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desergo.com

We Design, Equip and Train the nation's most productive dental offices. Helping dentists build successful practices for over three decades.

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What is Design Ergonomics?

Design Ergonomics is a dental office design firm that plans, equips and trains practices, positioning itself as a specialist alternative to general architects. Its pitch: most dental offices are designed by people who understand buildings rather than dentistry, so workflows, patient experience and per-room profitability suffer.

What they actually offer

  • Office design and floor planning — layouts built around treatment-room efficiency rather than raw square footage.
  • Equipment planning — the "equip" part of design-equip-train.
  • Efficiency training — coaching staff and doctors to work within the designed workflow.
  • A free floor plan review — if you already have a plan from an equipment dealer or local architect, they will walk through it and flag production bottlenecks, wasted space and patient-experience problems.

Who it's for

Established or growing practices building or relocating, especially multi-doctor offices where room count and square footage drive cost. A solo dentist in a small leased space may find the full design-build-training approach heavier than needed; a practice adding operatories or constructing a new building is closer to the target audience.

The trade-off to weigh

Their headline claims are specific: a typical 10-operatory office at roughly 3,300 SF versus about 4,500 SF for an average design, at roughly one treatment room per 330 SF versus 450 SF, with corresponding construction savings at an assumed per-square-foot tenant improvement cost. These are the company's own figures and estimates, not independent benchmarks — treat them as a framework for asking questions rather than as guaranteed outcomes. The real decision criterion is your own numbers: projected production per room, your construction budget and your timeline.

Next step

If you already have a floor plan, the free review is the lowest-commitment way to test whether their critique matches problems you've noticed. Before that meeting, calculate your current production per treatment room per month and your available square footage so you can compare directly against their projections. You can see services and samples at Design Ergonomics. For broader context on dental office planning standards and equipment, the ADA's practice resources and mainstream dental equipment suppliers are useful comparison points.

How can Design Ergonomics help me build a more productive dental office?

Design Ergonomics is aimed at dentists who want the office layout itself to raise production per treatment room, rather than just looking polished. The core idea on Design Ergonomics is that most dental offices are planned by architects who understand buildings but not clinical workflow, so rooms, equipment placement and patient flow end up limiting how many patients a dentist can see.

What the approach actually targets

  • Production per room. The site frames the payoff in extra production per treatment room per month, comparing a typical Design Ergonomics 10-operatory office with an average 10-operatory office.
  • Space efficiency. Its floor plans are described as fitting roughly one treatment room per 330 square feet, versus about 450 square feet in average designs — so a 10-op practice can fit in a smaller footprint.
  • Construction cost. Because less square footage is needed, the site estimates lower tenant-improvement construction costs for the same number of rooms.
  • Training and equipment. The company says it designs, equips and trains, so the layout is paired with how staff actually work in it.

A useful next step

If you already have a floor plan from an equipment dealer or a local architect, the free floor plan review is the lowest-commitment way to test the fit. Ask them to point out production bottlenecks, wasted square footage and weak patient-flow points. That gives you a concrete before-and-after comparison instead of a sales pitch.

How to decide

Choose this kind of specialist design partner if your main constraint is throughput — you want more production from the same or fewer square feet, and you are willing to change how rooms and equipment are arranged. If your priority is purely aesthetic branding, or you are locked into a building shell that cannot be reconfigured, the space-efficiency argument matters less. For a second opinion on general dental office planning and equipment, American Dental Association resources can help you sanity-check assumptions before signing a design contract.

What does a free floor plan review include and how can I get one?

A free floor plan review is a second opinion on a dental office layout you already have — typically from an equipment dealer or local architect. The firm walks through the plan with you and flags three things: production bottlenecks, inefficient use of space, and design choices that hurt the patient experience. It is a diagnostic conversation, not a finished redesign.

Design Ergonomics describes this service on its site and frames it as a way to avoid costly mistakes before construction. To request one, use the contact or scheduling option on the site and have your current floor plan ready.

Who it suits

  • Dentists with a plan in hand who want a workflow check before committing to construction.
  • Owners comparing layouts — for example, a plan that needs 4,500 SF for 10 operatories versus a tighter one at roughly 330 SF per room.
  • Anyone unsure whether a bottleneck is the plan or the equipment.

A practical scenario

Say your dealer's plan gives you 10 operatories in 4,500 SF. A reviewer might point out that the sterilization or supply path forces staff to cross the clinical corridor repeatedly, or that a room sits too far from the lab to turn over quickly. Those are the kinds of issues a review is meant to surface while changes are still cheap.

What to prepare

  • The current floor plan, ideally to scale.
  • Your operatory count and target production per room.
  • Staffing model and how many doctors work simultaneously.
  • Your patient flow: check-in, seating, treatment, checkout.

Decision criterion

Treat the review as worth your time if you are still pre-construction and can act on the findings. If you have already broken ground, the value drops sharply — most of what a review catches is expensive to change later.

How much can I save on construction costs by using Design Ergonomics' dental office designs?

Design Ergonomics' own figures put typical construction savings at around $300,000 on a 10-operatory office. Their published comparison assumes a 3,300 SF office at roughly $250/SF (about $825K) versus a conventional 4,500 SF office at the same rate (about $1.125M).

The saving comes mainly from floor-plan efficiency, not cheaper materials: their plans fit one treatment room per ~330 SF, while they describe average designs as needing ~450 SF per room. On the same 10-op basis, that's 1,200 fewer square feet to build, finish, heat, cool and maintain.

How to sanity-check the number for your project

  • Ask what your local tenant-improvement cost per SF actually is. At $150/SF the gap shrinks; at $350/SF it grows.
  • Confirm whether the comparison holds your operatory count and equipment package constant.
  • Compare total project cost, not just shell-and-core: fewer rooms per SF can also mean fewer corridors, less plumbing run and less millwork.
  • Treat the $300K as a planning estimate from the vendor, not a bid. Get contractor pricing on both layouts before deciding.

If you already have a floor plan from an equipment dealer or local architect, their free floor plan review is the lowest-commitment way to see whether the efficiency gap applies to your site. See Design Ergonomics.

A quick decision rule: if your build cost is near $250/SF and your site allows either footprint, the space-efficiency argument is worth serious weight. If land is cheap and construction is well under $200/SF, the savings shrink and workflow quality should drive the decision instead.

What does the process of working with Design Ergonomics look like from design to training?

Design Ergonomics presents itself as a dental-specific design partner rather than a general architecture firm. The process it describes moves through three connected stages: design, equipment, and training — with the stated goal of a practice that is more productive and less stressful to run, not just a building that looks good.

The arc, as the site frames it

  • Design. Floor plans are built around clinical workflow rather than the building itself. The site's central claim is space efficiency: a typical 10-operatory Design Ergonomics office fits in roughly 3,300 sq ft, versus about 4,500 sq ft for an average 10-op office, or about one treatment room per 330 sq ft instead of 450 sq ft. That difference is the main lever it uses to argue for higher production per room and lower construction cost.
  • Equipment. Equipment selection is treated as part of the same design decision, not a separate purchase. This matters because operatory size, plumbing, cabinetry and sterilization placement all constrain which equipment will actually fit and function.
  • Training. The site describes training as part of the package, aimed at helping the team work efficiently in the space once it's built. The logic is that a well-designed office still underperforms if the team hasn't adapted its workflow to it.

A concrete decision point

If you already have a floor plan from an equipment dealer or local architect, the site offers a free floor plan review. It says the review flags production bottlenecks, wasted space, and patient-experience problems. For a dentist comparing quotes, this is the lowest-commitment way to test whether the firm's workflow thinking adds anything your current plan lacks — you get a second opinion on a document you already own before signing a design contract.

How to judge fit

If your priority is… Design-led planning tends to help when… Watch for…
Production per square foot You're building or expanding and room count is constrained Whether the projected figures match your own hourly production and hours
Construction budget You want a smaller footprint to reduce build cost Local codes, site conditions and contractor pricing can override generic per-square-foot estimates
Team workflow You're willing to retrain staff, not just move them Training requires real staff time and willingness to change habits
Speed You want one team handling design and equipment Fewer vendors means less competitive bidding on equipment

The site cites a client story from Dr. David Willey of Lakeside Dental Arts about building a more productive, stress-free practice — that's the firm's own testimonial, so treat it as a directional signal rather than independent evidence. The production and cost figures on the page are illustrative estimates based on stated assumptions, not quotes for your project.

Next step: before a first meeting, gather your current or proposed floor plan, your production per hour, and your target operatory count. Ask the firm to walk through those specific numbers against its own benchmarks, and ask what training actually involves — who attends, for how long, and whether it's included or billed separately. For broader context on dental office planning, the ADA's practice management resources at American Dental Association cover industry benchmarks you can use to sanity-check any projection.

Is Design Ergonomics suitable for a dental practice with multiple doctors or a specialty practice?

Yes — the site positions Design Ergonomics around multi-doctor productivity, and its own benchmark example is a 10-operatory practice with two general practitioners. The claim is that such offices produce roughly two to three times the per-room production of an average office, with the contrast drawn between $28,672–$43,008 and about $14,336 per treatment room per month. That framing matters most if you are planning for several dentists sharing chairs, because throughput, sterilization flow and patient handoffs — not just room count — determine whether extra doctors actually add revenue.

Specialty practices are a different question. The page evidence speaks in general-dentistry terms (general practitioners, production per room, operatory yield), and it explicitly warns that most offices are designed by architects who understand buildings rather than dentistry. That argument applies to specialties too, but you should verify whether their design and equipment team has direct experience with your discipline's specific needs: surgical suites, sedation and medical-gas routing, imaging-heavy rooms, or the longer, lower-volume appointment patterns of orthodontics, endodontics or oral surgery.

H3 Practical decision criteria

  • Number of doctors and how many will work simultaneously: if two or more dentists or specialists will practice at once, ask how the plan handles duplicated support space, instrument turnaround and shared equipment.
  • Growth plan: whether you want to add an operatory or an associate later without moving walls.
  • Space budget: their stated benchmark is about 330 SF per treatment room versus roughly 450 SF in average designs, which is the core of their cost and room-yield argument.
  • Your specialty's workflow: ask for comparable projects in your field rather than assuming a general-dentistry plan translates.

A useful next step is the free floor plan review they advertise: if you already have a plan from an equipment dealer or local architect, that review is designed to flag production bottlenecks, wasted space and patient-experience problems before construction. Use it as a test — bring a multi-doctor or specialty-specific plan and see whether the feedback addresses your actual scheduling and staffing model. For broader context on dental office planning, organizations such as the American Dental Association publish practice-management resources, and if you are weighing equipment and layout vendors, compare their documented project experience in your specialty rather than their general marketing.

Related questions

More questions →
What Productivity and Profitability Gains Can Dentists Expect from Design Ergonomics?

Design Ergonomics publishes specific performance benchmarks for its dental office designs: a typical 10-operatory office produces $28,672 to $43,008 per treatment room per month, compared with roughly $14,336 in an average dental office. The same design approach claims to fit a 10-op practice into about 3,300 square feet instead of 4,500, cutting estimated construction costs from about $1.125M to about $825K. These figures are the company's own published estimates, based on a stated model (10 ops, two general practitioners, $560/hour per the 2024 ADA, 32 hours per week), so treat them as design targets rather than guaranteed outcomes.

Production per Treatment Room

The core claim is room yield — how much revenue each operatory generates per month.

Metric Design Ergonomics office Average dental office
Production per treatment room / month $28,672 – $43,008 ~$14,336
Doctor production vs. baseline 2–3x Baseline
Treatment rooms per 10-op practice 10 10

The company states that doctors working in its offices "consistently produce two to three times" the average. The comparison baseline is a 10-op practice with two general practitioners producing $560/hr for 32 hours a week.

What this means in practice: the gain is attributed to layout and workflow — how rooms, equipment, and staff movement are arranged — rather than to more chairs or longer hours. If your current bottleneck is room turnover, supply retrieval, or staff walking distance, that is the mechanism this design approach targets.

Space and Construction Cost Savings

The efficiency claim extends to the building itself.

Metric Design Ergonomics Average design
Square footage for 10 ops ~3,300 SF ~4,500 SF
SF per treatment room ~330 SF ~450 SF
Estimated construction cost ~$825K ~$1.125M

The construction figures use a $250/SF tenant improvement estimate. The $300K difference is a direct consequence of needing 1,200 fewer square feet — not a discount on construction pricing. If you are leasing, fewer square feet also means lower rent over the life of the lease, though the source does not quantify that.

Condition to check: these numbers assume new construction or a full build-out at $250/SF in your market. Construction costs vary widely by region and scope, so verify the per-SF rate locally before using $825K as a budget figure.

What Drives the Gains

The company's stated position is that most dental offices are designed by architects who understand buildings but not dentistry, and that workflow decisions — not aesthetics — determine efficiency, patient experience, and profitability. The design service is paired with equipment selection and efficiency training, which suggests the productivity claim depends on all three being applied together, not on floor plans alone.

A client testimonial from Dr. David Willey of Lakeside Dental Arts describes the result as "a more productive, yet stress-free environment," attributing it to the combination of design, equipment, and efficiency training.

How to Evaluate the Claims for Your Practice

  1. Benchmark your current room yield. Divide monthly production by the number of treatment rooms. If you are near $14,336, the gap the company describes applies to you; if you are already well above it, the upside is smaller.
  2. Check your SF per room. At roughly 450 SF per room, you match the "average" profile the comparison is built on. At 330 SF or below, you are already running an efficient footprint.
  3. Request the free floor plan review. The company offers a no-cost review of a floor plan from an equipment dealer or local architect, flagging production bottlenecks, wasted space, and patient-experience problems. This is the lowest-commitment way to test whether their diagnosis matches your situation.
  4. Model the construction number locally. Take the 3,300 SF figure to a local contractor and price it at your market's per-SF rate before comparing against the $825K estimate.

Common pitfall: comparing the $43,008 upper bound against your own average. The honest comparison is your current room yield against the range, using your own hours, provider count, and fee schedule.

When This Approach Fits

The published gains are most relevant if you are planning a new build or major renovation, running a 10-op or similar-sized practice, and your current production per room sits near the average. If you are in an existing space with a long lease, or already producing well above $28,672 per room, the financial case is weaker and the free floor plan review is the better starting point than a full engagement.

What Is Design Ergonomics? Dental Office Design, Equipment, and Training

Design Ergonomics is a dental office design firm that plans, equips, and trains practices across North America, with a stated focus on productivity rather than buildings alone. It fits dentists who are building or remodeling an office and want the layout, equipment choices, and staff workflow treated as one system. If you only need architectural drawings from a local architect, or you have already finalized a floor plan and equipment package, the fit is weaker.

What the company says it does

The site frames its core argument in one line: most dental offices are designed by architects who understand buildings, not dentistry. Design Ergonomics positions itself as the opposite — dental specialists who design around how each workflow affects efficiency, patient experience, and profitability.

Its stated service scope covers three areas:

  • Design — floor plans and office layouts built around treatment room yield and patient flow
  • Equip — equipment selection tied to the same layout decisions
  • Train — efficiency training so the team actually uses the space as intended

The company says it has been helping dentists build practices for over three decades and works across North America. Named client locations on the page include Glacier Dental in Oshkosh, Wisconsin, and Elevated Family Dentistry in West Highland, Utah.

The productivity numbers it publishes

The page's central claim is a comparison between a typical 10-operatory Design Ergonomics office and an average 10-op dental office. Both figures are based on a 10-op practice with two general practitioners producing $560/hr (2024 ADA) for 32 hours a week.

Metric Design Ergonomics office Average dental office
Production per treatment room / month $28,672–$43,008 About $14,336
Space for a 10-op practice About 3,300 SF About 4,500 SF
Treatment rooms per SF 1 room per 330 SF 1 room per 450 SF
Construction cost (10-op) About $825K About $1.125M

The construction figures are estimates based on a $250/SF tenant improvement project. The company states that doctors working in its offices consistently produce two to three times the average, and that its floor plans typically achieve one treatment room per 330 SF versus one per 450 SF in average designs.

Treat these as the company's own benchmarks, not independent measurements. They are useful as a set of assumptions you can test against your own production, square footage, and construction quotes.

Free floor plan review

If you already have a floor plan — from an equipment dealer or a local architect — Design Ergonomics offers a free review. The company says it will walk through the plan with you and flag areas that:

  • create production bottlenecks
  • are an inefficient use of space
  • create a poor patient experience

This is the lowest-commitment way to evaluate whether their design thinking matches your situation. You get a second opinion on a plan you already have, without starting a design project.

How to decide whether to engage them

Work through these conditions before scheduling anything:

  • You are planning a new build or major remodel. The value is in the layout stage. Retrofitting an existing efficient plan is a different, smaller problem.
  • You have a floor plan to compare. Use the free review to see whether their critique identifies problems you recognize.
  • You can supply your own numbers. Bring your current production per room, your target, and your construction budget. The published benchmarks are a starting point for that conversation, not a substitute for it.
  • You want design, equipment, and training from one source. If you prefer to source these separately, the integrated pitch matters less.
  • You are in North America. That is the stated geographic scope.

The site lists a Pricing page, but no rates, packages, or payment terms appear in the available page content. Expect to request pricing directly rather than find it published.

Common sticking points

  • The comparison is a benchmark, not a guarantee. Published production ranges depend on provider hours, payer mix, and case types. Your results will differ.
  • Construction estimates move. The $250/SF tenant improvement figure is an assumption. Local labor and material costs, plus whether you are building shell space or renovating, will change the total.
  • Space savings require discipline. A 3,300 SF 10-op plan only works if the design is followed. Value-engineering the plan back toward conventional layouts erodes the room-yield advantage.
  • Training is part of the package for a reason. A productive layout used with old workflows will not deliver the published numbers.

The clearest next step is the free floor plan review if you have a plan in hand, or a scheduled meeting if you are earlier in the process.

How Design Ergonomics' Approach Differs from Traditional Dental Office Design

Design Ergonomics approaches dental office design as a productivity problem rather than a construction problem. The core difference is specialization: instead of relying on general architects who understand buildings, the firm positions itself as dental specialists who design around clinical workflow, patient experience, and per-room profitability. The practical result is a more compact, higher-yield office — typically one treatment room per 330 square feet versus about 450 square feet in average designs.

Who designs the office

Traditional dental office projects usually start with a local architect or an equipment dealer's layout. Those parties can deliver a functional building, but their expertise is in structures and equipment, not in how a dentist, assistant, and patient move through a procedure room over a 32-hour clinical week.

Design Ergonomics frames this as the central failure point: "Most dental offices are designed by architects who understand buildings, not dentistry." Its alternative is to have the practice designed by people whose reference point is dentistry itself — every workflow decision is evaluated for its effect on efficiency, patient experience, and profitability.

That distinction matters most in the floor plan, because layout decisions made early are expensive to reverse later.

What the design optimizes for

The stated goal is long-term performance rather than short-term aesthetics or square footage. Three dimensions appear repeatedly:

  • Workflow efficiency — reducing production bottlenecks, which the firm also flags as a review criterion when critiquing existing plans.
  • Patient experience — explicitly listed as a design outcome, not a marketing add-on.
  • Profitability per treatment room — the headline metric the firm uses to compare itself against conventional offices.

The space-efficiency comparison

The clearest, most checkable difference is room yield — how many treatment rooms fit into a given footprint.

Metric Design Ergonomics Average dental office
Space per treatment room ~330 SF ~450 SF
Footprint for a 10-op practice ~3,300 SF ~4,500 SF
Estimated construction cost (10-op) ~$825K ~$1.125M

The construction figures are the firm's own ballpark estimates, based on a $250/SF tenant improvement project. The gap — roughly 1,200 SF and about $300K on a 10-op build — is the direct financial consequence of the room-yield difference, not a separate claim.

The production claim

Design Ergonomics reports that a typical 10-op office it designs produces $28,672 to $43,008 per treatment room per month, against roughly $14,336 per room per month for an average 10-op office. The baseline assumes two general practitioners producing $560/hr (2024 ADA figures) for 32 hours a week.

These are the company's own published figures and should be read as such — they are a comparison the firm is making about its own client base, not an independent benchmark. The useful takeaway is the mechanism it implies: if the same clinical hours are spread across a tighter, better-sequenced layout, each room turns over more production per month.

How to evaluate the difference for your own project

If you already have a floor plan from an equipment dealer or local architect, the firm offers a free floor plan review that points out areas which:

  • create production bottlenecks
  • waste space
  • create a poor patient experience

That review is a low-commitment way to test the specialization claim against your actual plan. Before scheduling one, it helps to know your current production per treatment room and your clinical hours per week, so the comparison uses your numbers rather than the firm's example practice.

The broader decision rule: if your constraint is capital cost or footprint, room yield is the number to compare. If your constraint is daily throughput and staff/patient flow, the workflow review matters more. Design Ergonomics' pitch is that its designs improve both at once — and the space and cost figures above are the part of that pitch you can verify most directly.

What Is the FREE Floor Plan Review Offered by Design Ergonomics?

Design Ergonomics offers a free review of a dental office floor plan you already have — whether it came from an equipment dealer or a local architect. The review is a working session with their team in which they walk through your plan and flag three specific problem areas: production bottlenecks, inefficient use of space, and design choices that hurt the patient experience. It costs nothing and is aimed at catching layout mistakes before you commit to construction, when changes are still cheap. If you have a floor plan in hand and haven't broken ground, this is the point at which the review is useful.

What the review actually covers

The company frames the review around three failure modes it says it sees in plans drawn by people who understand buildings but not dentistry:

  • Production bottlenecks — layouts that constrain how many patients or procedures a room can support per day.
  • Inefficient use of space — square footage that doesn't convert into treatment capacity.
  • Poor patient experience — circulation and room placement that make visits feel worse than they need to.

The stated purpose is to keep you from getting "stuck in a practice that limits your growth and hinders your productivity." In other words, the review is a diagnostic pass on your plan, not a redesign deliverable.

Why space efficiency is the core of the review

The most concrete thing Design Ergonomics publishes about floor plans is a room-yield benchmark, and it's the standard the review is implicitly measuring your plan against.

Metric Design Ergonomics plans Average dental office
Treatment rooms per 10-op practice 10 10
Square footage for 10 ops ~3,300 SF ~4,500 SF
Space per treatment room ~330 SF ~450 SF

The company says its floor plans typically achieve 1 treatment room per 330 SF, versus 1 per 450 SF for average designs. That gap is where the review's "inefficient use of space" finding comes from: a plan that needs 4,500 SF to house 10 rooms is carrying roughly 1,200 SF that isn't producing revenue.

The cost argument behind the review

Design Ergonomics puts numbers on both the construction side and the production side, which is what makes the free review worth an hour of your time rather than just a sales call.

Construction. Using a $250/SF tenant improvement estimate, the company compares:

  • 3,300 SF, 10-op Design Ergonomics office: about $825K
  • 4,500 SF, 10-op average office: about $1.125M

That's roughly $300K in construction cost tied to the extra square footage.

Production. The company cites a typical 10-op Design Ergonomics office producing $28,672 to $43,008 per treatment room per month, against about $14,336 per treatment room per month for an average 10-op office. These figures are based on a 10-op practice with two general practitioners producing $560/hr (2024 ADA) for 32 hours a week. The company states that doctors in its offices consistently produce two to three times that baseline.

Treat both sets of numbers as the company's own benchmarks, not independent audit results — but they do tell you what the review is optimizing for: fewer square feet, more production per room.

How to request the review

The site presents the review as a direct offer: if you've received a floor plan from an equipment dealer or local architect, you submit it and go through it with the Design Ergonomics team. The page's call to action is "Get Your FREE Review." There is also a separate "Schedule a Meeting" path and a Pricing page on the site, so if you want to know what happens after the free review — design services, equipment, training — that's where the paid scope would be defined. The review itself is described as free; nothing on the page indicates the downstream services are.

When this review is worth doing — and when it isn't

Do it if:

  • You already have a floor plan from a dealer or architect and haven't started construction.
  • You're comparing plans and want a second opinion on room count, circulation, and square footage.
  • Your plan is noticeably above ~330 SF per treatment room and you want to know what that's costing you.

Skip it if:

  • You're at the very start and have no plan yet — there's nothing to review.
  • You've already broken ground; the layout decisions the review targets are largely locked in.
  • You want an independent, conflict-free assessment. Design Ergonomics sells design, equipment, and training services, so the review is a front door to those services. That doesn't make the findings wrong, but it does mean you should weigh the recommendations as coming from a vendor.

The practical move: get the free review, ask specifically which of your rooms are bottlenecked and how many square feet they'd cut, then compare those answers against your own contractor's cost-per-square-foot numbers before deciding whether to engage further.

What Do Clients Say About Working With Design Ergonomics?

Design Ergonomics publishes a client testimonial from Dr. David Willey of Lakeside Dental Arts, who says working with the firm allowed his team to "build our dream practice." In his account, the company's expertise across design, equipment, and efficiency training helped create an environment that is both more productive and less stressful. That is the clearest first-hand client statement available from the company's own materials — and it points to the three things clients tend to evaluate: the design process, the equipment decisions, and the workflow training that follows.

The Featured Client Story: Dr. David Willey, Lakeside Dental Arts

The testimonial is presented as a video in which Dr. Willey discusses his experience optimizing his practice with Design Ergonomics. The stated outcome has two parts:

  • Productivity — a practice built to produce more without adding space or hours.
  • A stress-free environment — the claim is that efficiency gains reduce day-to-day friction rather than adding pressure.

If you want the full account, the company links to a written version of Dr. Willey's story alongside the video, so you can read the details rather than rely on the short quote.

What the Client Experience Is Built On

The testimonial references three service areas working together, which is also how the company describes its overall offer:

Area What the client credits it with
Design A floor plan built around dental workflows, not just building codes
Equipment Equipment selection matched to how the practice actually operates
Efficiency training Training that turns the layout into day-to-day productivity

The underlying argument in the client story is that these three are not separable — a good plan with poorly matched equipment, or good equipment without training, won't deliver the same result.

The Numbers Behind the "More Productive" Claim

The client's productivity comment lines up with figures the company publishes for its typical offices. These are company-stated estimates, not independently verified results, and they rest on a specific scenario: a 10-operatory practice with two general practitioners producing $560/hour (2024 ADA data) for 32 hours a week.

  • A typical 10-op Design Ergonomics office: $28,672 to $43,008 per treatment room per month.
  • An average 10-op dental office: about $14,336 per treatment room per month.
  • The company states doctors in its offices "consistently produce two to three times" the average.

Two related space and cost figures are also given:

  • Space: a 10-op Design Ergonomics office can be built in about 3,300 SF, versus about 4,500 SF for an average 10-op office — roughly 1 treatment room per 330 SF versus 1 per 450 SF.
  • Construction cost: about $825K for the 3,300 SF version versus about $1.125M for the 4,500 SF version, based on a $250/SF tenant improvement estimate.

Treat these as the company's own projections and use them as a starting point for your own pro forma, not as a guarantee.

Other Practices Cited

Beyond the Willey testimonial, the company lists offices it has designed across North America, including Glacier Dental in Oshkosh, Wisconsin, and Elevated Family Dentistry in West Highland, Utah. These are project references rather than detailed client interviews, so they are most useful for seeing the range of practice types and locations — not for judging satisfaction.

How to Weigh Client Feedback Before You Commit

A single featured testimonial tells you what is possible, not what is typical. To get a fuller picture:

  1. Ask for references in your situation. Request contacts at practices similar to yours in size, specialty, and region — not just the flagship case studies.
  2. Ask reference clients about the process, not just the result. How were change orders handled? How involved were they in equipment decisions? Did the training stick after opening?
  3. Test the productivity claim against your own numbers. Take your current production per operatory and compare it with the $28,672–$43,008 range to see how much headroom you would actually need to justify the investment.
  4. Use the free floor plan review as a low-risk first step. If you already have a plan from an equipment dealer or local architect, the company will review it and flag production bottlenecks, wasted space, and patient-experience problems. This lets you evaluate their thinking before signing on for a full project.

The honest summary: the published client feedback is positive and specific about outcomes, but it comes from the company's own marketing. The free review and direct reference calls are how you turn that into evidence you can act on.

Website Overview

An established domain and managed infrastructure suggest continuity of operations and may support dependable delivery, although neither guarantees service quality. Page metadata, canonical configuration and social previews work together to provide more consistent search and sharing presentation.

Domain and Registration

Registered in 1997, this domain has about 29 years of history. That suggests continuity, although ownership and purpose may have changed. Transfer-protection status is present, helping reduce the risk of unauthorized domain transfers. The registrar is GoDaddy.com, LLC, a widely used domain service provider. The domain uses the common .com extension, which is not an independent safety signal.

DNS and Email

Nameservers are provided by GoDaddy, indicating managed DNS hosting. MX records point to the Microsoft 365 email service. No CNAME was found; the observed records resolve directly to addresses. SPF and DMARC are configured. DKIM status is unknown. TXT records include verification markers for Google, Apple, Microsoft. Such markers may also remain after a service stops being used.

TLS and Certificates

The public key uses EC with 256 bits. The server supplied a complete certificate chain. No organization name is present in the certificate; the available fields are consistent with domain validation. The certificate was issued within the Google Trust Services cloud or CDN ecosystem. The certificate's total validity is about 90 days, consistent with a short renewal cycle.

HTTP and Browser Security

The response lacks these common security headers: X-Content-Type-Options, Permissions-Policy, clickjacking protection. No X-Powered-By header was found, reducing one common source of backend fingerprinting information. The cf-ray response header indicates a CDN or caching proxy in the delivery path. No obvious internal addresses or debug information were found in the headers. The Server header identifies cloudflare without an exact version.

Technology Stack Analysis

The public page identifies HubSpot, Google Tag Manager, Google Analytics, Cloudflare without precise versions, leaving fewer clues for version-specific scanning.

Search and Social Sharing

The Generator tag identifies HubSpot, making the publishing system easier to fingerprint. Open Graph is partially configured; og:type is missing. Twitter Card metadata is configured. JSON-LD includes Organization data, helping describe the organization as an entity. The title has 57 characters, within a common display range.

Hosting and Email

DNSGoDaddy
HostingCloudflare
EmailMicrosoft 365
Approximate IP geolocation (inferred; a CDN or proxy may differ from the origin server) United States flagUnited States Inferred 199.60.103.105

Registration details

RDAP / WHOIS

RegistrarGoDaddy.com, LLC
Registered1997-08-19
Expires2027-04-20
Domain statusclient delete prohibited、client renew prohibited、client transfer prohibited、client update prohibited
Nameserversns45.domaincontrol.com、ns46.domaincontrol.com
DNSSECunsigned

DNS records

DNS

TypeNameValueTTLPriority
Adesergo.com199.60.103.105600—
Adesergo.com199.60.103.5600—
MXdesergo.comdesergo-com.mail.protection.outlook.com36000
NSdesergo.comns45.domaincontrol.com3600—
NSdesergo.comns46.domaincontrol.com3600—
TXTdesergo.comMS=ms21897106600—
TXTdesergo.comapple-domain-verification=I3ahD3VuExNSEACRf_i1KkMJ4uPzninn3hGSbRLYLjY600—
TXTdesergo.comapple-domain-verification=uoHJfaoNFWtRngWn600—
TXTdesergo.comgoogle-site-verification=CcivZ4Eo2nbvl65CECR_f8aGTZ7Aqc7JfwmP1qUaZHI600—
TXTdesergo.comgoogle-site-verification=D0fXTxbW-AhCST0TS7OACLT5sssAZUXhzds68Lin1Yg600—
TXTdesergo.comgoogle-site-verification=hQq4vdVU_K4AY4C_-UpCOdJB9NGrc11K56Z8pa6WV8I600—
TXTdesergo.comgoogle-site-verification=jEeBN1gO7z9gwkGqCAIJAw7XdZ6nvaKlIZ4BCJodG-g600—
TXTdesergo.comnordpass-domain-verification=d0028978997c415e960e40eae2b1aece600—
TXTdesergo.comv=spf1 include:spf.protection.outlook.com include:5729404.spf04.hubspotemail.net -all600—
TXTdesergo.comv=verifydomain MS=3092802600—
TXTdesergo.comv=verifydomain MS=4428790600—
TXTdesergo.comzoho-verification=zb25769683.zmverify.zoho.com600—
DMARC_dmarc.desergo.comv=DMARC1; p=quarantine; rua=mailto:[email protected]; ruf=mailto:[email protected];600—

TLS and certificates

TLS / SSL

AssessmentNormal configuration
Supported protocolsTLSv1.2、TLSv1.3
Negotiated protocolTLSv1.3
Certificate subjectbaff51d0.sni.cloudflaressl.com
IssuerGoogle Trust Services
Valid until2026-12-23T03:48 · Remaining when checked: 86 days
Verification detailsCertificate trust: Passed · Hostname match: Passed

HTTP response headers

HTTP

HeaderValue
content-typetext/html; charset=UTF-8
cache-controls-maxage=36000, max-age=5
servercloudflare
strict-transport-securitymax-age=31536000
content-security-policyupgrade-insecure-requests
referrer-policyno-referrer-when-downgrade
set-cookieRedacted

Identified technologies

HubSpotGoogle Tag ManagerGoogle AnalyticsCloudflare

Pages, Search and Sharing

Meta descriptionWe Design, Equip and Train the nation's most productive dental offices. Helping dentists build successful practices for over three decades.
Canonical URLhttps://desergo.com
LanguageEnglish (default)
Twitter Cardsummary_large_image
All bots 0 allowed · 5 disallowed
  • Disallow/_hcms/preview/
  • Disallow/hs/manage-preferences/
  • Disallow/hs/preferences-center/
  • Disallow/*?*hs_preview=*
  • Disallow/*?*hsCacheBuster=*

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