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garymarcus.substack.com

"Marcus has become one of our few indispensable public intellectuals. The more people read him, the better our actions in shaping Al will be." - Kim Stanley Robinson, author of Ministry for the Future. Click to read Marcus on AI, by Gary Marcus, a Substack publication with hundreds of thousands of subscribers.

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English
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2010
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What is Marcus on AI?

Marcus on AI is Gary Marcus's Substack publication about artificial intelligence, where he writes for a general but intellectually engaged audience rather than only for AI researchers. The page describes it as having over 120,000 subscribers, and its featured blurb is a recommendation from novelist Kim Stanley Robinson calling Marcus "one of our few indispensable public intellectuals." That framing tells you what kind of publication it is: argument-driven commentary and analysis about how AI is developing and how it should be governed, not a technical tutorial or a product news feed.

What you'll find there

  • Essays and commentary on AI capabilities, limits and risks, written in Marcus's own voice.
  • A critical perspective: Marcus is known as a prominent skeptic of claims that current deep learning systems are on a straightforward path to general intelligence, so expect pushback on hype rather than cheerleading.
  • Discussion aimed at readers who want to follow the public debate — technologists, policymakers, journalists, students and curious non-specialists.
  • A subscription model: the page shows a Subscribe option, with Substack's terms and privacy notice attached. Some posts may be free and others may sit behind a paid tier; check the publication itself for what a given subscription includes.

How it compares with other reading options

If you want… A better fit
Fast-breaking AI industry news General tech news outlets
Peer-reviewed technical results Academic paper archives and conferences
Critical, essay-style argument about AI's direction and governance Marcus on AI
Hands-on tutorials and code Developer documentation and courses

A practical next step

Read two or three recent posts before subscribing, and pick ones that touch on a topic you already know something about. That lets you judge whether you find the reasoning persuasive or merely agreeable — the useful test for any opinion-led publication. If you want a second, more research-oriented perspective to weigh against it, arXiv hosts the primary literature Marcus often engages with, and Substack explains how subscriptions and notifications work across publications on the platform.

What topics does Gary Marcus cover in his Substack newsletter?

Gary Marcus uses Marcus on AI to write about artificial intelligence as both a technical and a public-policy subject. The newsletter's core beat is the gap between what AI systems appear to do and what they actually understand: large language models, reasoning and common sense, hallucination, reliability, and the limits of scaling. He also covers AI safety and governance, the concentration of power among a few large labs, and how AI intersects with regulation, media, and democracy. Expect commentary on industry news and research claims, often with a critical read of hype from companies and academic labs alike.

Who it suits

  • Readers who want a skeptical, argument-driven counterweight to optimistic AI marketing.
  • Researchers, journalists, policymakers, and product leaders who need to anticipate failure modes, not just capabilities.
  • General readers willing to follow technical arguments explained in accessible prose.

How to use it

Treat it as an opinion and analysis source rather than a neutral news digest. Marcus writes from a clear point of view, so the practical move is to read a post alongside the primary paper or announcement it discusses and ask which specific claims are demonstrated versus asserted. That habit is useful whether you are evaluating a vendor's model, drafting internal AI policy, or preparing for a regulatory discussion.

For broader context, compare his arguments with reporting from MIT Technology Review or the technical posts at arXiv, and with policy-focused coverage from Brookings. Subscribing directly at Marcus on AI is the way to get new posts; the page indicates a free subscription option alongside paid tiers, so check the current signup page for what each level includes.

Who is Gary Marcus and why is he considered an indispensable public intellectual on AI?

Gary Marcus is an American cognitive scientist and author who writes the Marcus on AI newsletter on Substack, where he comments on artificial intelligence, its limits, and its governance. The "indispensable public intellectual" label comes from a blurb by science-fiction author Kim Stanley Robinson, quoted on the newsletter's own page, praising Marcus for shaping how readers think about AI. The description is a recommendation rather than a neutral verdict: Robinson is a fellow writer with a public interest in AI's social impact, so his endorsement reflects a like-minded audience rather than an independent assessment.

What Marcus is known for

  • A skeptical voice on deep learning. Marcus has long argued that current neural networks, however impressive, are not on their own a path to general intelligence, and that claims of imminent human-level AI are overstated.
  • Bridging research and public debate. As a cognitive scientist, he connects findings about human reasoning and language to what AI systems can and cannot do, which is why his writing reaches readers outside academic circles.
  • Policy and safety commentary. His newsletter frequently addresses regulation, corporate incentives, and risks such as misinformation—topics that attract people who want critical analysis rather than product hype.

Who gets value from reading him

Readers who already follow AI but want a counterweight to optimistic industry messaging are the core audience. That includes journalists, policymakers, engineers, and students trying to separate capability demonstrations from genuine understanding. If you want technical tutorials or hands-on model reviews, his writing is a poor fit; it is opinion and analysis, not instruction.

To judge the "indispensable" claim for yourself, read a few recent posts and check whether his predictions and criticisms hold up against evidence you trust. For a contrasting, more capability-focused perspective, compare with Simon Willison's Weblog or the industry-facing coverage at MIT Technology Review.

How can I subscribe to Marcus on AI and what is included in a subscription?

Subscribing to Marcus on AI is done directly through its Substack page: enter your email address in the subscribe field and confirm, which creates a free Substack account tied to that address. The publication is written by Gary Marcus, and the page notes an audience of over 120,000 subscribers. Subscribing means you agree to Substack's terms and privacy terms, and the site needs JavaScript enabled to function properly.

What a subscription typically includes

Substack publications generally work on a tiered model, so the practical answer depends on whether you choose free or paid:

  • Free tier: new posts delivered by email, plus access to the public archive and comment threads where the writer enables them.
  • Paid tier: usually the full archive, subscriber-only posts, and sometimes comments or community features. Pricing and what is gated vary by publication and are shown at the point of signup.

The page evidence here confirms only the subscribe mechanism and subscriber count, so treat the tier details above as how Substack publications normally work rather than as confirmed specifics for this one.

How to decide

If you mainly want Marcus's commentary on AI policy, research claims and industry hype, start with the free tier and see how often you actually read the emails. Upgrade only if you find yourself hitting paywalled posts regularly. If you want a broader set of independent AI writers to compare against, Marcus on AI sits alongside outlets such as AI Supremacy and Don't Worry About the Vase, which cover overlapping debates from different angles.

A useful next step: subscribe free, read for two or three weeks, then check whether the paid archive is something you'd revisit before committing.

What are Gary Marcus's views on the risks and future of artificial intelligence?

Gary Marcus treats today's large language models as impressive pattern-completion engines rather than a path to general intelligence, and he argues that the field's biggest dangers come from overconfidence in that technology. His recurring themes: deep learning is brittle outside its training distribution, scaling alone will not produce reasoning or common sense, and hybrid systems that combine neural networks with explicit symbolic structure are the more promising route. He also warns about near-term harms—misinformation, bias, unchecked deployment in high-stakes settings—alongside longer-term concerns about control and concentration of power, and he is a prominent advocate for regulation, transparency and independent evaluation rather than voluntary corporate pledges.

What that means in practice

  • If you are a policymaker or analyst: treat his work as a source of arguments for testing, auditing and liability rules, not as a technical blueprint.
  • If you are an engineer: the useful takeaway is skepticism toward "just add more data and compute" roadmaps, and interest in architectures that separate reasoning from retrieval and generation.
  • If you are a general reader: his writing is deliberately accessible and often polemical, which makes it good for orientation and weak for settled consensus.

Reading him well

He is a participant in the debate, not a neutral summarizer, and he frequently criticizes specific labs and researchers by name. Read a few pieces across time to see which claims he has revised. For balance, pair him with outlets that take a more bullish view of scaling, such as Google DeepMind research posts or OpenAI announcements, and with critical tech journalism from MIT Technology Review.

A concrete test of his central claim: pick a task requiring multi-step arithmetic or planning under unusual constraints, try it on a current model, and note where fluent output hides a wrong answer. That gap is the phenomenon his arguments are built around.

How does Marcus on AI differ from other AI newsletters or publications?

Marcus on AI is a single-author Substack by Gary Marcus, not a multi-writer news desk or a vendor blog. Its distinguishing trait is the combination of a named, opinionated author and a subscriber-scale audience: the page notes over 120,000 subscribers, which puts it in the same reach bracket as established tech commentary newsletters while keeping one consistent editorial voice.

That matters for how you read it. A publication like MIT Technology Review covers AI through staff reporters and editors, so you get breadth, reported sourcing and institutional separation between the writer and the subject. Marcus on AI is closer to an argued column: you go there for a point of view, not for a survey of everything that happened this week.

Where the difference shows up

  • Voice: one author's judgment, sustained across posts, rather than rotating bylines.
  • Stance: critical commentary on AI capability claims and safety narratives is the apparent through-line, judging by the positioning and the quoted endorsement from novelist Kim Stanley Robinson.
  • Format: newsletter-style posts delivered by subscription, with a free/paid Substack structure rather than a metered news site.
  • Access: subscribing is the main mechanism; the page itself signals a subscribe flow rather than an editorial masthead.

For comparison, a reader weighing options might line up:

Source type Best for Trade-off
Single-author Substack (this one) A consistent critical perspective, argued at length Depends on one person's attention and interests
Staff newsroom (e.g. MIT Technology Review) Reported coverage, multiple beats Less unified viewpoint
Academic or policy outlets Peer-reviewed or institutional analysis Slower, denser, less timely
Company blogs Product specifics and roadmaps Promotional framing

A practical way to decide

If you already follow AI news elsewhere and want one strong interpretive voice to test your own assumptions against, this fits. If you need verified reporting, named sources or coverage outside one commentator's interests, pair it with a newsroom source rather than replacing one with the other. A useful test: read three recent posts and ask whether you are getting new arguments or just restatements of a prior position — that tells you whether the subscription earns its place in your reading list.

For a fuller picture of the author's own output, his book-length work and public talks are the natural next step beyond the newsletter.

Related questions

More questions →
What Kind of Content Does Marcus on AI Publish?

Marcus on AI is Gary Marcus's Substack publication, where he writes about artificial intelligence — its development, its limits, and how it should be governed. The publication describes itself as having over 120,000 subscribers, and its stated audience includes people who want to shape how AI develops. If you are trying to decide whether to subscribe, the useful question is not "is this about AI?" but "what kind of AI writing is this, and does that match what I need?"

What the publication covers

Based on the publication's own description and framing, the content centers on:

  • AI development — where the technology is heading and what it can and cannot do.
  • AI governance and policy — how societies should steer AI, which the description ties directly to "our actions in shaping AI."
  • Commentary and argument — the publication is presented as the work of a public intellectual, not a neutral news feed.

The description quotes author Kim Stanley Robinson calling Marcus "one of our few indispensable public intellectuals" and arguing that "the more people read him, the better our actions in shaping AI will be." That framing tells you the intended value: opinion and analysis meant to influence how readers think and act, rather than breaking news or technical tutorials.

What form the content takes

The publication is a Substack newsletter, which means:

  • Posts are delivered as written articles, typically by email and on the web.
  • Reading requires JavaScript to be enabled on the site.
  • Subscribing is the mechanism for following it; the page shows a Subscribe option and notes that subscribing means agreeing to Substack's Terms of Use and its Information Collection Notice and Privacy Policy.

The available page information does not specify a publishing frequency, so treat any expectation of a fixed schedule as unconfirmed.

Who it is for

This publication fits you if:

  • You want argument-driven analysis of AI rather than product reviews or how-to guides.
  • You care about AI policy and governance, not just capabilities.
  • You want a single, identifiable authorial voice rather than a multi-writer newsroom.

It is a weaker fit if you are looking for neutral reporting, technical implementation details, or a source that presents multiple opposing viewpoints in each piece.

Practical notes before subscribing

  • Cost: The page shows a Subscribe option but does not state pricing in the available information. Do not assume it is free; check the subscription page for current terms.
  • Access: The site requires JavaScript, so if you browse with scripts blocked, you may not see content correctly.
  • Commitment: Subscribing involves agreeing to Substack's terms and privacy practices, so review those if data handling matters to you.

If your goal is to follow one prominent commentator's take on where AI is going and how it should be governed, this publication is built for exactly that. If you need balanced reporting or hands-on technical material, look elsewhere.

Who Is Gary Marcus and Why Does Marcus on AI Matter?

Gary Marcus is the author behind Marcus on AI, a Substack publication with over 120,000 subscribers that covers artificial intelligence from a public-intellectual and critical perspective. It matters if you want AI commentary from someone positioned as an independent, skeptical voice rather than a company insider or pure hype outlet. The site's own description frames Marcus as "one of our few indispensable public intellectuals," a quote attributed to science-fiction author Kim Stanley Robinson, who adds that "the more people read him, the better our actions in shaping AI will be."

What Marcus on AI is

Marcus on AI is a Substack newsletter written by Gary Marcus. Substack is a subscription publishing platform where individual writers run their own publications and readers subscribe to receive posts. The publication's stated audience is large: the site reports over 120,000 subscribers.

The name and framing place it in the category of AI commentary and analysis aimed at a general but interested readership, not a purely technical or academic venue.

Who Gary Marcus is, based on the site

The page evidence supports a limited but clear picture:

  • He is the author of Marcus on AI.
  • He is described on the publication as a "public intellectual."
  • His writing is presented as influential in shaping how people think about and act on AI, per the Robinson quote.

The site does not, in the material available here, list his academic appointments, books, or company roles. If you need those specifics, treat them as unverified by this page and check his own bio or other primary sources.

Why it matters

Three signals from the page support its relevance:

  1. Scale. Over 120,000 subscribers indicates a substantial readership, which is a reasonable proxy for influence in public AI discussion.
  2. Third-party endorsement. The featured quote comes from Kim Stanley Robinson, a well-known author, rather than from self-promotion alone. That gives the "indispensable public intellectual" framing an external source.
  3. Positioning. The publication presents itself as a place for shaping "our actions in shaping AI," which signals opinion and analysis with a normative bent, not neutral news aggregation.

Who should consider subscribing

  • You want critical, opinionated AI commentary from a single named author.
  • You value a public-intellectual framing over vendor or corporate messaging.
  • You are deciding whether the publication is credible enough to follow; the subscriber count and the Robinson endorsement are the main credibility signals available on the page itself.

If you need peer-reviewed research, product documentation, or breaking news, this is not that kind of source.

Practical notes

  • Subscribing happens through Substack's standard flow. The page shows a Subscribe option and states that by subscribing you agree to Substack's Terms of Use and acknowledge its Information Collection Notice and Privacy Policy.
  • The page notes the site requires JavaScript to run correctly; if content or the subscribe flow does not load, enable JavaScript or unblock scripts.
  • The available material mentions "subscribe" but does not specify pricing tiers or whether any content is free versus paid. Do not assume it is free; check the subscribe page for current terms.
Is Marcus on AI free, and what should I check before subscribing?

Marcus on AI is a Substack publication by Gary Marcus with over 120,000 subscribers, and the site's own page shows a Subscribe button plus a note that subscribing means agreeing to Substack's Terms of Use and its Information Collection Notice and Privacy Policy. The page does not state a price, a free/paid split, or a cancellation process, so treat "free" as unconfirmed until you see the plan options Substack shows you at signup.

What the page actually tells you

What you see What it means What it does not tell you
"Subscribe" button There is a subscription flow Whether any tier costs money
"Over 120,000 subscribers" Large existing readership How many are paid vs. free
Terms of Use + Information Collection Notice + Privacy Policy links Subscribing is a legal agreement with Substack, not just with Marcus What data is collected beyond what those documents say
"This site requires JavaScript to run correctly" The page needs scripts enabled to render fully Nothing about pricing

The pricing signal on the page is limited to the word "subscribe" — there are no listed prices and no payment platform named. That is a gap, not evidence of free access.

How to check the price before you commit

  1. Open garymarcus.substack.com with JavaScript enabled.
  2. Enter an email in the subscribe field and continue.
  3. Substack will show the available plan options for that publication. Read them there — that screen, not the landing page, is the authoritative source for whether a paid tier exists and what it costs.
  4. If a paid tier appears, note the billing period (monthly vs. annual) before confirming.

Expected result: you either see only a free option, or you see a free option plus one or more paid tiers with prices. If you are not ready to decide, close the flow — entering an email is not the same as completing a paid subscription, but it does start a relationship with Substack.

What to verify about terms and cancellation

  • Terms and privacy: The subscribe box links to Substack's Terms of Use, Information Collection Notice, and Privacy Policy. Read the privacy notice if you care about how your email and reading behavior are handled, since Substack — not the individual writer — operates the platform.
  • Cancellation: The landing page does not describe how to cancel or unsubscribe. Substack generally handles subscription management through account settings, but confirm the exact path in your account after subscribing rather than assuming.
  • Refunds: Not mentioned on the page. Do not assume a refund policy exists.

Reading without subscribing

The page does not state which posts are free and which are gated, so the practical test is to open a few recent posts and see whether they render in full. If some are truncated with a subscribe prompt, those are the paid ones. If everything reads in full, the free tier covers the archive you checked — but that can change at any time, since writers control their own paywall settings.

Who should subscribe

  • Subscribe if you want Marcus's AI commentary delivered by email and you have confirmed the plan and price on the signup screen.
  • Hold off if you only need occasional reading — try the public posts first and see whether enough of the archive is open.
  • Check the privacy terms first if you are subscribing with a work address or an address you do not want tied to a platform account.

The one thing to avoid is treating the absence of a price on the landing page as proof that everything is free. The page shows a subscription mechanism and legal terms; the price lives one step further in.

How to Subscribe to Marcus on AI

You can subscribe to Marcus on AI directly on its Substack site, garymarcus.substack.com. The publication is written by Gary Marcus and reports over 120,000 subscribers, so the subscription flow is the standard Substack one: enter your email, confirm, and choose whether to pay for a paid tier if one is offered. The site itself only shows a "Subscribe" entry point and a note that JavaScript is required, so the exact paid-tier pricing is not visible from the page evidence provided here.

Where the subscribe entry point is

On the publication homepage, the main action is a Subscribe button near the publication name and subscriber count. The page also displays a short endorsement quote from Kim Stanley Robinson and the line "By Gary Marcus · Over 120,000 subscribers," which confirms you are on the right publication before you commit.

If you land on an individual post instead of the homepage, the same Subscribe control typically appears at the top and bottom of the article, so you do not need to navigate back to the homepage first.

Step-by-step subscription

  1. Open garymarcus.substack.com in a browser.
  2. Click Subscribe.
  3. Enter your email address in the field Substack presents.
  4. If Substack offers both free and paid options, select the one you want. The page evidence here does not list prices, so check the tier screen itself before confirming.
  5. Submit the form. By doing so, you agree to Substack's Terms of Use and acknowledge its Information Collection Notice and Privacy Policy — this consent text appears directly under the subscribe form.
  6. Check your inbox for a confirmation email from Substack and click the confirmation link to activate the subscription.

Expected result: you receive new posts from Marcus on AI by email, and your subscription appears under your Substack account.

If the page shows a JavaScript warning

The homepage includes the notice: "This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts." If you see this instead of a working subscribe form:

  • Enable JavaScript in your browser settings.
  • Disable script-blocking extensions for garymarcus.substack.com.
  • Reload the page and try the Subscribe button again.

Without JavaScript, the subscribe interaction may not respond even though the page text is visible.

What to check before confirming

Check Why it matters
Correct publication Confirm the URL is garymarcus.substack.com and the byline reads Gary Marcus
Email address Confirmation and all future posts go to this address
Free vs. paid tier The page evidence does not state pricing; verify on the tier screen
Terms and privacy consent Subscribing means accepting Substack's Terms of Use and Information Collection Notice
Confirmation email The subscription is not active until you click the link

Common snags

  • No confirmation email: check spam or promotions folders, and confirm you typed the address correctly.
  • Button does nothing: usually the JavaScript issue described above.
  • Unsure whether you are already subscribed: Substack shows your subscription status when you are signed in, and the button changes to a manage/manage-subscription state.
  • Want to stop emails: Substack subscriptions can be managed or unsubscribed from the footer of any email or from your Substack account settings.
What Is Marcus on AI on Substack?

Marcus on AI is the Substack publication of Gary Marcus, where he writes about artificial intelligence for a readership of over 120,000 subscribers. It is a subscription-based newsletter hosted on Substack: the site presents a Subscribe option, and subscribing means agreeing to Substack's Terms of Use and its Information Collection Notice and Privacy Policy. The publication is described as "Marcus on AI," by Gary Marcus, and it is positioned as a source for readers who want to follow his commentary and analysis on AI.

Who runs it

The author is Gary Marcus, identified on the page as the writer behind the publication. The site's own description frames him as a public intellectual whose writing is meant to inform how people think about and shape AI. That framing comes with an endorsement quoted on the page from Kim Stanley Robinson, author of Ministry for the Future, who says Marcus "has become one of our few indispensable public intellectuals" and that "the more people read him, the better our actions in shaping AI will be."

What it covers

The publication's stated subject is AI. The available page material does not itemize specific topics, article formats, or publishing frequency, so the reliable takeaway is the broad focus: commentary and analysis on artificial intelligence from Gary Marcus's perspective. If you are looking for a particular subtopic, the archive on the Substack itself is the place to check rather than assuming coverage from the landing page.

Who it is for

The subscriber count — over 120,000 — signals a sizable audience, and the quoted endorsement targets readers who want a critical, opinionated voice on AI rather than purely technical documentation. It suits people who want to follow ongoing AI debate and interpretation, not those seeking code, product manuals, or primary research papers.

Practical notes before subscribing

  • Platform: Substack. Reading and subscribing happen through Substack's interface.
  • Subscription: The page offers a Subscribe action. The available material does not state pricing tiers, so check the Substack page itself for what is free versus paid.
  • JavaScript: The site states it requires JavaScript to run correctly, so enable JavaScript or unblock scripts if the page does not load properly.
  • Terms: Subscribing constitutes agreement to Substack's Terms of Use, Information Collection Notice, and Privacy Policy.

If your goal is to sample the writing before committing, open the publication on Substack and read the available posts first; the landing page alone confirms the author, the AI focus, and the audience size, but not the full content mix.

Website Overview

An established domain and managed infrastructure suggest continuity of operations and may support dependable delivery, although neither guarantees service quality.

Domain and Registration

Registered in 2010, this domain has about 16 years of history. That suggests continuity, although ownership and purpose may have changed. Transfer-protection status is present, helping reduce the risk of unauthorized domain transfers. The domain uses the common .com extension, which is not an independent safety signal.

DNS and Email

Nameservers are provided by Cloudflare, indicating managed DNS hosting. MX records point to the Mailgun email service. No CNAME was found; the observed records resolve directly to addresses. SPF and DMARC are configured. DKIM status is unknown. TXT records include verification markers for Google, Meta. Such markers may also remain after a service stops being used.

TLS and Certificates

The public key uses EC with 256 bits. The server supplied a complete certificate chain. No organization name is present in the certificate; the available fields are consistent with domain validation. The certificate was issued within the Google Trust Services cloud or CDN ecosystem. The certificate's total validity is about 90 days, consistent with a short renewal cycle.

HTTP and Browser Security

X-Powered-By exposes backend information: Express. The response lacks these common security headers: X-Content-Type-Options, Referrer-Policy, Permissions-Policy. The cf-ray, x-served-by response header indicates a CDN or caching proxy in the delivery path. No obvious internal addresses or debug information were found in the headers. The Server header identifies cloudflare without an exact version.

Technology Stack Analysis

The public page identifies Sentry, Cloudflare, Fastly, Express without precise versions, leaving fewer clues for version-specific scanning.

Search and Social Sharing

The meta description has 311 characters and may be shortened in search results. Twitter Card metadata is configured. The title has 23 characters, within a common display range. The observed directives allow indexing and link following. No Generator meta tag is publicly exposed.

Hosting and Email

DNSCloudflare
HostingFastly
EmailMailgun
Approximate IP geolocation (inferred; a CDN or proxy may differ from the origin server) Location unknown Inferred 104.18.37.200

Registration details

RDAP / WHOIS

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Expires2030-04-27
Domain statusclient transfer prohibited
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DNSSECunsigned

DNS records

DNS

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TLS and certificates

TLS / SSL

AssessmentNormal configuration
Supported protocolsTLSv1.2、TLSv1.3
Negotiated protocolTLSv1.3
Certificate subjectsubstack.com
IssuerGoogle Trust Services
Valid until2026-12-18T14:44 · Remaining when checked: 65 days
Verification detailsCertificate trust: Passed · Hostname match: Passed

HTTP response headers

HTTP

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servercloudflare
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Identified technologies

SentryCloudflareFastlyExpress

Pages, Search and Sharing

Meta description"Marcus has become one of our few indispensable public intellectuals. The more people read him, the better our actions in shaping Al will be." - Kim Stanley Robinson, author of Ministry for the Future. Click to read Marcus on AI, by Gary Marcus, a Substack publication with hundreds of thousands of subscribers.
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