQahTresJms7tZGxGFr94T1zDz36oCbUt1LJc99mox3347—
TXTmicrosoft.comd365mktkey=Fu49WtSTeClkHtK7S14227RIVpGwwGrzEsO6RVs1I2Ax3347—
TXTmicrosoft.comd365mktkey=JlXV17lfZjyvWxNje1qiP390ACSKzTxo5mGqZ3V2BmYx3347—
TXTmicrosoft.comd365mktkey=PNcDqkW71x8VOUhcE96aGM4l5PYX1gnlRl6ieXUl5eMx3347—
TXTmicrosoft.comd365mktkey=QDa792dLCZhvaAOOCe2Hz6WTzmTssOp1snABhxWibhMx3347—
TXTmicrosoft.comd365mktkey=SxDf1EZxLvMwx6eEZUxzjFFgHoapF8DvtWEUjwq7ZTwx3347—
TXTmicrosoft.comd365mktkey=ZGFU0tlXPekPusNHPo5QQQWpVf0gic0xpuKroNy3NQEx3347—
TXTmicrosoft.comd365mktkey=heYmJ57sWrwMjCgIG1xRwTREJrQokUIDtBcNfGuxoWQx3347—
TXTmicrosoft.comd365mktkey=j2qHWq9BHdaa3ZXZH8x64daJZxEWsFa0dxDeilxDoYYx3347—
TXTmicrosoft.comd365mktkey=wbU64GRacxVEQxwcLSQnx0zisXLYzgUbfvsufIqO9ZUx3347—
TXTmicrosoft.comdobtdihqagnr18hea8uv1h1mvq3347—
TXTmicrosoft.comdocusign=d5a3737c-c23c-4bd0-9095-d2ff621f28403347—
TXTmicrosoft.comfacebook-domain-verification=fwzwhbbzwmg5fzgotc2go51olc35663347—
TXTmicrosoft.comfg2t0gov9424p2tdcuo94goe9j3347—
TXTmicrosoft.comgoogle-site-verification=GfDnTUdATPsK1230J0mXbfsYw-3A9BVMVaKSd4DcKgI3347—
TXTmicrosoft.comgoogle-site-verification=M--CVfn_YwsV-2FGbCp_HFaEj23BmT0cTF4l8hXgpvM3347—
TXTmicrosoft.comgoogle-site-verification=mEAmcTy1e8jIB9W6ENPk2GDg9hjuNytQQRGlK0hPm0c3347—
TXTmicrosoft.comgoogle-site-verification=pjPOauSPcrfXOZS9jnPPa5axowcHGCDAl1_86dCqFpk3347—
TXTmicrosoft.comgoogle-site-verification=uFg3wr5PWsK8lV029RoXXBBUW0_E6qf1WEWVHhetkOY3347—
TXTmicrosoft.comgoogle-site-verification=uhh5_jbxpcQgnb-A7gDIjlrr5Ef34lA2t2_BAveYpnk3347—
TXTmicrosoft.comhcp-domain-verification=3ce174a8b9fba88909633ab13eb1d81ce0123454745d66e500052ed84b7248a13347—
TXTmicrosoft.comhpe-greenlake-domain-verification=495143304a3330533363357a57684f6335556f316f55654675523541464d39543347—
TXTmicrosoft.comhubspot-developer-verification=OTQ5NGIwYWEtODNmZi00YWE1LTkyNmQtNDhjMDMxY2JjNDAx3347—
TXTmicrosoft.comlinear-domain-verification=iuq6saifcnbe3347—
TXTmicrosoft.comliveramp-site-verification=kxcV8fDH_FUNUZQEcAO6lwgim47f_hNLgMP4VG0PF_Q3347—
TXTmicrosoft.commixpanel-domain-verify=5803bc4c-5bb6-4ce1-8076-7538000973733347—
TXTmicrosoft.comms-domain-verification=1c4e4677-e58f-4117-8d61-e5b2810388c23347—
TXTmicrosoft.comms-domain-verification=25524f4b-1476-489c-a086-30f4c5016ecc3347—
TXTmicrosoft.comms-domain-verification=478640ad-6524-43d5-86c4-a914804b9e933347—
TXTmicrosoft.comms-domain-verification=561512fc-b4ba-4ac7-a946-e464c8f49f1b3347—
TXTmicrosoft.comms-domain-verification=65f91178-9dfb-41cd-929d-08d1a38ed6073347—
TXTmicrosoft.comms-domain-verification=d6545068-89f7-4432-b947-0b137e8a9fe33347—
TXTmicrosoft.comopenai-domain-verification=dv-sFtCvKOlWoe31gpoSvs7cqsP3347—
TXTmicrosoft.comsitecore-domain-verification=1d46cb5467624e33a408d143248740883347—
TXTmicrosoft.comt7sebee51jrj7vm932k531hipa3347—
TXTmicrosoft.comv=MCPv1; k=ecdsap384; p=A/78JIxAOlNwq8f0T/l50w7zhwQFpEuB8/Jz9CafdXNX7ewOluYpS/EEcSmLgxsHXg==3347—
TXTmicrosoft.comv=MCPv1; k=ecdsap384; p=A/Mf6IKdZzcHfBvpiVz9rkdPTIcCP5IbRDdEkeP3PgXEXF3mNjorahOwaYlMINBF5A==3347—
TXTmicrosoft.comv=MCPv1; k=ecdsap384; p=A5JeyhIFWFj4/epHJwt29GRUSrFwGSwXhrhDMAUSklMhfXjI7gi/ekY/fQSWToZdCw==3347—
TXTmicrosoft.comv=MCPv1; k=ecdsap384; p=A8qndBCDJGtFF2+3v/IPIMmM0SaVcrJBoSue7rKob6sUeK7QGeFuWkrtvze3AiqUDA==3347—
TXTmicrosoft.comv=MCPv1; k=ecdsap384; p=An4mJIFLRys9h1EvjX18SJs5p1uEF5MHcs2JJLYPrI48C5Qt9FpaZEM0sQTV4JvNYw==3347—
TXTmicrosoft.comv=MCPv1; k=ecdsap384; p=AoHTKEi2W8L2P8cf9CoDicIxYiuttTkwtIeFOqYCewBGoRZiiF+9/92saUkIDERGAA==3347—
TXTmicrosoft.comv=MCPv1; k=ecdsap384; p=AqXeTHJ/1FCYeuvJ8dc1B+X3uHaa7m2W0s31vzL4opnrJlSaBdtbWTY8Ti5WiZnu9Q==3347—
TXTmicrosoft.comv=MCPv1; k=ecdsap384; p=As/XxnDWZFxFwHvRZj+HbG5/ImtAeabLkiOWu1h7wCJQFAR216E9HoYQ5Hy6o7StoQ==3347—
TXTmicrosoft.comv=MCPv1; k=ecdsap384; p=Asc8WWov6gsmCCzn4CSrwRuJIh5SqvaitKz/LlTW+SD54lLC52wzcnWhlTI416p2vw==3347—
TXTmicrosoft.comv=MCPv1; k=ecdsap384; p=Azw9+u4M8RoH+bxJidKAZzGDmsPkzY1N4cO7rB/uC5x1RBoNfMyBlH/ott0lpo4pOQ==3347—
TXTmicrosoft.comv=spf1 include:_spf-a.microsoft.com include:_spf-b.microsoft.com include:_spf-c.microsoft.com include:_spf-ssg-a.msft.net include:_spf1-meo.microsoft.com -all3347—
TXTmicrosoft.comworkplace-domain-verification=lK0QDLk73xymCYMKUXNpfKAT8TY5Mx3347—
TXTmicrosoft.comzoom-domain-verification=ZOOM_verify_e97a3d385acb4c47b9b924609a2805243347—
CNAMEclarity.microsoft.comclarity-microsoft-com.b-0005.b-msedge.net3600—
CAAmicrosoft.com0 contactemail "[email protected]"3600—
DMARC_dmarc.microsoft.comv=DMARC1; p=reject; pct=100; rua=mailto:[email protected]; ruf=mailto:[email protected]; fo=1169—

TLS and certificates

TLS / SSL

AssessmentNormal configuration
Supported protocolsTLSv1.2、TLSv1.3
Negotiated protocolTLSv1.3
Certificate subjectclarity.microsoft.com
IssuerMicrosoft Corporation
Valid until2027-02-24T05:01 · Remaining when checked: 153 days
Verification detailsCertificate trust: Passed · Hostname match: Passed

HTTP response headers

HTTP

HeaderValue
content-typetext/html; charset=utf-8
cache-controlmax-age=0, no-cache, no-store, must-revalidate
strict-transport-securitymax-age=15552000; includeSubDomains
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff

Identified technologies

Technology stack: Unknown

Pages, Search and Sharing

Meta descriptionClarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.
Canonical URLNot detected
LanguageEnglish (default) · Multilingual
Twitter Cardsummary_large_image
All bots 0 allowed · 2 disallowed
  • Disallow/projects/
  • Disallow/signin/

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