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cleverly.co

Done-for-you outbound lead generation for B2B companies across cold email, cold calling and LinkedIn. Cleverly is the only B2B lead gen agency with 1,000+ 5-star reviews.

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What is Cleverly?

Cleverly is a done-for-you B2B lead generation agency. Rather than selling software, it runs outbound campaigns on your behalf across LinkedIn, cold email and cold calling, handling the targeting, copywriting and outreach so that qualified leads arrive without paid ads.

Its own page positions it as a full-service outbound partner: "Cleverly runs your B2B lead gen campaigns, handling personalized outreach, targeting and copy so you consistently receive qualified leads every month." The service list covers LinkedIn lead generation, cold email, appointment setting, cold calling and outsourced SDRs, with case studies and a comparison of cold email approaches offered as supporting material.

Who it suits

  • B2B companies with a defined ideal customer profile and a sales team ready to work inbound replies.
  • Teams that have tried DIY outbound and want it handled, or that need SDR capacity without hiring.
  • Buyers who weigh social proof heavily — the site claims 1,000+ five-star reviews, which is unusual volume for this category.

What to weigh

The trade-off is control and cost. A done-for-you agency owns the messaging and sequencing, so you get speed and consistency but less day-to-day visibility than an in-house SDR running your own tooling. If your offer needs heavy technical explanation per prospect, or your market is tiny and highly relationship-driven, outsourced volume outreach may fit poorly.

A practical check: ask for case studies in your industry and ICP before committing. The page advertises 100+ case studies, so a relevant one should exist. If not, that absence is itself informative. You can review the service breakdown at Cleverly.

How does Cleverly generate B2B leads for clients?

Cleverly generates B2B leads by running outbound campaigns on a client's behalf across LinkedIn, cold email and cold calling. Its page describes this as done-for-you work: the agency handles personalized outreach, targeting and copy, so clients receive qualified leads monthly without buying ads or spamming. It also offers appointment setting and outsourced SDRs, so the engagement can cover both the top-of-funnel outreach and the booking of meetings.

What the process looks like in practice

Cleverly's own explanation follows a simple sequence: find qualified prospects, send tested messages, then get positive responses. In practice, a client engagement typically involves:

  • Defining the ICP and offer. The agency needs to know who should be contacted and what problem the client solves.
  • Building targeted lists. Prospects are selected by role, industry and fit rather than broad scraping.
  • Writing and testing outreach. Messages are personalized and iterated based on reply data.
  • Running multiple channels. LinkedIn, cold email and calling can be combined rather than treated as separate experiments.
  • Booking conversations. The output is meetings or appointments handed to the client's sales team.

Who it suits, and the trade-off

This model fits B2B companies with a defined ICP, a deal size that justifies outbound cost, and a sales team ready to work inbound meetings. It is less suitable if the offer is still being validated, because outbound amplifies a message rather than fixing a weak one. The main trade-off is control: you get an experienced team and infrastructure without hiring SDRs, but you are relying on an external partner for targeting, copy and cadence.

A useful next step is to look at Cleverly's case studies and compare the examples closest to your industry, deal size and buyer. Cleverly itself highlights more than 100 lead generation case studies, including one cited result of 41 meetings booked in three months at a 33% reply rate. Treat those as examples of what the agency reports for specific clients, not as a forecast for your own campaign. If you want to benchmark alternatives, Cleverly is the source for its own service details, while general outbound advice is better drawn from your own sales data and past campaign results.

What results can I expect from Cleverly's lead generation campaigns?

Expect qualified conversations, not instant revenue. Cleverly positions itself as a done-for-you outbound agency running LinkedIn, cold email, cold calling and appointment setting, and its own headline numbers are 224.7K leads generated, $51.2M revenue generated and $312M pipeline generated across its client base. Those are cumulative agency-wide figures, so treat them as evidence of scale rather than a forecast for your account.

What individual results look like

The published case studies are more useful for setting expectations because they are per-client:

  • Bambee — 300+ appointments in 12 months.
  • A SaaS/full-pipeline example — 41 meetings booked in 3 months at a 33% reply rate, targeting CTOs and IT decision-makers in mid-market technology.
  • Text.Ai — the founder, Rush Shah, said Cleverly stood out from other done-for-you services that "felt generic," then outperformed them.
  • Patient Partner — co-founder Patrick Frank reported a very specific ICP requiring highly targeted messaging, and said Cleverly outperformed the company's own manual outreach.
  • Equity Front Capital — co-founder Walker Espy commented on the deal flow the leads produced.
  • FestiVote — founder Philippe Macridis has stayed five years and describes the campaigns as highly successful.

These are client and vendor-reported outcomes, so read them as directional. The pattern worth noting is that the strongest testimonials come from companies with a narrow, well-defined ICP — the more specific your target, the more the personalization work has to bite on.

What drives the numbers

Results scale with list quality, offer strength and market saturation, not with the agency alone. A realistic first-quarter expectation for most B2B engagements is a working pipeline of booked meetings and a reply rate you can compare against your current outreach, with volume ramping as targeting and copy get tested. If you sell a complex product into a small market, expect fewer but higher-quality conversations; if you sell broadly, expect more volume and more filtering.

How to judge fit

Before a consultation, decide two things: your ICP in one sentence, and the monthly meeting volume that would justify the spend. Ask which channel mix they would lead with and how they report on reply quality versus raw replies. If you want to compare approaches first, Cleverly publishes case studies by industry, and reviewing outbound methodology from HubSpot can help you frame the right questions.

How much does Cleverly's done-for-you lead generation service cost?

Cleverly does not publish its pricing on its website, so there is no list rate to quote. The page presents the offer as a done-for-you outbound service — campaigns across LinkedIn, cold email and cold calling, with targeting, copy and outreach handled by the agency — and routes interested buyers to a free consultation rather than a pricing page. That usually means pricing is scoped per client, based on channels used, target market difficulty, list size and whether you want appointment setting or outsourced SDRs layered on top.

How to find your actual number

  • Book the free consultation and ask for a written quote tied to a defined scope: how many channels, how many prospects contacted per month, and what counts as a qualified lead.
  • Ask whether pricing is a flat monthly retainer, a retainer plus performance fee, or a setup fee plus monthly. Each shifts risk differently.
  • Request the contract length and notice period. Outbound campaigns typically need a few months before reply and meeting data is meaningful, so short trials can be misleading in both directions.
  • Ask what is excluded: extra channels, additional ICPs, CRM or sales-tool licences, and whether copy revisions cost extra.

Decision criteria

Compare the quote against the cost of the alternative: hiring an in-house SDR (salary, tools, management time) or running ads. Cleverly's own figures — 224.7K leads, $51.2M revenue and $312M pipeline generated — are company-reported aggregate results, not a guarantee for your campaign, so treat them as context for scale rather than a return forecast.

Ask for two or three case studies in your industry and, if possible, speak to one of those clients. The page cites 100+ case studies and testimonials from founders in SaaS, fintech and healthcare, including a noted five-year client relationship, which suggests retention is possible when the ICP and messaging fit. Budget for at least a three-month test and judge it on qualified conversations, not raw lead counts.

If you want to benchmark agency pricing models before the call, Cleverly itself is the source for its service scope, and Trustpilot is where its review volume is displayed.

How does Cleverly compare to other B2B lead generation agencies or hiring in-house SDRs?

Cleverly is a done-for-you outbound agency: it runs LinkedIn, cold email and cold calling campaigns on your behalf, including targeting, copy and sending. Compared with hiring in-house SDRs, it trades control and long-term capability-building for speed and lower fixed overhead. Compared with other agencies, its main differentiator in the supplied page evidence is volume of social proof — the page claims 1,000+ five-star reviews, 100+ case studies and metrics such as 224.7K leads and $312M pipeline generated.

Cleverly vs. in-house SDRs

Dimension Cleverly (done-for-you agency) In-house SDR team
Time to first outreach Fast; the agency already has the process and tooling Slower; you must recruit, onboard and train
Control over messaging Shared; you review, they execute Full; you own scripts, targeting and tone
Cost structure Predictable monthly retainer-style fee Salaries, benefits, management, tools and ramp time
Scalability Easier to add channels or volume Requires more hiring and management
Institutional knowledge Stays with the agency Stays in your company
Best for Teams that need pipeline now and lack outbound capacity Teams with a repeatable playbook and long-term hiring plans

The practical trade-off is ownership versus speed. An in-house SDR can become a future account executive and deepens your market knowledge, but a bad hire costs months. Cleverly removes that ramp risk, though you are renting expertise rather than building it.

How it compares to other agencies

Most B2B lead gen agencies offer some mix of cold email, LinkedIn and calling. The supplied page positions Cleverly as covering all three channels under one roof, with appointment setting and outsourced SDRs as adjacent services. That matters if you want one vendor instead of stitching together a list broker, a copywriter and a caller.

The page's strongest claim is social proof: 1,000+ five-star reviews and 100+ case studies, including a Bambee case study of 300+ appointments in 12 months and a SaaS result of 41 meetings in three months at a 33% reply rate. Treat those as vendor-reported outcomes, not guarantees. When comparing agencies, ask each for results in your industry, your deal size and your sales cycle — a 33% reply rate on a broad mid-market list means little if your buyers are narrow.

Other places to research and compare providers include G2, Trustpilot and Clutch.

A decision criterion

Choose Cleverly or a similar agency if your bottleneck is execution capacity and you need qualified conversations within weeks. Build in-house if outbound is core to your long-term strategy and you can absorb a three-to-six-month ramp. A middle path many teams use: run an agency for 6–12 months to learn what messaging works, then hire SDRs and bring the playbook inside.

Before signing, ask for two references in your exact ICP, clarify who owns the data and sequences, and agree on what counts as a qualified lead.

Which outbound channel—LinkedIn, cold email, or cold calling—is best for my B2B company?

The best channel depends less on the channel itself than on your buyer, your deal size and your sales capacity. Cleverly's own positioning is that it runs outbound across LinkedIn, cold email and cold calling rather than betting on one, which is a reasonable default for most B2B companies: email scales reach cheaply, LinkedIn builds familiarity with named accounts, and calling converts interest that written outreach has already warmed. Cleverly

A practical way to choose

Your situation Strongest starting channel Why
Small deals, large market, low-touch sale Cold email Volume and automation suit a wide, loosely defined audience
Mid-market or enterprise deals with named accounts LinkedIn plus cold email Multi-threaded touches reach several stakeholders at one company
High contract values, small target list, complex buying committee Cold calling as the lead channel Real conversations surface budget, timing and objections fast
Buyers who live in their inbox (technical, operational roles) Cold email first They often prefer written contact over unscheduled calls
Buyers in relationship-driven or field-based industries Cold calling and LinkedIn Trust and referral dynamics matter more than copy quality

Trade-offs worth naming

Cold email gives you the cheapest reach and the easiest testing of subject lines and offers, but deliverability discipline is non-negotiable and reply rates fall when your list is weak. LinkedIn is slower and harder to scale, yet it lets you target by role and company precisely and gives prospects a place to check that you are real. Cold calling produces the richest signal per conversation and the fastest qualification, but it needs skilled callers, a defensible reason to call, and enough list volume to absorb rejection.

A concrete example

A company selling project software to operations directors at 300 mid-market manufacturers has a list small enough to work by name. Rather than blasting email, it might run a sequence where a LinkedIn connection and a short email land in the same week, then a call to anyone who opened or clicked. The call is not cold at that point, and the rep can ask about current systems instead of pitching. Cleverly's published client results include a SaaS example with 41 meetings booked in three months and a 33% reply rate, which shows what a tightly defined audience plus consistent multi-touch outreach can produce when the targeting is narrow.

Decision criterion

Ask which channel your buyer already uses to make purchasing decisions, then commit to one primary channel for eight to twelve weeks with a defined list and offer before adding a second. If your average deal needs more than one stakeholder's approval, plan for at least two channels from the start.

Related questions

More questions →
Where to Find Cleverly's Consultation, Case Studies, Reviews, and Contact Options

Cleverly's main entry points are all on cleverly.co: a Free Consultation button (the primary call to action, repeated across the page), a Case Studies section with 100+ client results, Reviews/Testimonials including Trustpilot, and direct contact at [email protected] and [email protected]. If you're evaluating Cleverly as a done-for-you B2B lead generation agency, start with the consultation form, then verify claims through the case studies and reviews before reaching out.

Booking a Free Consultation

The Free Consultation is Cleverly's main conversion path and appears multiple times on the homepage. The page also includes a short form asking for your Email Address, with a confirmation state ("Thank you! Your submission has been received!") and an error state if submission fails.

What to expect from the flow:

  • You submit your email via the on-page form or the Free Consultation button.
  • The site confirms receipt; if something breaks, you'll see an error message instead of a confirmation.
  • From there, Cleverly's team takes over — the page describes the model as "we do all the work for you," covering personalized outreach, targeting, and copy.

If you prefer to reach a human directly rather than through the form, use the contact emails below.

Case Studies: 100+ Documented Campaigns

Cleverly states it has 100+ lead generation case studies spanning "every industry." The homepage surfaces at least one concrete example:

Client Result Detail
Full Pipe / SaaS 41 meetings booked in 3 months 33% reply rate
Bambee 300+ appointments in 12 months Listed as a case study
LinkedIn Lead Generation Strategy Mid-market tech decision-makers Targeted CTOs and IT decision-makers

The case study section is the right place to check whether your industry, ICP, and target titles resemble past clients. Note that the excerpt only shows partial detail for the LinkedIn strategy example — open the full case study pages for complete numbers.

Reviews and Testimonials

Cleverly claims to be "the only B2B lead gen agency in the world with 1,000+ 5-star reviews," and the homepage includes a Trustpilot reference plus named testimonials:

  • Text.Ai — Rush Shah (Founder): said other done-for-you services felt generic, and Cleverly "stood out, then outperformed."
  • Equity Front Capital — Walker Espy (Co-Founder & Principal): "The leads have been terrific... considering the deal flow we've been getting."
  • Patient Partner — Patrick Frank (Co-Founder): praised hands-on, detail-oriented work on a highly specific ICP, saying Cleverly outperformed their own manual outreach.
  • FestiVote — Philippe Macridis (Founder & CEO): a 5-year client describing outreach campaigns as "highly successful."

Client logos shown include PwC, Walmart, YC, and Meta. Treat logos as client associations, not endorsements — the testimonials above are the substantive proof.

Contact Options

Purpose Contact
Support [email protected]
General inquiries [email protected]
Primary CTA Free Consultation (on-site form)

The site also references a Login and a Course area, so existing clients or course members have separate access.

Other Resources Worth Checking

Before or after the consultation, these sections help you judge fit:

  • FAQs — quick answers on scope and process.
  • Playbooks — Cleverly's own outbound methodology.
  • Blog and YouTube — ongoing content on cold email, LinkedIn, and cold calling.
  • Help Center — support documentation.
  • Compare Cold Email — comparison content if you're weighing cold email tools or approaches.
  • Referral Program and Careers — relevant if you're a partner or job seeker rather than a prospect.

Which Entry Point to Use

  • Ready to talk: Free Consultation form, or email [email protected].
  • Still evaluating: read the 100+ case studies and Trustpilot reviews first, then book.
  • Existing client or course member: use Login or the Help Center, or email [email protected].

The page does not publish pricing, so cost and contract terms are things to raise during the consultation rather than something you can confirm from the site.

What Evidence Shows Cleverly Gets Results for B2B Clients?

Cleverly publishes several kinds of proof that it produces results for B2B clients: a claimed 1,000+ five-star reviews, a stated base of 1,000 active clients, 100+ case studies, aggregate output metrics, and named client testimonials with specific outcomes. If you are evaluating the agency before booking a consultation, these are the claims to weigh — and the ones to verify directly, since most of the numbers come from Cleverly's own site.

The evidence Cleverly presents

Evidence type What the site states
Reviews "The only B2B lead gen agency in the world with 1,000+ 5-star reviews"
Client base "Trusted by 1,000 active clients"
Case studies "100+ lead generation case studies"
Aggregate results 224.7K leads generated, $51.2M revenue generated, $312M pipeline generated
Named outcomes Bambee: 300+ appointments in 12 months; a SaaS client: 41 meetings booked in 3 months at a 33% reply rate
Testimonials Attributed quotes from founders and executives at named companies

The aggregate figures (leads, revenue, pipeline) are cumulative across the client base rather than per-client averages, so they indicate scale of activity, not what any single engagement produces.

What the testimonials actually say

The quotes are attributed to named people and companies, which makes them more checkable than anonymous praise:

  • Text.Ai — Rush Shah, Founder: said Cleverly stood out from other "done-for-you" services that felt generic, then outperformed them.
  • Equity Front Capital — Walker Espy, Co-Founder & Principal: described the deal flow from the leads as strong.
  • Patient Partner — Patrick Frank, Co-Founder: noted a highly specific ICP requiring tightly targeted messaging, and said Cleverly outperformed the company's own manual outreach.
  • FestiVote — Philippe Macridis, Founder & CEO: a five-year client reporting successful outreach campaigns.

The pattern across these is retention and performance against a defined ICP — useful signals if your target market is narrow and hard to reach.

How to check the claims before you commit

  1. Ask for case studies in your industry and deal size. The site advertises 100+ case studies across industries; request the two or three closest to your segment rather than the headline examples.
  2. Request per-client metrics, not cumulative ones. Ask what a typical engagement produces in meetings or qualified leads per month, and over what ramp period.
  3. Verify the review count independently. The 1,000+ five-star claim is central to Cleverly's positioning — confirm it on the review platform rather than relying on the site's summary.
  4. Ask reference clients what changed. Specifically: reply rates, meeting show rates, and how much targeting and copy work Cleverly handled versus the client.
  5. Confirm scope and pricing in the consultation. The site offers a free consultation but does not publish pricing, so treat cost, contract length, and channel mix as questions for that call.

Where the evidence is strong and where it is thin

Stronger: the volume of named testimonials and case studies, the long-tenured clients (one at five years), and outcomes tied to specific ICPs — these are the kinds of results that are hard to fake at scale.

Thinner: all headline metrics are self-reported, cumulative, and undated. There is no independent audit, no per-client average, and no published pricing. That does not mean the claims are wrong — it means the burden of verification falls on you during the sales process.

If your goal is to decide whether to book the free consultation, the published evidence is enough to justify the call. It is not enough to predict your own results, so use the call to convert cumulative claims into commitments specific to your pipeline.

What Is Cleverly and What Does It Do?

Cleverly is a done-for-you B2B lead generation agency. It runs outbound campaigns for B2B companies across LinkedIn, cold email, and cold calling — handling targeting, personalized outreach, and copywriting so clients receive qualified leads without running ads. If you're evaluating whether to hire an agency for outbound prospecting, or comparing Cleverly against doing outreach in-house, this covers what it actually does and who it fits.

What Cleverly actually does

Cleverly positions itself as a managed outbound service rather than a software tool. The core promise, per its site, is that it "runs your B2B lead gen campaigns, handling personalized outreach, targeting and copy so you consistently receive qualified leads every month without relying on ads or spamming."

In practice, that means the agency takes over the execution layer of outbound:

  • Targeting — building and refining the prospect list against your ICP
  • Copywriting — writing and testing outreach messages
  • Multi-channel execution — running sequences across LinkedIn, cold email, and cold calling
  • Appointment setting — booking meetings with interested prospects

The stated output is qualified leads and booked meetings, not just a list of contacts.

The channels it specializes in

Cleverly describes itself as specializing in "every outbound lead generation channel." Its named services are:

Channel What it covers
LinkedIn lead generation Connection requests, messaging sequences, social selling
Cold email lead generation Personalized email sequences and follow-ups
Cold calling lead generation Phone outreach to prospects
Appointment setting Converting responses into booked meetings
Outsourced SDRs Dedicated sales development capacity

The multi-channel angle matters if your buyers respond on different platforms — for example, technical decision-makers who ignore cold email but accept LinkedIn messages.

Who it's built for

Cleverly targets B2B companies that want predictable pipeline without building an internal SDR team or buying ads. Signals from its site point to a few specific fits:

  • Companies with a defined ICP. One testimonial notes a "very specific ICP that requires very highly targeted messaging" — the service is designed for narrow targeting, not broad blasting.
  • Mid-market and enterprise tech. A featured case study describes focusing outreach on "mid-market technology decision-makers, targeting CTOs and IT decision-makers."
  • Teams that want done-for-you execution. The recurring framing is that Cleverly does the work rather than handing you a tool.

If you're a small business selling to consumers, or you want to run campaigns yourself with software, this isn't the model.

What the results look like

Cleverly publishes outcome data on its site:

  • 224.7K leads generated
  • $51.2M revenue generated
  • $312M pipeline generated
  • 1,000 active clients
  • 100+ lead generation case studies

One highlighted example: a SaaS/Full Pipe client booked 41 meetings in 3 months at a 33% reply rate. Another case study (Bambee) cites 300+ appointments in 12 months.

These are the agency's own reported figures, so treat them as marketing claims rather than independently verified benchmarks. The useful takeaway is the shape of the results — booked meetings and reply rates — which tells you what to measure if you engage them.

The credibility angle

Cleverly leans hard on social proof: it claims to be "the only B2B lead gen agency in the world with 1,000+ 5-star reviews." Testimonials on the site come from named founders and executives (Text.Ai, Equity Front Capital, Patient Partner, FestiVote), and one client reports a 5-year relationship.

For a buyer, the relevant question isn't the review count itself — it's whether the case studies match your industry, deal size, and sales motion. With 100+ case studies published, you can check for a close comparable before deciding.

How to decide if it fits

Use these conditions to judge:

  • Consider Cleverly if you're a B2B company with a clear ICP, you want outbound run for you across multiple channels, and you'd rather pay for managed execution than hire and ramp SDRs.
  • Look elsewhere if you want self-serve software, you sell B2C, or you don't yet know who your ideal buyer is — targeting is the input the agency needs from you.
  • Before committing, ask for case studies in your industry and confirm which channels and metrics they'll be accountable for (meetings booked vs. leads delivered).

The site offers a free consultation as the entry point, so the practical next step is to bring your ICP and current pipeline goals to that call and test whether their case studies line up with your situation.

Which Outbound Lead Generation Channels Does Cleverly Specialize In?

Cleverly specializes in three outbound lead generation channels: LinkedIn lead generation, cold email lead generation, and cold calling lead generation. It also offers related services that sit on top of those channels — appointment setting and outsourced SDRs. If your acquisition plan depends on outbound rather than paid ads, all three channels are covered by one agency, which is the main reason to consider it over a single-channel vendor.

The three core channels

Cleverly describes itself as running B2B lead gen campaigns across LinkedIn, cold email, and cold calling, handling personalized outreach, targeting, and copy so clients receive qualified leads monthly without relying on ads. The site states it specializes in every outbound lead generation channel.

Channel What it means in practice Fits when
LinkedIn lead generation Outreach to prospects on LinkedIn, including targeting and messaging Your buyers are active and identifiable on LinkedIn
Cold email lead generation Personalized email sequences to a defined prospect list You need volume and can support a longer reply cycle
Cold calling lead generation Phone outreach to prospects Your offer benefits from live conversation and objection handling

The channel choice is not a package tier you pick from a menu — it follows from where your ICP actually responds. A mid-market technology audience, for example, is typically reached through a LinkedIn-led approach targeting decision-makers such as CTOs and IT directors, which is the kind of targeting the site describes in its own case material.

Related services built on those channels

Two services sit alongside the core channels:

  • Appointment setting — converting outreach responses into booked meetings on your calendar.
  • Outsourced SDRs — running the outbound function with Cleverly's people instead of hiring in-house.

These matter if your bottleneck is not "we have no channel" but "we have no one to work the channel." Outsourced SDRs effectively replace a hire; appointment setting replaces the handoff step between a positive reply and a calendar slot.

What the results data suggests about channel fit

The site reports 224.7K leads generated, $51.2M revenue generated, and $312M pipeline generated, and claims 1,000+ five-star reviews. One published case study cites 41 meetings booked in 3 months at a 33% reply rate for a SaaS client, and another cites 300+ appointments in 12 months.

Treat these as vendor-reported figures, not independently verified benchmarks. Their practical use is narrower: they show the agency works across multiple industries and reports outcomes in meetings and pipeline rather than clicks, which is consistent with an outbound model.

How to decide whether the channel coverage matches your need

Work through these conditions before booking a consultation:

  1. Confirm your buyers are reachable outbound. If your ICP does not answer cold email, LinkedIn messages, or calls, no agency fixes that.
  2. Check which single channel you would start with. Cleverly covers all three, but starting with one channel and expanding is the normal path.
  3. Decide whether you need execution or strategy. Done-for-you outreach means Cleverly writes and runs the campaigns; outsourced SDRs means they also staff the function.
  4. Confirm you are not looking for inbound or paid ads. The site explicitly positions outbound as the alternative to ads, so paid media is outside this scope.

Common sticking points

  • Assuming channel coverage means channel choice is free. Running all three at once multiplies cost and coordination; most teams should validate one channel first.
  • Reading "1,000+ reviews" as a guarantee. It is a volume signal about the agency, not a prediction about your campaign.
  • Expecting pricing on the site. The page evidence shows a free consultation as the entry point, with no published pricing. Budget and terms are a conversation, not a listed figure.

If your requirement is outbound coverage across LinkedIn, cold email, and cold calling — plus appointment setting or outsourced SDRs — Cleverly's stated scope matches it. If you need inbound, content, or paid acquisition, it does not.

How Cleverly Runs a Done-for-You B2B Lead Generation Campaign

Cleverly is a done-for-you B2B lead generation agency that runs outbound campaigns on your behalf across LinkedIn, cold email, and cold calling. According to its site, it handles personalized outreach, targeting, and copy so clients "consistently receive qualified leads every month without relying on ads or spamming." If you want outbound pipeline without building an internal SDR team, this is the model to evaluate — and the first step is booking a free consultation.

What "done-for-you" actually means here

The core promise is that Cleverly operates the campaign rather than handing you software or a playbook. Based on the site's description, three things sit with the agency:

  • Targeting — building the prospect list and defining who gets contacted.
  • Copy — writing the messages and sequences used in outreach.
  • Outreach execution — running the campaigns across channels and handling responses.

The stated outcome is a steady monthly flow of qualified leads, with the explicit contrast that this does not depend on paid ads or high-volume spam.

The channels Cleverly specializes in

The site states the agency specializes in "every outbound lead generation channel" and names four service areas:

Channel / service What it covers
LinkedIn lead generation Outreach and targeting on LinkedIn
Cold email lead generation Email sequences to prospect lists
Cold calling lead generation Phone-based outbound
Appointment setting Booking meetings from outreach
Outsourced SDRs Sales development handled by Cleverly's team

Because these are offered as separate services, the practical question for a buyer is which combination fits your sales motion — for example, a high-ACV enterprise offer may lean on LinkedIn and calling, while a lower-touch SaaS product may start with cold email.

What the results evidence shows

Cleverly's site presents scale and social proof rather than a single methodology claim:

  • 1,000+ 5-star reviews, which the site describes as unique among B2B lead gen agencies.
  • 1,000 active clients and 100+ lead generation case studies.
  • Aggregate figures displayed on the page: 224.7K leads generated, $51.2M revenue generated, and $312M pipeline generated.

Named examples include Bambee (300+ appointments in 12 months) and Full Pipe / SaaS (41 meetings booked in 3 months at a 33% reply rate). Client testimonials on the page come from companies including Text.Ai, Equity Front Capital, Patient Partner, and FestiVote — one founder notes a five-year relationship with successful campaigns.

Treat these as vendor-reported figures. They are useful for judging whether the agency operates at your scale, not as a guarantee of your own results.

What the engagement looks like from your side

The site's own framing of the process is short: "Find qualified prospects, send tested messages, get positive responses." Translated into what a client experiences:

  1. Free consultation — the entry point offered throughout the site, used to scope your offer, market, and goals.
  2. Campaign setup — Cleverly builds targeting and copy around your ICP. One testimonial specifically mentions a "very specific ICP that requires very highly targeted messaging and sequences," suggesting this stage is where fit matters most.
  3. Ongoing outreach — campaigns run across the selected channels, with the agency managing execution.
  4. Lead delivery — qualified leads and booked appointments flow to you on a recurring basis.

The site does not publish pricing, contract terms, or minimum spend, so those need to be confirmed in the consultation rather than assumed.

Who this fits — and who it doesn't

A reasonable fit if: you have a defined B2B offer and ICP, you want outbound pipeline without hiring and managing SDRs, and you're prepared to hand over targeting and messaging to an external team.

Probably not a fit if: you need to control every message yourself, your offer isn't yet defined enough to target, or you're looking for a self-serve tool rather than a managed service.

The clearest way to decide is to bring your ICP, offer, and target meeting volume to the free consultation and ask directly how Cleverly would approach your market across the channels above.

Website Overview

An established domain and managed infrastructure suggest continuity of operations and may support dependable delivery, although neither guarantees service quality.

Domain and Registration

Registered in 2018, this domain has about 8 years of history. That suggests continuity, although ownership and purpose may have changed. Transfer-protection status is present, helping reduce the risk of unauthorized domain transfers. The domain uses the common .co extension, which is not an independent safety signal.

DNS and Email

Nameservers are provided by Cloudflare, indicating managed DNS hosting. MX records point to the Google Workspace email service. SPF and DMARC are configured. DKIM status is unknown. TXT records include verification markers for Microsoft. Such markers may also remain after a service stops being used. DNSSEC signatures were not detected, so this additional DNS authenticity protection is not confirmed.

TLS and Certificates

The public key uses EC with 256 bits. The server supplied a complete certificate chain. No organization name is present in the certificate; the available fields are consistent with domain validation. The certificate was issued within the Google Trust Services cloud or CDN ecosystem. The certificate's total validity is about 90 days, consistent with a short renewal cycle.

HTTP and Browser Security

The response lacks these common security headers: X-Content-Type-Options, Referrer-Policy, Permissions-Policy. No X-Powered-By header was found, reducing one common source of backend fingerprinting information. The cf-ray response header indicates a CDN or caching proxy in the delivery path. No obvious internal addresses or debug information were found in the headers. The Server header identifies cloudflare without an exact version.

Technology Stack Analysis

The public page identifies Webflow, jQuery, Google Tag Manager, Google Analytics, Cloudflare without precise versions, leaving fewer clues for version-specific scanning.

Search and Social Sharing

The meta description has 170 characters and may be shortened in search results. Twitter Card metadata is configured. JSON-LD includes Organization data, helping describe the organization as an entity. The title has 49 characters, within a common display range. The observed directives allow indexing and link following.

Hosting and Email

DNSCloudflare
HostingCloudflare
EmailGoogle Workspace
Approximate IP geolocation (inferred; a CDN or proxy may differ from the origin server) United States flagUnited States Inferred 198.202.211.1

Registration details

RDAP / WHOIS

RegistrarKey-Systems GmbH
Registered2018-02-23
Expires2027-02-23
Domain statusclientDeleteProhibited https://icann.org/epp#clientDeleteProhibited、clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Nameserversearl.ns.cloudflare.com、tori.ns.cloudflare.com
DNSSECunsigned

DNS records

DNS

TypeNameValueTTLPriority
Acdn.webflow.com198.202.211.1300—
AAAAcdn.webflow.com2620:cb:2000::1300—
MXcleverly.coaspmx.l.google.com3001
MXcleverly.coalt1.aspmx.l.google.com3005
MXcleverly.coalt2.aspmx.l.google.com3005
MXcleverly.coalt3.aspmx.l.google.com30010
MXcleverly.coalt4.aspmx.l.google.com30010
NScleverly.coearl.ns.cloudflare.com86400—
NScleverly.cotori.ns.cloudflare.com86400—
TXTcleverly.coMS=ms56221664300—
TXTcleverly.coclickfunnels-domain-verification=JXLRQo300—
TXTcleverly.comailerlite-domain-verification=6a98abb9be10a5110fa6800dbf6e0e40133c978e300—
TXTcleverly.cov=spf1 include:mailgun.org include:_spf.google.com include:mailer.myclickfunnels.com include:_spf.mlsend.com a mx ~all300—
CNAMEwww.cleverly.cocdn.webflow.com3600—
DMARC_dmarc.cleverly.cov=DMARC1; p=none; rua=mailto:[email protected];300—

TLS and certificates

TLS / SSL

AssessmentNormal configuration
Supported protocolsTLSv1.2、TLSv1.3
Negotiated protocolTLSv1.3
Certificate subjectwww.cleverly.co
IssuerGoogle Trust Services
Valid until2026-11-29T09:37 · Remaining when checked: 48 days
Verification detailsCertificate trust: Passed · Hostname match: Passed

HTTP response headers

HTTP

HeaderValue
content-typetext/html; charset=utf-8
servercloudflare
strict-transport-securitymax-age=31536000
content-security-policyframe-ancestors 'self'
x-frame-optionsSAMEORIGIN

Identified technologies

WebflowjQueryGoogle Tag ManagerGoogle AnalyticsCloudflare

Pages, Search and Sharing

Meta descriptionDone-for-you outbound lead generation for B2B companies across cold email, cold calling and LinkedIn. Cleverly is the only B2B lead gen agency with 1,000+ 5-star reviews.
Canonical URLhttps://www.cleverly.co
LanguageEnglish (default)
Twitter Cardsummary_large_image
All bots 0 allowed · 61 disallowed
  • Disallow/auth/login
  • Disallow/auth/login?
  • Disallow/Duplicates/
  • Disallow/free-blog-article
  • Disallow/free-consultation-international
  • Disallow/free-consultation-landing-page
  • Disallow/intro-call-scheduled
  • Disallow/onboarding-questionnaire-content-only
  • Disallow/onboarding-questionnaire-lead-gen-added-account
  • Disallow/onboarding-questionnaire-lead-generation
  • Disallow/onboarding-questionnaire-lead-generation-platinum
  • Disallow/onboarding-questionnaire-linkedin-ads
  • Disallow/onboarding-questionnaire-recruiting
  • Disallow/onboarding-questionnaire-recruiting-added-account
  • Disallow/onboarding-questionnaire-seo-blog-writing
  • Disallow/onboarding-questionnaire-software-only
  • Disallow/onboarding-questionnaire-white-label-service
  • Disallow/payment-linkedin-ads-audit
  • Disallow/payment-linkedin-advertising
  • Disallow/payment-linkedin-course
  • Disallow/payment-recruiting-added-account
  • Disallow/payment-seo-content
  • Disallow/payment-software-only
  • Disallow/payment-white-label
  • Disallow/questionnaire-lead-gen-teams
  • Disallow/questionnaire-linkedin-ads-audit
  • Disallow/search
  • Disallow/style-guides
  • Disallow/submit-payment
  • Disallow/submit-payment-added-account
  • Disallow/submit-payment-content-only
  • Disallow/submit-payment-lead-generation-enterprise
  • Disallow/submit-payment-recruiting
  • Disallow/submit-payment-teams-lead-gen-in-use
  • Disallow/thank-you
  • Disallow/thanks-7-best-copy-sequences
  • Disallow/thank-you-7-blog-types
  • Disallow/thanks-linkedin-profile-guide
  • Disallow/thanks-ultimate-linkedin-guide
  • Disallow/thanks-best-finance-copy-sequences
  • Disallow/payment-6-months-upfront-lead-gen---in-use
  • Disallow/back-up-code
  • Disallow/payment-no-call-account-management---in-use
  • Disallow/payment-rent-a-profile---in-use
  • Disallow/home-meta
  • Disallow/home-linkedin
  • Disallow/home-email
  • Disallow/thank-you-meta
  • Disallow/thank-you-linkedin
  • Disallow/thank-you-email
  • Disallow/questionnaire-software-no-call-account-management
  • Disallow/questionnaire-rent-a-profile
  • Disallow/free-consultation-meta
  • Disallow/home-meta-europe
  • Disallow/thank-you-meta-europe
  • Disallow/free-consultation-meta-europe
  • Disallow/home-meta-copy
  • Disallow/dq-meta
  • Disallow/free-consultation-meta-copy
  • Disallow/home-copy
  • Disallow/payment-3-months-upfront-lead-gen---in-use
  • IntervalCrawl delay 2 seconds

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