e-flux.com

Blog publishing is the process of writing, formatting, and making posts publicly available on the web. You can do it through a hosted platform that manages the technical side for you, or through self-hosted open-source software such as WordPress, which you install and run on your own hosting. The right choice depends on how much control you want over domain, design, and data versus how much setup and maintenance you are willing to handle.

What "publishing" actually involves

Publishing is more than hitting a button. A complete publish cycle includes:

• Drafting the content in an editor.
• Formatting it with headings, links, images, and categories or tags.
• Assigning a title, slug (URL), and author.
• Choosing visibility — public, private, or password-protected.
• Setting a date — publish now or schedule for later.
• Making it live so the post is reachable at its URL.

Once live, the post usually appears on the blog index, in archives, in category pages, and in the site's feed. That distribution is part of publishing too, not an afterthought.

Hosted platform vs. self-hosted software

These are the two broad approaches, and they differ on the same set of dimensions:

WordPress.org describes its software as open source that you can use to "easily create a beautiful website, blog, or app." That description points to the self-hosted model: the software is free and open, but you supply the hosting environment. The trade-off is control versus convenience — pick hosted if you want to publish today with minimal setup, and self-hosted if you want ownership of domain, design, and data and are willing to maintain it.

Core steps to publish a first post

The exact menus differ by platform, but the sequence is consistent:

1. Get a place to publish. On a hosted platform, create an account. For self-hosted software, obtain hosting and a domain, then install the software.
2. Choose a theme. This controls layout and typography. Pick something readable and mobile-friendly before writing much.
3. Create the post. Open the editor, add a title, and write the body. Use headings to structure sections and links to cite sources.
4. Add media and metadata. Insert images with alt text, then set categories and tags so the post is findable.
5. Set the slug and visibility. The slug becomes part of the URL; keep it short and descriptive. Decide whether the post is public, private, or scheduled.
6. Preview. Check how it looks on desktop and mobile before going live.
7. Publish. Confirm, then open the live URL to verify it loads and renders correctly.

Verification: after publishing, load the post URL in a private browser window. If it appears there, it is genuinely public and not just visible to you while logged in.

Key choices that shape the result

• Domain: a custom domain looks more permanent and is portable if you later change platforms. A provider subdomain is faster to start.
• Hosting: affects speed, uptime, and how much traffic you can handle. Match it to expected audience size.
• Theme: determines readability and branding. Test it with a real post, not placeholder text.
• Scheduling: lets you write ahead and publish at a set time, useful for consistent cadence.
• Permalinks: the URL structure for posts. Set it early, because changing it later can break existing links.

Common issues that block publishing

• Post stays in draft. The most common cause is not completing the publish action, or a scheduled time that has not arrived yet.
• Page not found after publishing. Usually a permalink setting that needs refreshing, or a caching layer serving an old version.
• Images missing or broken. Often an upload or file-path problem; re-upload and reinsert.
• Changes not visible. Caching — clear the site cache and your browser cache, then reload.
• Cannot reach the editor. Usually a login or permission issue; confirm you are signed in with an account that can publish.

If a post will not go live, check these in order: draft status, scheduled date, permalink settings, cache, and account permissions. One of them is almost always the blocker.

The subscription page is at e-flux.com/subscribe. Enter your email address, confirm that you have read e-flux's privacy policy and agree to receive announcements at that address, then submit the form. e-flux then sends a confirmation email, and your subscription is only active once you confirm from your inbox.

What the subscribe page asks for

The form is short. Based on the page content, it collects:

• Your email address
• Your agreement to e-flux's privacy policy and to receiving announcements at that address

The consent statement is explicit: by submitting, you agree that e-flux may send you announcements and that your data will be processed for that purpose in accordance with the privacy policy. The privacy policy is linked from the form and also appears in the site footer, so you can read it before submitting.

Step by step

1. Go to https://www.e-flux.com/subscribe.
2. Enter the email address you want announcements sent to.
3. Read the privacy policy and tick the consent checkbox.
4. Submit the form.
5. Check your inbox for the confirmation message. The page states: "Thank you for your interest in e-flux. Check your inbox to confirm your subscription."
6. Open that email and confirm. Until you do, the subscription is not completed.

What you receive after confirming

e-flux announcements are described as a source for exhibitions, open calls, and institutional programs from across the international art world. The subscription covers several announcement streams, which you can also browse on the site:

The page also mentions weekly invitations to screenings, talks, and public programs presented by e-flux in New York and elsewhere.

Common snags

• No confirmation email. The subscription is double opt-in, so nothing happens until you confirm. Check spam or promotions folders, and make sure the address you typed is correct.
• Consent checkbox not ticked. The form requires agreement to the privacy policy; without it, the submission will not go through.
• Expecting a single newsletter. The announcements are organized into the streams above, so what you receive depends on which areas e-flux is announcing in at a given time.

Related pages

The subscribe link appears in the site footer alongside About, Directory, Maps, Events, Bar Laika, the e-flux App, and Contact. If you want to browse before subscribing, the Announcements, Agenda, Criticism, Architecture, Film, and Education sections are all reachable from the main navigation.

Subscribing to e-flux announcements gives you a weekly email digest of exhibitions, open calls, and institutional programs from the international art world, plus invitations to screenings, talks, and public programs e-flux presents in New York and elsewhere. It is a free-to-sign-up editorial newsletter rather than a membership: you enter an email address, confirm your subscription from your inbox, and then receive announcements. The main condition is that you agree to e-flux's privacy policy so your address can be used to send you these announcements.

What the announcements cover

The subscription is organized into several streams, so the content you receive depends on which ones e-flux is sending to your address:

• Announcements — exhibitions, open calls, and institutional programs from across the international art world.
• Agenda — news from galleries, art spaces, and publications.
• Criticism — reviews of exhibitions and books.
• Architecture — a global overview of exhibitions, publications, and conversations shaping architecture and design.
• Film — artists' cinema, screenings, and critical perspectives on moving image culture.
• Education — art education opportunities, including calls for applications, academic positions, and conferences.
• Events — weekly invitations to screenings, talks, and public programs presented by e-flux in New York and elsewhere.

In practice, a single digest mixes these: the sample listings on the subscription page show dated announcements tied to venues and projects such as LABoral Art and Industrial Creation Centre, Swedenborg House, MAXXI L'Aquila, Zeitz Museum of Contemporary Art Africa, the Igor Zabel Association, and Pirelli HangarBicocca, alongside Agenda items from galleries and collectives.

How to subscribe

1. Go to the e-flux subscribe page.
2. Enter your email address in the sign-up field.
3. Read and accept the privacy policy statement, which confirms e-flux may send announcements to that address and that your data will be processed for this purpose.
4. Submit the form.
5. Check your inbox for a confirmation email and confirm the subscription — the page states that a confirmation message is sent after you submit.

The expected result is a confirmed subscription and a recurring flow of announcements; the page describes these as weekly invitations and announcements.

What to expect once you are subscribed

• A recurring digest, not a one-off. Announcements arrive on an ongoing basis, with the page describing weekly invitations to screenings, talks, and public programs.
• Institutional rather than personal recommendations. The content is drawn from exhibitions, open calls, and programs submitted by art institutions worldwide, so it functions as a discovery feed for what is happening across the field.
• Multiple subject areas in one place. Because Agenda, Criticism, Architecture, Film, and Education are all part of the same announcement system, you may see calls for applications and academic positions next to exhibition reviews and film screenings.
• A New York events thread. Events specifically cover programs e-flux presents in New York and elsewhere, which is useful if you are local to or visiting that city.

Common sticking points

• Confirmation is required. If you submit the form but do not confirm from your inbox, the subscription will not be active.
• The privacy-policy checkbox is mandatory. The form ties submission to agreeing that e-flux may email you and process your data for that purpose.
• Volume can be high. Since announcements span exhibitions, open calls, architecture, film, and education, expect a steady stream rather than occasional mail; the confirmation step is the point at which you can decide whether the mix suits you.

If your goal is to track exhibitions, open calls, and institutional programs internationally, or to hear about e-flux's own screenings and talks, the announcement subscription is the direct route. If you only want criticism or only want architecture and design news, check which streams the sign-up offers before confirming, so the digest matches your interests.

e-flux runs several distinct editorial channels, and the difference between them comes down to subject matter and format rather than access level. Announcements carries exhibition, open call, and institutional program notices from across the international art world; Agenda aggregates news from galleries, art spaces, and publications; Criticism publishes reviews of exhibitions and books; Architecture, Film, and Education each narrow the focus to one field — architecture and design, artists' cinema and moving image culture, and art education opportunities respectively. All of these are delivered through the same subscription, so choosing between them is a question of which streams you want in your inbox, not which one you can get.

The six channels at a glance

How to tell which one you're looking at

Every item is labeled with its channel, and the announcement listings on the site show this pattern directly — for example, entries appear as "e-flux Announcement" followed by the institution and project, such as an announcement from a museum or art center, or an "Agenda" item from a gallery or collective. So when you see a listing, the label before the institution name tells you which stream it belongs to.

The practical distinction:

• Announcements is the broadest and most institution-facing stream — it's where museums, biennials, and art organizations post what they're showing or calling for.
• Agenda is closer to the commercial and editorial side of the art world: galleries, art spaces, and publications.
• Criticism is the only one of the six built around review writing rather than notices.
• Architecture, Film, and Education are discipline-specific filters — the same kind of notice (exhibition, screening, call, conference) but scoped to one field.

What this means if you're deciding what to subscribe to

The subscription page presents these as separate announcement categories you can opt into: Announcements, Agenda & Criticism, Architecture, Film, and Education. If your interest is the general international exhibition and open-call circuit, Announcements plus Agenda & Criticism covers the widest ground. If you work in or follow one specific field, the Architecture, Film, or Education stream gives you that field's exhibitions, publications, screenings, calls, academic positions, and conferences without the rest.

One thing worth knowing: e-flux also runs a separate Events stream for screenings, talks, and public programs it presents itself in New York and elsewhere — that's distinct from the six editorial channels above, which cover the wider art world rather than e-flux's own programming.

Common points of confusion

"Is Announcements the same as the newsletter?" No — Announcements is one channel within the subscription, not the whole thing. The subscription bundles several channels, and you choose which to receive.

"Do Architecture, Film, and Education only cover e-flux's own projects?" No. They're global overviews of what's happening in each field, not a record of e-flux's own activity.

"Where do reviews live?" Under Criticism, which is grouped with Agenda in the subscription options.

To start receiving any of these, you sign up on the subscription page, enter your email, agree to the privacy policy, and confirm via the link sent to your inbox.

e-flux is more than a publishing platform and archive. Its own description names four roles — publishing platform and archive, artist project, curatorial platform, and enterprise — and the site's navigation shows the concrete forms those roles take: Projects, Journal, Books, Podcasts, Shop, Events, Bar Laika, the e-flux App, and a Directory, alongside the announcement and criticism channels. If you only know e-flux from its email announcements, these are the other entry points worth knowing.

The publishing side beyond announcements

The announcements are the most visible layer, but the site separates several editorial strands:

• Announcements — exhibitions, open calls, and institutional programs from across the international art world.
• Agenda — news from galleries, art spaces, and publications.
• Criticism — reviews of exhibitions and books.
• Architecture — a global overview of exhibitions, publications, and conversations shaping architecture and design.
• Film — artists' cinema, screenings, and critical perspectives on moving image culture.
• Education — art education opportunities, including calls for applications, academic positions, and conferences.

The navigation also lists Notes, Journal, Books, and Index, which sit alongside these channels rather than inside them. If your interest is reading rather than receiving, these are the sections to browse directly instead of waiting for a weekly email.

Projects, the App, and the Directory

Projects is the section that corresponds to e-flux's self-description as an artist project and curatorial platform — it is where commissioned or curated work lives, as distinct from the announcement stream.

e-flux App appears in the main navigation and in the footer, so it is a first-class entry point rather than an afterthought. The site does not describe its feature set in the material available here, so treat it as an additional way to reach e-flux content rather than assuming it mirrors the website.

Directory and Maps are listed as separate items. A directory implies an index of people or organizations; maps implies geographic browsing. Both are useful when you want to find participants rather than read editorial content.

Events, Bar Laika, and public programs

e-flux presents screenings, talks, and public programs in New York and elsewhere, and the subscribe page describes weekly invitations to those events. Two physical or venue-based entries appear in the navigation:

• Events — the listing of public programs.
• Bar Laika — listed as its own destination, alongside Events and the App.

The organization's address is given as 172 Classon Avenue, Brooklyn, NY 11205 USA, which is the anchor for the New York–based programming.

Podcasts, Shop, and other resources

Podcasts and Shop round out the list. Podcasts extends the publishing mission into audio; Shop is a commercial channel, consistent with e-flux describing itself as an enterprise as well as a platform.

A practical way to decide where to start:

How this connects to subscribing

Subscribing is the way to receive announcements and event invitations by email; the subscribe page asks you to confirm your address and states that you will receive weekly invitations to screenings, talks, and public programs. A subscription is therefore an entry point to the announcement and events layer — it does not replace browsing Projects, Journal, Books, Podcasts, or the Directory, which remain accessible as site sections. The site lists a Subscribe link in its navigation and footer, and the subscribe page references e-flux's privacy policy as the basis for processing your email address.