Website review
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What is Octopus.do used for?
Octopus.do is a visual sitemap and website planning tool. Its core job is to let you sketch a website's architecture — pages, sections and navigation — as a diagram, then use that map to plan content, share it with a team, and export or publish it.
What you can actually do with it
- Build a sitemap fast: start from scratch, import an existing URL, or generate a structure with AI.
- Plan content alongside structure: the page evidence lists content planning as a first-class feature, so you can organise what goes on each page rather than just naming pages.
- Add lo-fi wireframes: the tool pairs sitemapping with low-fidelity wireframes, useful for prototyping page layouts before visual design.
- Collaborate and share: sharing and team planning are listed features, which matters when structure decisions involve several people.
- Export or publish: you can export to various formats or services, or publish a simple site with clear navigation.
- Work from an AI workflow: ChatGPT, Claude, MCP and an API are offered, so sitemaps can be created or edited inside an AI assistant or your own tooling.
Who it suits
The site explicitly names copywriters, SEO specialists, freelancers, marketers, web designers, management and sales, UX/UI specialists, developers, product owners and product analysts. In practice, the split is roughly:
| If you are… | Typical use |
|---|---|
| SEO or content lead | Mapping page hierarchy and planning content before writing |
| UX/UI designer | Prototyping structure and lo-fi layouts before high-fidelity design |
| Developer or product owner | Agreeing scope and navigation early, then exporting the plan |
| Freelancer or agency | Producing a shareable structure quickly for client sign-off |
A practical next step
If you have an existing site, import its URL first and compare the generated map against what you intended. The gaps usually reveal orphan pages, buried sections or duplicate content paths — cheaper to fix on a sitemap than after a redesign. If you are starting fresh, build the top two levels by hand, then use AI generation only for the lower levels where you can review suggestions quickly.
For teams already documenting structure in text, Notion or Miro can hold a rough hierarchy, but neither is purpose-built for sitemaps with wireframes, which is where a dedicated tool saves time.
How do I create a visual sitemap from an existing website URL?
Use Octopus.do's Import URL feature: paste the address of the live site, and the tool generates a visual sitemap from its pages, which you can then rearrange, rename or extend. The page lists "Import URL" alongside "AI Generate" and "Or start from scratch" as the three starting points, and the tool is described as a visual sitemap builder with lo-fi wireframes for prototyping architecture.
What happens in practice
- Paste the URL and let the crawler map the existing page structure.
- Edit the result: move pages, rename labels, group sections, delete junk pages such as tag archives or duplicate URLs.
- Add planned pages that don't exist yet so the map reflects the site you intend to have, not just the one you have.
- Export when done — the page mentions export to various file formats and popular services.
Example scenario
You inherit a 200-page marketing site and need to propose a restructure. Import the URL, collapse the current hierarchy into a few top-level branches, then build the target structure beside it. That gives you a before/after diagram you can walk a client through, instead of a spreadsheet of URLs.
Decisions to make first
| Situation | Sensible approach |
|---|---|
| Small site, few pages | Import URL, then tidy by hand |
| Large site with messy URLs | Crawl first, prune aggressively before showing anyone |
| Brand-new site | Start from scratch or use AI Generate |
| Team planning content | Use the shared content planning features so writers and SEOs work from the same map |
If you want a second opinion on structure, compare against tools built for the same job, such as Figma for wireframing the pages themselves or Screaming Frog for a raw crawl you can audit.
Next step: import one real URL now, then immediately delete everything that isn't a real content page — navigation, pagination and filter URLs usually double the map size and hide the structure you're trying to see.
How does the AI sitemap generation work and what AI tools does it integrate with?
Octopus.do's AI sitemap generation is a prompt-to-structure feature: instead of drawing every page node by hand, you describe the site (or hand it a starting point) and the tool produces a draft sitemap you then edit. The same page lists a separate Import URL path, which is crawling an existing site rather than generating one from scratch — useful when you are restructuring something already live rather than planning from zero.
Integrated AI tools and access routes
| Route | What it is for |
|---|---|
| ChatGPT | Building and editing sitemaps inside a ChatGPT session |
| Claude | Working with sitemaps from Claude |
| MCP | Connecting Octopus to any MCP-compatible AI client |
| API | Embedding Octopus into your own workflows or internal tools |
So the integration story is two-layered: chat assistants for conversational drafting, and MCP/API for teams that want sitemap generation triggered by their own scripts, agents or internal dashboards.
What this looks like in practice
A freelancer pitching a 30-page corporate site can generate a first-pass structure in minutes, then rename, merge and reorder nodes before the client call — the value is the editable starting point, not a finished architecture. An in-house SEO or product analyst is more likely to care about the API and MCP routes, because those let sitemap creation sit inside an existing planning pipeline rather than a separate browser tab.
Trade-offs to weigh
- AI output reflects your prompt and any source you feed it. It will not know your business rules, legal page requirements or CMS constraints, so treat the result as a skeleton to correct.
- The crawler and the AI generator solve different problems. Crawling documents what exists; generating proposes what could exist. Mixing them up leads to sitemaps that mirror current mistakes.
- Deeper integration (MCP, API) only pays off if you already have an AI workflow. For a one-off site plan, the chat routes are simpler.
Next step: start with a single prompt describing your site type and main audience, generate the draft, then immediately compare it against your real navigation requirements — top-level sections, conversion pages, and any pages your CMS or legal team mandates — before sharing it with anyone.
Can I export my sitemap to Figma or other tools for design and development?
Yes. Octopus.do lists Figma syncing and exporting to various file formats or popular services among its features, so a sitemap built there is meant to move into design and development workflows rather than stay locked in the planner.
Octopus.do describes these relevant capabilities:
- Figma sync — under the AI assistant/design area, it lists "Sync Figma," which is the direct route for designers who want the structure reflected in their design file.
- Export anywhere — export to various file formats or popular services, useful when the next step is a diagram, a document, or a developer handoff.
- Import URL — you can start from an existing site's structure instead of drawing every page by hand.
- AI and API/MCP options — sitemaps can be created or edited from an AI workflow (ChatGPT, Claude, MCP, API), which matters if your team already automates planning steps.
What this means in practice: a typical flow is to map the hierarchy and content in Octopus.do, sync to Figma for wireframes and visual design, then export the structure for developers or stakeholders who work in other tools. The Figma path suits design-led teams; a plain export suits teams that just need a shareable tree for tickets, specs or documentation.
A decision criterion: if your designers live in Figma, check the Figma sync first, since it avoids redrawing the tree. If your developers need the structure in a spec or diagramming tool, test the export formats before committing, because the useful output depends on what your downstream tool accepts. Note that exact export formats and any limits tied to paid plans aren't specified here, so verify them on the pricing page before relying on a particular format.
Next step: open Octopus.do without signing up, import one existing URL, and try the Figma sync plus one export to confirm both fit your handoff process.
Is Octopus.do free, and what do the pricing plans include?
Octopus.do advertises a free way to start: its pricing page is the only place to confirm current plan limits, and the product page says “No sign-up, just start!” That suggests you can try the visual sitemap builder without creating an account, but it does not prove that every feature—such as AI generation, crawling, exports, or team sharing—is free. Treat “free” as an entry point, not a full-feature guarantee.
What the plans likely separate
The site’s navigation lists Sitemap, Content, Share, AI Generate, Crawler, and Pricing as distinct areas. Those labels hint at the usual dividing lines:
| Area | What it covers | Why a plan might limit it |
|---|---|---|
| Sitemap | Visual site structure and diagrams | Core planning may be free; advanced views or volume could be paid |
| AI Generate | Building or editing sitemaps from an AI workflow | AI usage typically has cost, so it is a common paid tier |
| Crawler | Importing an existing site’s structure | Crawling many pages consumes resources |
| Content | Planning page content with a team | Collaboration and content tools are often upgraded |
| Share | Publishing or sharing a sitemap | Public sharing or client-facing output may be restricted |
The page also mentions ChatGPT, Claude, MCP, and API access. Those are integration features rather than pricing details, so check the pricing page for whether they are included, limited, or sold separately.
Who should check what
A freelancer planning a small portfolio may only need the free sitemap view. An agency planning a large corporate site, exporting to Figma, or sharing with clients will care more about export formats, team seats, and crawler limits. A developer wiring Octopus into an AI workflow should check API and MCP access specifically, because that is where free tiers most often stop.
Start at Octopus.do and open the Pricing link. Compare the free tier against the features you actually need—crawling, AI generation, exports, and sharing—rather than assuming the free start covers the whole workflow.
How can a team collaborate on planning website content and architecture together?
A team can collaborate on website content and architecture by working in a shared visual map rather than in separate documents. Octopus.do is built around this: it combines a sitemap builder with lo-fi wireframes, content planning, and sharing, so structure and page copy can live in one place. In practice, the team agrees on the page hierarchy first, then fills in what each page needs to say.
A workable team workflow
- Map the structure. Start from an existing site (import a URL) or a blank canvas, and have one person draft the top-level sections and page tree.
- Assign page ownership. Give each section or page to a writer, designer, or product owner, so content tasks have a clear owner instead of being edited by everyone at once.
- Draft content in context. Add headings, notes, and page purposes directly on the node, so writers see where their copy sits in the navigation.
- Sketch layouts. Use lo-fi wireframes to show what each page does before visual design begins.
- Review and export. Share the map for feedback, then export to the formats or services the team already uses.
Who does what
| Role | Main contribution |
|---|---|
| Copywriter | Page titles, headings, content notes |
| SEO | Keyword themes, page targeting, hierarchy logic |
| Designer | Wireframes and layout intent |
| Developer / product owner | Technical constraints, URLs, scope |
| Marketing / sales | Landing pages, campaign structure |
Practical trade-offs
Visual sitemaps are fast to change and easy for non-specialists to read, which makes them good for early alignment. They are less suited to detailed requirements, long-form copy, or version-controlled documentation. If your project needs heavy editorial review, pair the map with a writing tool rather than replacing it.
Where Octopus.do fits
It supports AI-assisted sitemap generation through ChatGPT, Claude, MCP, and an API, plus URL import, sharing, and export. Pricing details are on its own site: Octopus.do. If you want a general-purpose diagramming alternative for architecture discussions, Miro and Figma are common options, though neither is purpose-built for sitemaps.
Next step
Pick one real project, import or sketch its top-level pages, and invite one writer and one designer to annotate a single section. If the annotations stay readable and useful after a day, expand the map; if they turn into a messy comment thread, move detailed copy into a separate document and keep the map structural.
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